Steve Cunningham - AI Innovation Summit.pdf

SOLTUIONSpeople, THINKubators, THINKathons
SOLTUIONSpeople, THINKubators, THINKathonsThinkubator 💡Innovation Experience Designer 💡 Linkedin's #1 Most Connected Innovator in The World
Lawyer for one week
Read a book a day
Simple to apply with AI
3
Concepts
3
Ingredients
6
Steps
6
Examples
Solving Business Problems
With AI
Before AI After AI
Oh *$%^,I don’t
have money for
payroll
Multiple 6
Figures in 90
Days
Negative Bank Account
3
Concepts
3
Ingredients
6
Steps
6
Examples
Solving Business Problems
With AI
1/
AI power and use
cases will
continue to grow
exponentially
2/
Founder uses it
as a cognitive
super assistant
3/
Take a process,
and remove as
many steps as
possible
R
/Conclusion
AI is the world’s
most powerful
cognitive step
remover
Oh *$%^,I don’t have
money for payroll
Several Hundred
Thousand Dollars
3
Concepts
3
Ingredients
6
Steps
6
Examples
Solving Business Problems
With AI
You
Super
Assistant
Super
Coach
Simple
3
Concepts
3
Ingredients
6
Steps
6
Examples
Solving Business Problems
With AI
Identify the root
cause of a problem
worth solving
Create a set of
processes to make it
actionable
Write a protocol to
compress/eliminate
as many steps as
possible
Paste the protocol
into ChatGPT and run
the prompt to initiate
the work
Take the final
product and use it
Find an expert who
has created a
principle to solve it
1
2
3
4
5
6
Do not do anything yet, just confirm that you understand these instructions.
I'm going to ask you to produce an outbound sequence based on the following information.
First, I'm going to give you the ideal customer profile of the person I'm trying to reach.
I'm trying to reach out to small business owners considering purchasing AI Enablement Training
Certainly, let's explore the mindset and circumstances of a small business CEO considering purchasing AI Enablement Training.
**1. Dreams:**
- **Competitive Edge:** Gaining an advantage over competitors by integrating cutting-edge AI solutions into their business processes.
- **Efficiency & Automation:** Streamlining operations and reducing manual workloads through AI.
- **Growth & Scaling:** Leveraging AI to identify new business opportunities and scale the company more effectively.
- **Innovation:** Being recognized as an innovator in their industry by adopting the latest technologies.
- **Skill Development:** Empowering their team with the knowledge and tools to excel in an AI-driven environment.
**2. Past Failures:**
- **Missed Opportunities:** Previous instances where they did not adopt technological advancements early on, leading to missed growth opportunities.
- **Technology Integrations:** Past tech solutions that promised efficiency but did not deliver, resulting in wasted time and resources.
- **Training Programs:** Previous training programs that lacked applicability, practicality, or clear outcomes.
- **Budget Overruns:** Investing in tools or training that went over budget without clear ROI.
- **Staff Resistance:** Encountering resistance from staff when trying to introduce new technologies or methods.
**3. Fears:**
- **Implementation Challenges:** Concerns about the complexities and challenges of implementing AI solutions in the business.
- **Cost Implications:** Worrying about the financial investment required for AI training and integration without a clear return.
- **Relevance:** Fearing that the AI training might not be directly applicable to their specific industry or business model.
- **Employee Pushback:** Concerns that employees may resist or be intimidated by AI integration.
- **Rapid Tech Evolution:** Worries about the pace at which AI technologies evolve, making the training obsolete soon after it's received.
**4. Suspicions:**
- **Overhype:** Doubts about whether AI really is the game-changer it’s often made out to be, or if it’s just another buzzword.
- **Generic Content:** Concerns that AI training might be too generic and not tailored to their business's specific needs.
- **Hidden Costs:** Worries about undisclosed costs related to AI tools, platforms, or ongoing training.
- **Vendor Bias:** Suspicions about training providers pushing certain AI products or platforms due to affiliations.
- **Implementation Gap:** Doubts about the gap between training and real-world application.
**5. Enemies:**
- **Tech Resistance:** Parts of the team or organization that are resistant to technological change.
- **Budget Constraints:** Financial limitations that make significant investments challenging.
- **Time Restrictions:** The ever-present challenge of finding the time to train and implement new systems while running a business.
- **Competitors:** Other businesses that have already adopted AI or other advanced technologies, potentially gaining a competitive edge.
- **Misinformation:** Prevailing myths or misunderstandings about AI that might influence decision-making.
---
Next, whenver I use the /outbound command, followed by the outcome I'm looking for, you'll ask me how many emails, LinkedIn messages, and voice mails I want
you to produce, and over what period of time I want it to run.
---
After I respond to that, you'll write the outbound sequence trying to secure that outcome based on the information provided about the customer above. Write it in
a casual but professional tone, and use as many persuasion techniques as you can.
