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![What is TRIZ ?
Theory of inventive principles. A
week to learn. But AI can do in
10 minutes
One Sample Prompt
Please think like an innovation expert
trying to find meaningful and unique
ideas | Please generate 80 idea; 2 for
each of the 40 TRIZ inventive principles.
Our [Challengev2] is described below
using our TRUE NORTH format (new
authentic Oreo products….)
6. Principle of ‘Nested Doll’
Idea: Create Oreo-filled chocolate bars, where the
outer layer is a rich chocolate encasing an inner
layer of Oreo cream and cookie pieces, offering a
new way to enjoy the iconic flavor in a single bite.
7. Principle of Counter-Weight
Idea: Balance the sweetness of Oreos with savory
elements by launching a line of Oreo-crusted
savory snacks, such as Oreo-crusted cheese bites
or Oreo-infused meatballs, catering to the interest
in combining sweet and savory flavors.
10. Principle of Partial or Excessive Action
Idea: For a truly unique experience, develop an
Oreo flavor enhancer spray or powder. This
product can be applied to various foods (e.g.,
popcorn, ice cream) to give them a subtle or
intense Oreo flavor, according to the user's
preference.](https://image.slidesharecdn.com/2bryancassady-aipoweredinnovation-240216154432-1f390c74/85/Bryan_Cassady-AI-Powered-Innovation-pdf-5-320.jpg)
![Part of our BETA toolkit
answer for early access
http://tiny.cc/ai-creativity
]](https://image.slidesharecdn.com/2bryancassady-aipoweredinnovation-240216154432-1f390c74/85/Bryan_Cassady-AI-Powered-Innovation-pdf-10-320.jpg)
![There are 3 ways to look at the results
Method Idea quality [1] INDEX Within vs Base % Top Ideas vs. human
Human Only No AI help 4.23 100 0.12 0.13 1.08% 100
Human - AI no training H + GPT 3.5 4.27 101 0.35 0.26 1.44% 133
GPT 3.5 -structure prompt [Base] Give me 200 4.35 103 0.35 0.35 1.80% 167
GPT 4 -structured prompt Give me 200 4.58 108 0.28 0.29 2.30% 213
Alternative Views eg. Image you are Elan Musk 4.60 109 0.23 0.22 5.04% 467
Leading Creative Tools eg. Scamper, De Bono 4.69 111 0.33 0.25 5.50% 509
Creative Combinations eg. Combine these 3 stimuli 4.64 110 0.29 0.26 6.27% 580
A collection of less known 60 different methods 4.70 111 0.26 0.25 6.74% 624
Triz 40 Inventive principles 4.90 116 0.22 0.22 8.17% 757
Grand Total 4.67 0.29 0.245
[1] Purchase Intention * Novelty (measured by AI) Humans most diverse When we score by top
[2] A vector comparison of idea content - low values are more diverse Other methods vary 5% ideas big differences
[3] The percentage of ideas ranked in the top 5% Low score = best eg TRIZ 7X humans
Idea distribution narrow
so all look similar
Cosine similarity [ 2] Ranked Ideas [3]
NA](https://image.slidesharecdn.com/2bryancassady-aipoweredinnovation-240216154432-1f390c74/85/Bryan_Cassady-AI-Powered-Innovation-pdf-13-320.jpg)
Uploaded bySOLTUIONSpeople, THINKubators, THINKathons
Bryan_Cassady - AI Powered Innovation.pdf
The document discusses how AI and humans can work together in the creative process of innovation and idea generation. It presents the results of several experiments comparing human idea generation with and without AI assistance. The results show that clarity of objectives and using multiple idea generation methods increases the number and quality of ideas, and that humans and AI working together in a structured process significantly outperforms either working alone. The document advocates training humans on how to effectively leverage AI tools to maximize creative output.
