1. SpectreTeaserTrailer Analysis
Lizzy Redden
https://www.youtube.com/watch?v=ashLaclKCik

2. Spectre
(2015)
• I chose to analyse the Spectre teaser trailer – the teaser
trailer was released in March 2015.
• Traditionally, the plots and characters of the James
Bond films are not revealed and it’s left for the
audience to watch the film and find out for themselves.
Therefore, this teaser trailer will have been the first
glimpse that the audience has got in terms of plots and
characters.
• The teaser trailer needs to reveal enough of the plot in
order to interest the public in paying to see it when it
comes out in the cinema – however, not everything can
be given away as the audience may lose interest.
• The genres of Spectre are:
– Action
– Thriller
– Adventure

3. Typical
Convention
s
Action Thriller Adventure
General
Conventions:
• Low-key lighting
• Dramatic music
• Fast-paced editing
General
Conventions:
• Low-key lighting
• Dramatic music
General
Conventions:
• Fast-paced editing
• Dramatic music
• High-key lighting
Setting
Conventions:
• Empty house/cabin
• Abandoned areas
• Lakes
Setting
Conventions:
• Empty house/cabin
• Abandoned areas
• Lakes
Setting
Conventions:
• Isolated/Mysterious
• Exotic
Typical Themes:
• Time ticking down
• A race to kill/save
somebody
• High emotion
moments
• Car chases
• Central male
protagonist
Typical Themes:
• Terrorism
• Political Conspiracy
• Spies
• Chase
• Assassination
• Crime
• Supernatural Events
Typical Themes:
• Protagonist goes on
an adventure
• Spy Missions
• Political
intrigue/terrorism
• Survival

4. Beginning:
The trailer starts with a shot of the MGM logo. MGM is a distribution company, therefore all films
that are distributed by MGM feature the logo at the beginning of their trailers and films.The shot
then dissolves into another shot of the Columbia Pictures logo – which is another distribution and
production company. It is typical to find at least two of these shots at the beginning of the trailer

5. The next shot then fades in which adds a dramatic feel to the shot. It is a long shot of the old MI6 building,
which was destroyed in the previous James Bond film.This is a pan shot and it moves across the river whilst
keeping the old headquarters as it’s main focus.The fact that the trailer opens up with a building that was the
main focus of the previous film suggests to the audience that the events of the previous film will play a role in
the new one. Non-diegetic orchestral music plays in the background, the tempo and style of music adds an
eerie and tense tone to the trailer.This lighting used for this shot is dark and adds mystery to the shot.
Towards the end of the shot, a voiceover starts of a conversation between two characters, this voiceover will
continue over a few shots – the use of a voiceover highlights the conversation that is occurring.The shot then
fades out and fades into the next shot, this makes the audience aware of a change in location.
Fade out &
Fade in
Length of Shot:
5 Seconds
0:05-0:10

6. Cut
The first thing noticeable about this shot is the dark lighting, this implies that the item in focus of the shot is a
dark matter to the main characters.The voiceover that started off in the previous shot continues:
Eve Moneypenny: “Forensics finally released this”
James Bond: “What is it?”
The shot focuses on the box which Moneypenny pushes across the table towards Bond, the fact that the box is
taking up a lot of space in the shot suggests that the items in the box play a crucial role in the film.The non-
diegetic music that featured in the first shot continues to play, which increases the intensity.The shot then
cuts to the next, which provides a blunt (but quick) transition to accompany the news that she will deliver to
James Bond.
Length of Shot:
1 Second
0:11-0:12

7. Cut
This is an over the shoulder shot which helps the audience establish the fact that a conversation is going
on – although the focus is on Eve Moneypenny, since she is the one talking, James Bond is still at the
forefront of the shot which implies that he is of more importance than her.The non-diegetic music
continues to play in the background, and the use of dark lighting continues. She responds to his question
from the last shot, and replies “Personal effects they recovered from Skyfall”.There is a brief pause, and
then the screen cuts out and goes to black.
Length of Shot:
3 Seconds
0:13-0:16

8. Fades in
The brief black screen gives the audience a chance to digest what has just been revealed,The fact that
the old SIS headquarters were included in the first shot, and the fact that Eve Moneypenny has now
mentioned ‘Skyfall’ reveals to the audience that this film will closely follow from the previous one – and
that the events in the previous films play a key role in Spectre. The non-diegetic orchestral music that has
been playing throughout the previous shots continues to play, continuing to give the audience reason to
feel tense and intrigued.
Length of Shot:
1 Second
0:16-0:17

9. Cut
The shot then slowly fades into a long shot of James Bond sitting alone in a flat, the lighting and props
used are dark – which ay reflect his mood, since he is still probably grieving over the death of Olivia
Mansfield ‘M’, his MI6 Boss who also acted as a motherly figure, in the previous film.The only light that
has seemed to be used in this shot is that of a floor lamp, which just about illuminates Bond.The shot
shows James Bond reading something, the audience do not yet know what he is looking at, and
therefore a sense of mystery is achieved.The orchestral non-diegetic music is still playing in the
background, which now seems to convey the mood of the main character, James Bond.The shot then
cuts to the next shot, which provides a quick transition.
Length of Shot:
1 Second
0:18-0:20