Here's an example 3-touch outbound email sequence from a mortgage broker to a lawyer, aiming to secure a meeting to discuss the potential partnership:
**Email 1
:
Introduction & Value Proposition**
**Subject:** Enhancing Our Clients’ Experience Together
Dear
[
Lawyer's Name],
I hope this message finds you well. My name is
[
Your Name], and I am a mortgage broker with
[
Your Company Name]. Over the years, I've come to realize the
tremendous value that a seamless, collaborative approach between lawyers and mortgage brokers can bring to our mutual clients.
I've observed that lawyers like you, who prioritize client satisfaction and look to provide holistic services, often seek reliable mortgage partners. By collaborating,
we can ensure our clients experience the streamlined, efficient processes they deserve.
Would you be open to discussing how we might work together to enhance our client services and potentially boost our respective reputations in the industry?
Let's explore the collaborative growth awaiting us.
Best regards,
[
Your Name]
**Email 2
:
Addressing Concerns & Building Trust (sent 3
-
4 days later if no response)**
**Subject:** Ensuring Mutual Success & Client Trust
Hi
[
Lawyer's Name],
I wanted to touch base following my earlier message. Your reputation for upholding client interests is well-known, and I understand that referring or partnering
involves a lot of trust.
At
[
Your Company], we prioritize complete transparency, consistent delivery, and always acting in the best interests of our clients. I believe that together, we can
create a synergy that upholds these values and eliminates any potential conflicts or overstepping of boundaries.
If you're available, I'd love to discuss this further, perhaps over a coffee? I’m confident that this collaboration could be beneficial for both of us.
Warm regards,
[
Your Name]
**Email 3
:
The Final Touch (sent 6
-
7 days later if still no response)**
**Subject:** A Coffee Chat on Collaborative Opportunities?
Dear
[
Lawyer's Name],
I hope you've had a chance to consider my earlier emails. Our industry is ever-evolving, and in these changing times, I genuinely believe that a collaborative
approach can set us apart and provide added value to our clients.
Understanding your busy schedule, I'd be more than happy to accommodate a meeting at a time and place of your convenience. This is an opportunity for us to
discuss and maybe dispel any suspicions or apprehensions you might have.
Please let me know if you’re open to a brief chat. If now isn't the right time, I completely understand and appreciate your consideration nonetheless.
Wishing you continued success,
[
Your Name]
This email sequence combines elements of persuasion, understanding of the lawyer's aspirations and concerns, and a gentle but persistent approach to secure a
meeting.
---
Lastly, whenever I use the /tone command, followed by a person I'm trying to emulate, please change the outbound sequence to use the tone and voice of the
person I mention.
Here's an example of changing the tone and voice of the above sequence to Dan Kennedy.
**Email 1
:
The Straight Shooter's Pitch**
**Subject:** A Bold Proposition for Mutual Wealth & Client Satisfaction
Hello
[
Lawyer's Name],
I’ll get straight to the point. I’m
[
Your Name], a seasoned mortgage broker, and I've been around the block long enough to recognize an opportunity when I see
one. Our collaboration could be a goldmine, both in terms of client satisfaction and financial growth. Why? Because combining top-tier legal and mortgage
services under one collaborative umbrella is a surefire strategy.
Let's not waste time on pleasantries. Can we chat?
All the best,
[
Your Name]
**Email 2
:
The No-Nonsense Follow-Up (sent 3
-
4 days later if no response)**
**Subject:** Here’s What You Might Be Missing Out On
[
Lawyer's Name],
I didn’t climb the ladder in the mortgage industry by letting opportunities slip through my fingers. And I don’t believe you did either in the legal world. Our
collaboration could redefine how our clients perceive value.
I respect your diligence. So, let's put any concerns on the table. Transparency? Check. Mutual respect? Double check. Clear boundaries? Absolutely.
Coffee? On me. Thoughts?
Regards,
[
Your Name]
**Email 3
:
The Final Offer (sent 6
-
7 days later if still no response)**
**Subject:** Last Call for a Game-Changing Chat
[
Lawyer's Name],
The market waits for no one. While I believe our collaboration could be groundbreaking, I also know the importance of timing. This is my final reach-out.
Look, I've played the game long enough to recognize potential. Our partnership? That’s a home run waiting to happen. If you see it too, give me a shout. If not, I
wish you well in your endeavors.
Onward and upward,
[
Your Name]
This sequence maintains the assertive and confident tone associated with Dan Kennedy, aiming to capture attention and drive action.
New boost
A set of instructions programming
ChatGPT (or your tool of choice) to
create a structured output based
on your prompt.
