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- 2. Demographics Age - 25 Gender– Female Geo-graphics – South– East England Occupation – Interior Designer Education Level – Average Class – Middle/high Psychographics Interests – Home, Lifestyle, food, baking, cooking. Hobbies – Yoga, Travelling Likes – Nights in Dislikes – Sports For example
- 3. Demographics Age - 36 Gender– Female Geo-graphics – South– East England Occupation – Full time Mum Education Level – High Class – Middle/high Psychographics Interests – Cooking, Fashion, Films Hobbies – Cooking Likes – Days out with her family Dislikes – Seasonal Holidays For example
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- 5. Demographics Age - 18 Gender– Male Geo-graphics – South– East England Occupation – Apprenticeship Education Level – Average Class – Middle Psychographics Interests – TV, Film Hobbies – Painting Likes – Nights in with friends Dislikes – Water Sports For example
- 6. Psychographics Interests – Homeand Lifestyle, Interior Design Hobbies – Going out with friends, Cooking/Baking Likes – Nights out with friends and family Dislikes – Un-organisation Demographics Age - 20 Gender – Female Geo-graphics – South– East England Occupation – Full time University Student Education Level – Average Class – Middle For example
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- 8. Demographics Age - 24 Gender– Female Geo-graphics – South– East England Occupation – Marketing Director Education Level – High Class – Middle Psychographics Interests – Organisation, Home Hobbies – Designing Likes – Creating new ideas Dislikes – Mess
- 9. Demographics Age - 27 Gender– Female Geo-graphics – South– East England Occupation – Primary School Teacher Education Level – Average Class – Middle Psychographics Interests – Art, Photography Hobbies – Being Creative, Reading Likes – Baking, Decorating Dislikes – Public Transport