10. Cut
This a a medium shot taken from a slightly low angle of James Bond, this shot allows the audience to see
and focus on Bond’s emotions.The orchestral music continues to play, and is now accompanied by
another voiceover from Eve Moneypenny, which seems to be a continuation from their earlier
conversation – she tells James, “You’ve got a secret”. Along with the dark lighting, this increase the dark
and tense mood of the trailer and begins to get the audience suspecting more and wanting to find out
what James’ ‘secret’ is. This shot then cuts to the next shot.
Length of Shot:
1 Second
0:20-0:21

11. Dissolve
This shot is an eye line match of the previous shot. The shot focuses on a Temporary Guardianship paper
which we can presume was for James when his parents died as a young boy. Also in the shot, is a
photograph of a young James stood presumably with his ‘guardian’ and another person whose face has
been burnt off the photograph – probably as a result of the fire in the previous film.The orchestral music
is still playing in the background which builds up tension.The fact that the shot is focused on these two
‘personal effects’ suggests that this information, or indeed his temporary guardian will play a key role in
the film.This shot then cuts into the next one.
Length of Shot:
4 Seconds
0:21-0:25

12. Cut
This shot is an upwards pedestal shot of the photograph – this adds more focus onto the individuals who
are in the photograph, which almost confirms that they will play a role in the film.The shot starts at the
bottom of the photograph and moves upwards towards the faces of the people in the photograph, where
the shot lingers for a second – which allows the audience to fully take in the individuals in the photo. Eve
Moneypenny continues with her voiceover – “Something you can’t tell anyone because you don’t trust
anyone”.The non-diegetic music is still playing in the background, continuing to add to the sense of
mystery.The shot then cuts out to the next shot.
Length of Shot:
2 Seconds
0:25-0:27

13. Cut
This shot is very much like the shot of James before we saw the papers and photographs – it is a medium
shot, again of slightly a low angle. However, this shot allows the audience to fully take in the emotion of
Bond – we can see a slight mix of anger and sadness.The orchestral music is still playing in the
background and ,along with dark lighting, adds a tense feeling to the trailer.The shot then cuts out to a
black screen.
Length of Shot:
2 Seconds
0:28-0:30

14. Fades In
Like the black shot featured earlier in the trailer, this shot gives the audience a brief moment to fully
digest what they have just discovered – it also acts as a way to get the audience even more intrigued as
to what will happen, the longer that the black screen goes on for, the more the audience want to know
what happens next.The shot then slowly fades back into the next one.
Length of Shot:
1 Second
0:30-0:31

15. Cut
This shot is a long shot of James Bond riding a boat across a wide lake – the lighting is brighter, however
it’s almost cold which makes the audience feel as though they are there with James.The shot follows
James as he rides across the lake. The shot then cuts out to the next shot.
Length of Shot:
3 Seconds
0:31-0:34

16. Fade Out &
Fade In
This shot is a long shot of the lake again, however, this time we can see an isolated cabin in the far
distance, the shot is taken so that the cabin is positioned right in the centre of the shot which implies that
this is where James Bond is headed.The lighting continues to be light and cold, which gives it an eerie
feel. The shot then slowly fades out and the slowly fades into the next shot.
Length of Shot:
5 Seconds
0:34-0:39

17. Dissolve
This shot then slowly fades in, which adds a dramatic feel. It is a long shot of the isolated cabin and James
Bond walking towards it.The cabin takes up the majority of the shot and makes James Bond appear
small – this suggests that the cabin has a hold on/power over Bond. A voiceover of an unknown character
starts: “I always knew death would wear a familiar face…” – this adds suspense to the shot. The shot then
quickly dissolves to the next shot.
Length of Shot:
2 Seconds
0:39-0:41

18. Cut
This is a long shot of the inside of the cabin, it almost feels like a P.O.V shot as the audience may feel like
they are part of the trailer and as though they are walking through the cabin.Again, the lighting is dark
and adds tension to the shot as well as suggesting danger.This shot is one of the quickest ones in the
trailer so far…the shot shows two ravens flying out from what looks to be a kitchen.The shot then quickly
cuts to the next one.
Length of Shot:
1 Second
0:41-0:42

19. This is an action match shot and immediately follows on from the previous shot. It is a medium shot of
James Bond walking through the cabin with a gun in his hands and shows his reaction to the ravens
coming out from the kitchen.The voiceover of the unknown character continues, as he says “…but not
yours”, the audience can then infer from this that the unknown character is known to James Bond.
Length of Shot:
1 Second
0:42-0:43

20. Looking at the
conventions used
in the trailer…