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Tojin Eapen - Augmenting Creativity Using Gen AI.pdf

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AUGMENTING
CREATIVITY
USING GEN AI
Tojin T. Eapen, PhD.
Principal Consultant &
Head – Global Innovation Centre (GIC)
AUGUST 16, 2023
TOJIN T. EAPEN, PHD
• Principal Consultant & Head – Global
Innovation Centre (GIC) at Innomantra.
• Formerly faculty at the University of
Missouri - Columbia
• 17 years of professional, consulting, and
research experience in innovation
management
• https://www.linkedin.com/in/tteapen/
BIOINSPIRED SYSTEM DESIGN | EAPEN T. T. EAPEN 2
HOW GENERATIVE AI CAN AUGMENT
HUMAN CREATIVITY
• by Tojin T. Eapen, Daniel J. Finkenstadt,
Josh Folk, and Lokesh Venkataswamy
• One of the biggest opportunities generative
AI offers to businesses and governments is
to augment human creativity and
overcome the challenges of democratizing
innovation.
• HBR Magazine July/August 2023
3
HOW GENERATIVE AI CAN AUGMENT
HUMAN CREATIVITY
• Promote Divergent Thinking
• Challenge Expertise Bias
• Assist in Idea Evaluation
• Support Idea Refinement
• Facilitate Collaboration
4
PROMOTE DIVERGENT
THINKING
• Challenge: Ideators find it hard to connect
multiple remote concepts.
• Solution: Use Generative AI as a tool for
remote associations can overcome curse-
of-expertise and help identify novel ideas
TURBOCHARGING IDEAS WITH GENERATIVE AI 5
TURBOCHARGING IDEAS WITH GENERATIVE AI T. T. EAPEN 6

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Tojin Eapen - Augmenting Creativity Using Gen AI.pdf

  • 1. AUGMENTING CREATIVITY USING GEN AI Tojin T. Eapen, PhD. Principal Consultant & Head – Global Innovation Centre (GIC) AUGUST 16, 2023
  • 2. TOJIN T. EAPEN, PHD • Principal Consultant & Head – Global Innovation Centre (GIC) at Innomantra. • Formerly faculty at the University of Missouri - Columbia • 17 years of professional, consulting, and research experience in innovation management • https://www.linkedin.com/in/tteapen/ BIOINSPIRED SYSTEM DESIGN | EAPEN T. T. EAPEN 2
  • 3. HOW GENERATIVE AI CAN AUGMENT HUMAN CREATIVITY • by Tojin T. Eapen, Daniel J. Finkenstadt, Josh Folk, and Lokesh Venkataswamy • One of the biggest opportunities generative AI offers to businesses and governments is to augment human creativity and overcome the challenges of democratizing innovation. • HBR Magazine July/August 2023 3
  • 4. HOW GENERATIVE AI CAN AUGMENT HUMAN CREATIVITY • Promote Divergent Thinking • Challenge Expertise Bias • Assist in Idea Evaluation • Support Idea Refinement • Facilitate Collaboration 4
  • 5. PROMOTE DIVERGENT THINKING • Challenge: Ideators find it hard to connect multiple remote concepts. • Solution: Use Generative AI as a tool for remote associations can overcome curse- of-expertise and help identify novel ideas TURBOCHARGING IDEAS WITH GENERATIVE AI 5
  • 6. TURBOCHARGING IDEAS WITH GENERATIVE AI T. T. EAPEN 6
  • 7. CONSUMER PRODUCTS • Large number of design concepts can be generated quickly by customers • https://www.forbes.com/sites/forbesbusi nesscouncil/2023/07/21/what- generative-ai-means-for-consumer-created- content/
  • 8. TOYS & PUZZLES • Introduction of novel concepts quickly. • https://aithority.com/machine- learning/ai-invasion-revolutionizing- childrens-toys-and-education-with-doodly- ai/ • https://www.indiatoday.in/technology/n ews/story/chatgpt-powered-teddy-bears- could-read-bedtime-stories-to-kids-in- future-says-major-toymaker-2395837- 2023-06-21
  • 9. TURBOCHARGING IDEAS WITH GENERATIVE AI T. T. EAPEN 9
  • 10. ENGINEERING DESIGN • New Product Development • Chip Design | Synopsys.AI • https://www.forbes.com/sites/patrickmo orhead/2023/05/04/synopsysairevolution izing-chip-design-through-ai-driven-eda- suite/?sh=66c29ac44637 • https://www.assemblymag.com/articles/ 97855-toyota-unveils-new-generative-ai- technique-for-vehicle-design
  • 11. FOOD & BEVERAGES • New concepts, packaging, taste design • https://foodindustryexecutive.com/2023/ 03/tastewise-unveils-tastegpt-the-new- generative-ai-that-predicts-what-and-how- we-eat/
  • 12. CONSUMER SERVICES • Enables personalized management of customer requirements • https://www.bain.com/insights/five- principles-for-generative-ai-in-financial- services/ • https://www.businessinsider.com/sc/how -generative-ai-will-play-a-role-in-our- customer-experiences?IR=T
  • 13. CHALLENGE EXPERTISE BIAS: FORM LEADS FUNCTION • Use generated images as a trigger for novel ideas • Inversion of the traditional paradigm of “form ever follows function” • Can overcome biases such as design fixation and the Einstellung effect. TURBOCHARGING IDEAS WITH GENERATIVE AI 13
  • 14. TURBOCHARGING IDEAS WITH GENERATIVE AI T. T. EAPEN 14
  • 15. CHALLENGE EXPERTISE BIAS: TRISOCIATION • Method of Trisociation • Extension of Bisociation • Described by Papanek • Challenging for humans to associate three unrelated concepts 15
  • 16. ASSIST IN IDEA EVALUATION • BP Oil Spill Challenge • Organizations don’t have sufficient time to appropriately evaluate large number of ideas • Idea evaluation and integration using LLMs can save time and improve the feasibility of ideas 16
  • 17. SUPPORT IDEA REFINEMENT • Expand on ideas. Detail ideas. Integrate ideas and remove inconsistencies. 17
  • 18. BOOK PUBLISHING • “The Fox” published in March 2023 • Edited in the style of Enid Blyton • Entire book “The Fox” in 10 hours • Link: amazon.com/dp/B0BZV6JL8V • Sparked intense conversation • Challenges include consistent imagery 18
  • 19. FACILITATE COLLABORATION • Collaborative design detailing using text- to-image models allows users without training in specialized tools to participate in visualization 19
  • 20. THE AGE OF AUGMENTED CREATIVITY IS HERE Tojin T. Eapen linkedin.com/in/tteapen/