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Matt Lewis - The Hardest Thing-Final to Host.pdf

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1. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH
Augmented (Generative) Intelligence
in the Life Sciences:
The Hardest Thing
Matt Lewis, MPA
GLOBAL CHIEF ARTIFICIAL AND
AUGMENTED INTELLIGENCE OFFICER
matt.lewis@inizio.health | www.linkedin.com/in/matthewevanlewis
AI and augmented intelligence - Inizio
2. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH
Disclosures
I am a partner in Inizio and have equity interests in the firm. I am a minority shareholder in both
Diviner, a startup focusing on forecasting biotechnology clinical trial outcomes, and AVOMD, a no-
code digital innovation form speeding time-to-clinical decisions
My comments are mine and mine alone. They are not the official, endorsed position of Inizio,
any firm in which I have or do not have an equity position, and have not been reviewed or
approved by anyone prior to this discussion
3. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH
Engage
Medical
We are a global life sciences powerhouse
About Inizio
Global capabilities covering the full value chain from the drug development stage to post-launch.
Advisory
MarComms
DISCOVERY DEVELOPMENT PRELAUNCH LAUNCH POST LAUNCH
Creative communication
Medical communication
Public and media relations
Market access
HEOR and RWE
Medical engagement
Promotional engagement
Market research
Patient engagement
Scientific medical communications (incl. medical writing)
Expert engagement
Meetings & events
Clinical and medical education
Strategy and consulting
4. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH
4. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH
Gartner’s Definition of Augmented Intelligence
Augmented (generative) intelligence is a design
pattern for a human-centered partnership model
of people and artificial intelligence (AI)
working together to enhance cognitive performance,
including learning, decision making and new experiences.
5. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH
Augmented (Generative) Intelligence
in the Life Sciences:
What Makes Human Partnership So Hard?
PRACTICAL
INTELLIGENCE
GROWTH
MINDSET
RELEVANT
DATA
DEEP AND BROAD
EXPERTISE
6. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH
Data: It Ain’t What It Used To Be
1951 2000
40 years
to double
medical
knowledge
40 days
to double
medical
knowledge
2021 2050
PHYSICIAN TYPICALLY INTERACTS WITH
1 new person/day
PHYSICIAN TYPICALLY INTERACTS WITH
5 new people/day

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Matt Lewis - The Hardest Thing-Final to Host.pdf

