2. TOJIN T. EAPEN, PHD
• Principal Consultant & Head – Global
Innovation Centre (GIC) at Innomantra.
• Formerly faculty at the University of
Missouri - Columbia
• 17 years of professional, consulting, and
research experience in innovation
management
• https://www.linkedin.com/in/tteapen/
BIOINSPIRED SYSTEM DESIGN | EAPEN T. T. EAPEN 2
3. HOW GENERATIVE AI CAN AUGMENT
HUMAN CREATIVITY
• by Tojin T. Eapen, Daniel J. Finkenstadt,
Josh Folk, and Lokesh Venkataswamy
• One of the biggest opportunities generative
AI offers to businesses and governments is
to augment human creativity and
overcome the challenges of democratizing
innovation.
• HBR Magazine July/August 2023
3
4. HOW GENERATIVE AI CAN AUGMENT
HUMAN CREATIVITY
• Promote Divergent Thinking
• Challenge Expertise Bias
• Assist in Idea Evaluation
• Support Idea Refinement
• Facilitate Collaboration
4
5. PROMOTE DIVERGENT
THINKING
• Challenge: Ideators find it hard to connect
multiple remote concepts.
• Solution: Use Generative AI as a tool for
remote associations can overcome curse-
of-expertise and help identify novel ideas
TURBOCHARGING IDEAS WITH GENERATIVE AI 5
7. CONSUMER PRODUCTS
• Large number of design concepts can be
generated quickly by customers
• https://www.forbes.com/sites/forbesbusi
nesscouncil/2023/07/21/what-
generative-ai-means-for-consumer-created-
content/
13. CHALLENGE EXPERTISE BIAS:
FORM LEADS FUNCTION
• Use generated images as a trigger for novel
ideas
• Inversion of the traditional paradigm of
“form ever follows function”
• Can overcome biases such as design
fixation and the Einstellung effect.
TURBOCHARGING IDEAS WITH GENERATIVE AI 13
15. CHALLENGE EXPERTISE BIAS:
TRISOCIATION
• Method of Trisociation
• Extension of Bisociation
• Described by Papanek
• Challenging for humans to associate three
unrelated concepts
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16. ASSIST IN IDEA EVALUATION
• BP Oil Spill Challenge
• Organizations don’t have sufficient time to
appropriately evaluate large number of
ideas
• Idea evaluation and integration using
LLMs can save time and improve the
feasibility of ideas
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17. SUPPORT IDEA REFINEMENT
• Expand on ideas. Detail ideas. Integrate
ideas and remove inconsistencies.
17
18. BOOK PUBLISHING
• “The Fox” published in March 2023
• Edited in the style of Enid Blyton
• Entire book “The Fox” in 10 hours
• Link: amazon.com/dp/B0BZV6JL8V
• Sparked intense conversation
• Challenges include consistent imagery
18
19. FACILITATE COLLABORATION
• Collaborative design detailing using text-
to-image models allows users without
training in specialized tools to participate
in visualization
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