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- 1. Can AI beCreative ? Please replace this slide with new visual AI-Powered Innovation The Art and Science of Mechanical Creativity
- 2. Our mission coach/train 1 million entrepreneurs by2027 We’re all in on AI
- 3. Air Travel: AirFrance, British Airways, Fokker, Ripple Aerospace Energy: EDF Luminous, Electable Financial/ Insurance: Citibank, Crédit Lyonnais, Diners Club, KBC Bank, Norwich Union, Worldline FMCG: Garnier, Henkel, Kimberly Clark, L’Oreal, Nestlé, Procter & Gamble, Unilever, United Distillers Health: IBA, Mercuri Urval, Metis Instruments Industrial: BASF, Bekaert Textiles, Donaldson, Pollet Water Group, Taminco Postal & Logistics: Bpost (Belgian Post), Canada Post, The Royal Mail, TNT, US Postal Service Publishing & Media: Editions Dupuis, Kluwer, National Geographic, Reader's Digest, Roularta, Time Life Retail: Disney stores, FNAC, IKEA Technology: AllThingsTalk, Google, Microsoft, SmartSearch Telecom: Orange, Proximus Hundreds more top companies and even more start ups My clients
- 4. Necessity = Mother ofInnovation Wednesday You’ve got 2 hours to run a full day event Thursday - Monday Procrastination and avoiding the challenge Tuesday a decision Let’s do everything with AI Align: A proposal , update with AI together Build : TRIZ Check: Synthetic Users Systems: No time Pitch : AI pitch maker + Review Wednesday A tough, but fun session Wow !!!
- 5. What is TRIZ? Theory of inventive principles. A week to learn. But AI can do in 10 minutes One Sample Prompt Please think like an innovation expert trying to find meaningful and unique ideas | Please generate 80 idea; 2 for each of the 40 TRIZ inventive principles. Our [Challengev2] is described below using our TRUE NORTH format (new authentic Oreo products….) 6. Principle of ‘Nested Doll’ Idea: Create Oreo-filled chocolate bars, where the outer layer is a rich chocolate encasing an inner layer of Oreo cream and cookie pieces, offering a new way to enjoy the iconic flavor in a single bite. 7. Principle of Counter-Weight Idea: Balance the sweetness of Oreos with savory elements by launching a line of Oreo-crusted savory snacks, such as Oreo-crusted cheese bites or Oreo-infused meatballs, catering to the interest in combining sweet and savory flavors. 10. Principle of Partial or Excessive Action Idea: For a truly unique experience, develop an Oreo flavor enhancer spray or powder. This product can be applied to various foods (e.g., popcorn, ice cream) to give them a subtle or intense Oreo flavor, according to the user's preference.
- 6. The Flight back Hardwork but wow ! HMW: 1. Make a it easier 2. Cover the whole process 3. Better interaction with AI
- 7. Click to editMaster title style Align • What is known • What is possible • A bet on AI Build • V1: Ugly • V2: Started integration • V3: Test version • V4 260 tools 4 apps Communicate / check • 24 beta testers • Wow ! • Step by step helps • But Data overload Systematically Improve • Validation it really works • Solving AI + human symbiosis A process I teach and really use 97% of patents are For ideas that exist already AI will always win when innovation is search and analogy Failures with poor integration over-reliance Need to leverage AI abilities review, improve and synthesize Choice ChatGPT -results -access -usage
- 8. “You do notrise to the level of your goals. You fall to the level of your systems.” ~ James Clear Smart AI = better, faster, lower risks AI or H Alone < HI + AI = aHI < HI + Smart AI = aHI plus Neither is a clear winner Better, but failures on critical tasks Even Better, Less failures * aHI plus = Proven AI tools + Knowledge on how to use the tools, how to interact w/ AI
- 9. In practice AI Human ActivityInput Analysis + AI Output A Align Your business/ market (basics) 35 Tools + 1 App Review data Get feedback A TRUE NORTH challenge B Build A TRUE NORTH challenge 116 Tools + 1 App (in dev.) Review Improve Combine Choice of idea(s) C Communicate Check Choice of idea(s) 59 Tools + 1 App Review / Improve Choose 4P idea + business model S Systematically Improve 4P idea + business model 41 Tools + 1 App Punt Pivot Pitch Data for Pitch P Pitch Data for Pitch 9 Tools + 2 Apps Review and improve Final Pitch
- 10. Part of ourBETA toolkit answer for early access http://tiny.cc/ai-creativity ]
