How did you use media technologies in the construction and research, planning and evaluation stages?

1. Evaluation
How did you use media technologies in the
construction and research, planning and evaluation
stages?

2. Media technologies which I used
• Blogger
• YouTube
• Adobe Premier Pro
• Camera
• SD card
• Scanner
• PowerPoint
• Excel
• Google Docs & Slides

3. Blog
I used Blogger to document my coursework journey.
• I was able to upload my work through google docs/ slides.
• I organised my blog into tabs so that it was easy for the viewer
to follow and find specific parts of my journey.
• I embedded my YouTube videos on my blog rather than just
posting links
• Blogger was the site I used for evaluation question three as I
could upload and organise my audience research in a way that’s
easy to follow.

4. YouTube
• YouTube was useful to search for tutorials for skills such
as editing tools on Adobe Premier Pro and uploading
different media forms such as PowerPoints and videos
to my blog.
• On YouTube I found existing trailers to analyse and refer
back to when creating my trailer.
• I uploaded evidence of me experimenting with lighting
a face in a dark room and a first attempt at editing to
show the viewer my journey and progression.
• I uploaded my film trailer and embedded it on my blog
using the URL.

5. Adobe Premier Pro
Over time my experience grew and I could edit more
efficiently.
• I used the razor tool to cut and arrange footage for the film
trailer.
• For audio transitions I dragged and dropped the cross fade
effect onto the cut to create a seamless start and end to
each piece of sound.
• For video transitions I mostly applied the effects ‘fade in/
out’ and ‘dip to black/white’.
• I positioned the sound on three different layers to control
the volume and create continuity between the audio clips.
• I learnt to export my final cut and editing experiments in the
most suitable format. This was windows media player.

6. Camera
• I used the white balance every time I filmed which
made a huge difference and created continuity
throughout the trailer. Plus, the ability to use the
white balance on set reduced post-production.
• The Canon camera I filmed with had a good field
depth which made the end product appear
professional.

7. Light
• Although light isn’t a digital technology, I learnt
through experimentation that the Cannon film
camera’s high sensitivity lens if hugely effected by
the amount of light exposure the subject has.

8. Scanner/ SD card
• Scanning was a useful
method of uploading my
hand-drawn storyboard
drafts to my blog.
• I used an SD card to
transport the video footage
and still shots from the
camera to laptop, where I
could edit them.

9. PowerPoint
• To present research on existing media products and
theories.
• To construct the ancillary tasks. I made use of being
able to easily change the size and drag and drop
images and text to fit the codes and conventions of
romance film advertisements.

10. Excel
• I used Excel as an effective way of inputting data
from questionnaires and presenting my audience
feedback in graphs and charts as a method of
primary research.

11. Google Slide and Docs
• I uploaded the relevant documents to google docs/
slides where I could chose the ‘embed’ option and
copy the link into my blog post where it
automatically appeared as a video on the blog.