  • 1. 1. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Augmented (Generative) Intelligence in the Life Sciences: The Hardest Thing Matt Lewis, MPA GLOBAL CHIEF ARTIFICIAL AND AUGMENTED INTELLIGENCE OFFICER matt.lewis@inizio.health | www.linkedin.com/in/matthewevanlewis AI and augmented intelligence - Inizio
  • 2. 2. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Disclosures I am a partner in Inizio and have equity interests in the firm. I am a minority shareholder in both Diviner, a startup focusing on forecasting biotechnology clinical trial outcomes, and AVOMD, a no- code digital innovation form speeding time-to-clinical decisions My comments are mine and mine alone. They are not the official, endorsed position of Inizio, any firm in which I have or do not have an equity position, and have not been reviewed or approved by anyone prior to this discussion
  • 3. 3. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Engage Medical We are a global life sciences powerhouse About Inizio Global capabilities covering the full value chain from the drug development stage to post-launch. Advisory MarComms DISCOVERY DEVELOPMENT PRELAUNCH LAUNCH POST LAUNCH Creative communication Medical communication Public and media relations Market access HEOR and RWE Medical engagement Promotional engagement Market research Patient engagement Scientific medical communications (incl. medical writing) Expert engagement Meetings & events Clinical and medical education Strategy and consulting
  • 4. 4. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH 4. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Gartner’s Definition of Augmented Intelligence Augmented (generative) intelligence is a design pattern for a human-centered partnership model of people and artificial intelligence (AI) working together to enhance cognitive performance, including learning, decision making and new experiences.
  • 5. 5. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Augmented (Generative) Intelligence in the Life Sciences: What Makes Human Partnership So Hard? PRACTICAL INTELLIGENCE GROWTH MINDSET RELEVANT DATA DEEP AND BROAD EXPERTISE
  • 6. 6. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Data: It Ain’t What It Used To Be 1951 2000 40 years to double medical knowledge 40 days to double medical knowledge 2021 2050 PHYSICIAN TYPICALLY INTERACTS WITH 1 new person/day PHYSICIAN TYPICALLY INTERACTS WITH 5 new people/day
  • 7. 7. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Triarchic Intelligence Multiple Types of Intelligence ANALYTICAL INTELLIGENCE Mental steps or components used to solve problems CREATIVE INTELLIGENCE Use of previous experience in ways that foster insight PRACTICAL INTELLIGENCE Ability to read and adapt to everyday life
  • 8. 8. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Humans in the Enterprise Humans in Regulated Industries (Life Sciences) You Can Take the Human Out of the Cave, But You Can’t Take the Human’s Mind Out… Humans in their Natural Environment
  • 9. 9. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Humans in the Enterprise Humans in Regulated Industries (Life Sciences) You Can Take the Human Out of the Cave, But You Can’t Take the Mindset Out of the Human… Humans in their Natural Environment “ “ The human “default mindset” wired into our brain 100,000 years ago is fear and scarcity. It’s time for a mindset upgrade. Peter Diamandis, Founder, X Prize, Chairman of Singularity University
  • 10. 10. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Right Expertise Experience Research Education Writing and Publications SUBJECT MATTER EXPERTS Greater than the sum of their parts
  • 11. 11. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Key elements of generative AI tech stack Vertical AI applications Generative AI applications tailored to solve industry-specific use cases. May be embedded in larger enterprise software suites Horizontal AI applications Generative AI applications that solve cross-cutting functional dept. use cases. May be embedded in enterprise software suites. General productivity applications Generative AI embedded in core office applications – comms, Office suite, software development, etc. Model infrastructure Platforms for deployment, integration, training, optimization, performance monitoring Model Providers / Model APIs Providers of foundation models who support downstream applications; may also provide fine-tuned models and model infrastructure Foundation Model training, Responsible AI Approach & principles governing FM creation Generative AI tech stack Applications Infrastructure Text Code Image Video Audio Other Vertical applications Life sciences Technology Healthcare Industrials/CPG Other Horizontal applications Sales/mktg HR Legal Finance General productivity applications Software dev Office productivity MLOps, model distribution Model experimentation, prompting Fine-tuned domain models Foundation models Foundation model training, (hopefully) Responsible AI Closed-source Open-source Data modality Focus of today’s talk
  • 12. 12. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Aligning Human-Centered Solutions utilizing the Right Intelligence supported by the Right Data, Relying on the Right Expertise led by Humans in the Right Mindset to Improve (Cognitive Performance…Decision Making and) Clinical Outcomes for HCPs and Patients So, What’s The Hardest Thing, for Augmented (Generative) Intelligence in the Life Sciences?
  • 13. 13. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Let’s Say What We Can Access/ What We Think Should Be Said In the old world…
  • 14. 14. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH 14. INIZIO Leveraging NLP, our data science team ingests the full corpus of a scientific therapeutic footprint (>10,000 papers/posters/preprints) We build a curated vocabulary for the project including key terms, important concepts, and the like Strategists evaluate competitive and contextual considerations, and we produce a heatmap, where the interactive platform illustrates how often the terms appear together in the same sentence Dark colors show terms that appear together many times Drill-down functionality to review all sentences where the terms appear together Putting Our Best Foot Forward: The Augmented Scientific Narrative
  • 15. 15. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH In the old world, we were limited by our time and our memory in identifying scientific and competitive intelligence
  • 16. 16. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Augmented Identification of search Terms, automated Screening and auto-Summarization, Knowledge graph • How the work gets done sees AI simplifying and strengthening what is possible • Team is able to get more done, faster, with outsized value • Client can partner with Inizio on more than previously possible In the modern world, SMEs collaborate with AI/GenAI to augment the possible: Intelligent Literature Monitoring
  • 17. 17. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH In the old world, teams were lucky if they could figure out what customers found insightful…
  • 18. 18. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Private and Confidential. The Advanced Analytics platform informs KOL engagement with near real-time quantitative & qualitative analysis and dynamic content generation for Life Sciences Strategic Excellence Field Medical Collaborative Intelligence • Accelerate insight generation, engagement analysis, geotargeting, and sentiment validation • Communicate actionable insights to stakeholders with more context and less bias in near real-time • Identify trends and develop strategy based on insight analysis from the field • Develop and refine scientific communication and content for expert-facing considerations In the emerging world, generative closes the feedback loop, speeds time to content, helps SMEs surface meaningful insights and improves customer decisions
  • 19. 19. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Augmented (Generative) Intelligence in the Life Sciences: “Sometimes the Hardest Thing and the Right Thing Are the Same” RIGHT INTELLIGENCE RIGHT MINDSET RIGHT DATA RIGHT EXPERTISE
  • 20. 20. INIZIO ADVISORY | MEDICAL | MARCOMMS | ENGAGE | BIOTECH Sometimes the Hardest Thing and the Right Thing are the Same