- 11. Research #2- 24business students (Working with AI) • AI alone --------- • No AI (6) • Use AI (6) • AI + tools (6) • AI + coaching on interaction (6) Results Later 11 Research #1: Mechanical Creativity 260 business students submitting idea for this challenge as part of a job application And detailed analysis of AI You are a creative entrepreneur looking to generate new product ideas. The product will target college students in the United States. It should be a physical good, not a service or software. I'd like a product that could be sold at a retail price of less than about USD 50. The ideas are just ideas. The product need not yet exist, nor may it necessarily be clearly feasible. Core Metric: Purchase Intention * Novelty But a focus on TOP ideas
- 12. Results Out of 8314total ideas Even with very explicit instructions 35% of ideas generated were not Physical products
- 13. There are 3ways to look at the results Method Idea quality [1] INDEX Within vs Base % Top Ideas vs. human Human Only No AI help 4.23 100 0.12 0.13 1.08% 100 Human - AI no training H + GPT 3.5 4.27 101 0.35 0.26 1.44% 133 GPT 3.5 -structure prompt [Base] Give me 200 4.35 103 0.35 0.35 1.80% 167 GPT 4 -structured prompt Give me 200 4.58 108 0.28 0.29 2.30% 213 Alternative Views eg. Image you are Elan Musk 4.60 109 0.23 0.22 5.04% 467 Leading Creative Tools eg. Scamper, De Bono 4.69 111 0.33 0.25 5.50% 509 Creative Combinations eg. Combine these 3 stimuli 4.64 110 0.29 0.26 6.27% 580 A collection of less known 60 different methods 4.70 111 0.26 0.25 6.74% 624 Triz 40 Inventive principles 4.90 116 0.22 0.22 8.17% 757 Grand Total 4.67 0.29 0.245 [1] Purchase Intention * Novelty (measured by AI) Humans most diverse When we score by top [2] A vector comparison of idea content - low values are more diverse Other methods vary 5% ideas big differences [3] The percentage of ideas ranked in the top 5% Low score = best eg TRIZ 7X humans Idea distribution narrow so all look similar Cosine similarity [ 2] Ranked Ideas [3] NA
- 14. Idea Math * Challenge Clarity (*) SourceInnovation Engineering (*) Review and Improve *
- 15. ResultsPlea 1. Clarity (anda story) helps 100 162 Objective limited constraints Objective TRUE NORTH Narrative + Objective + Restrictions + Tactical constraints + Here a place to start % Top Ideas
- 16. Results 2. Chatgpt 4helps When you’re lazy or tough 100 141 510 830 225 215 Base Imagine if Analogy Search Taufique - Not clear Important sideline : Cost of our toolkit 4.0 = $31 per run , 3.5 = $.61 per runs % Top Ideas 3.5 4.0
- 17. Results 3. Methodsdecline # ideas Even chatgpt Gets tired % Top Ideas
- 18. Results Different methods = Differentresults % Method Objective Utility Novelty Int. Ext. Top Customer Journey Innovator Focuses on improving the customer journey through innovation. Future Success Analysis Encourages future-oriented thinking and identification of key innovations. Tabula Rasa Encourages a fresh start approach to industry innovation. Viewpoint - Other industry leaders Explores the impact of leadership from unrelated industries. Atomizing To identify opportunities for improvement or innovation by understanding the basic Field Notes To collect qualitative data for deeper understanding. HIT Matrix To explore multiple combinations of variables to find innovative solutions. For these methods and 64 more IdeaDiversity Report Card AI methods for Creativity Available later http://tiny.cc/ai-creativity
- 19. Question: What isthe one single best way to increase the number of ideas of any project ? In-person or with AI ? 19 270 118 73 48 Total top ideas dupe dupe dupe 5. Multiple challenge definitions Validated Estimated
- 20. TRUE NORTH 1200 Oreo idea Summary + top scores Userselects Why ? Prompt: Ideas we l like merge into 3 AI AI Human + ai Human Deep Thinking Working together Human + ai
- 21. Does all thismatter ? 21
- 22. Why important A 5-dayidea sprint in 2.5 days with 2-3 X more top ideas Amazing 1-day ideation sessions How: Step by step with AI Alignment right | 7-8X more ideas | systems to decide | pitch
- 23. Closing thoughts • Itdoes NOT matter if humans or AI is better • What matters is what your team can do Human AI critical (2nd part of our research) • How to maximize team – Learn AI in context (learn AI4innovation if an innovator or AI4sales if in sales) – Use tools – Humans explicitly in the loop 23
- 24. If innovation isyour business. We've got solutions Be a beta tester • Accelerated Ai4 Innovation courses (1-day) • Run a sprint – 2.5 days • 5-day , 5 session AI + Innovation certification • Wait a bit Free Stuff for your feedback http://tiny.cc/ai-creativity • An e-version of CYCLES • Method report card (when ready) • Access to test our toolkit • Course discounts 24 https://www.linkedin.com/in/bryancassady/