Kind of like a very long version of
Custom Instructions, with a
standardized output that you
design
3
Concepts
3
Ingredients
6
Steps
6
Examples
Solving Business Problems
With AI
Identify the root
cause of a problem
worth solving
Create a set of
processes to make it
actionable
Write a protocol to
compress/eliminate
as many steps as
possible
Paste the protocol
into ChatGPT and run
the prompt to initiate
the work
Take the final
product and use it
Find an expert who
has created a
principle to solve it
Create a “Playbook”
Style E
-
Learning
Product
Several
Months
Copy/Paste
24 Hours
Saved The
Business
Identify the root
cause of a problem
worth solving
Create a set of
processes to make it
actionable
Write a protocol to
compress/eliminate
as many steps as
possible
Paste the protocol
into ChatGPT and run
the prompt to initiate
the work
Take the final
product and use it
Find an expert who
has created a
principle to solve it
Write a Book
Summary
14 Steps
5 Hours
Copy/Paste
5 Minutes
Identify the root
cause of a problem
worth solving
Create a set of
processes to make it
actionable
Write a protocol to
compress/eliminate
as many steps as
possible
Paste the protocol
into ChatGPT and run
the prompt to initiate
the work
Take the final
product and use it
Find an expert who
has created a
principle to solve it
24 Steps
Hundreds of
Hours
Copy/Paste
3 Hours
Write a Book
Identify the root
cause of a problem
worth solving
Create a set of
processes to make it
actionable
Write a protocol to
compress/eliminate
as many steps as
possible
Paste the protocol
into ChatGPT and run
the prompt to initiate
the work
Take the final
product and use it
Find an expert who
has created a
principle to solve it
39 SOPs
$75,000
Copy/Paste
60 Seconds
Create a Customer
Psychological
Profile
Identify the root
cause of a problem
worth solving
Create a set of
processes to make it
actionable
Write a protocol to
compress/eliminate
as many steps as
possible
Paste the protocol
into ChatGPT and run
the prompt to initiate
the work
Take the final
product and use it
Find an expert who
has created a
principle to solve it
Remember
11,484,480
Growth
Languages
Copy/Paste
60 Seconds
Learn to Speak Their
Growth Language
Identify the root
cause of a problem
worth solving
Create a set of
processes to make it
actionable
Write a protocol to
compress/eliminate
as many steps as
possible
Paste the protocol
into ChatGPT and run
the prompt to initiate
the work
Take the final
product and use it
Find an expert who
has created a
principle to solve it
Several
Weeks
Copy/Paste
60 Seconds
Create a Blue Ocean
Strategy
$594 in
Free Stuff
Connect with me on
LinkedIn (@aisteve)
today
Put your work email
address in your
connection request
Lifetime
Membership
Readitfor.me
(
Library)
How To Create
Book Summaries
(
Protocol)
How To Write
Books With AI
(
Protocol)
1,001 KPIs You Can
Improve With AI
(
Guide)
Speaking In
Growth Languages
(
Protocol)
How To Create
Protocols
(
Guide)
$99
$99
$99
$99
$99
$99
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Steve Cunningham - AI Innovation Summit.pdf

  • 1. Lawyer for one week Read a book a day Simple to apply with AI
  • 3. Before AI After AI Oh *$%^,I don’t have money for payroll Multiple 6 Figures in 90 Days Negative Bank Account
  • 5. 1/ AI power and use cases will continue to grow exponentially
  • 6. 2/ Founder uses it as a cognitive super assistant
  • 7. 3/ Take a process, and remove as many steps as possible R
  • 8. /Conclusion AI is the world’s most powerful cognitive step remover Oh *$%^,I don’t have money for payroll Several Hundred Thousand Dollars
  • 12. Identify the root cause of a problem worth solving Create a set of processes to make it actionable Write a protocol to compress/eliminate as many steps as possible Paste the protocol into ChatGPT and run the prompt to initiate the work Take the final product and use it Find an expert who has created a principle to solve it 1 2 3 4 5 6 Do not do anything yet, just confirm that you understand these instructions. I'm going to ask you to produce an outbound sequence based on the following information. First, I'm going to give you the ideal customer profile of the person I'm trying to reach. I'm trying to reach out to small business owners considering purchasing AI Enablement Training Certainly, let's explore the mindset and circumstances of a small business CEO considering purchasing AI Enablement Training. **1. Dreams:** - **Competitive Edge:** Gaining an advantage over competitors by integrating cutting-edge AI solutions into their business processes. - **Efficiency & Automation:** Streamlining operations and reducing manual workloads through AI. - **Growth & Scaling:** Leveraging AI to identify new business opportunities and scale the company more effectively. - **Innovation:** Being recognized as an innovator in their industry by adopting the latest technologies. - **Skill Development:** Empowering their team with the knowledge and tools to excel in an AI-driven environment. **2. Past Failures:** - **Missed Opportunities:** Previous instances where they did not adopt technological advancements early on, leading to missed growth opportunities. - **Technology Integrations:** Past tech solutions that promised efficiency but did not deliver, resulting in wasted time and resources. - **Training Programs:** Previous training programs that lacked applicability, practicality, or clear outcomes. - **Budget Overruns:** Investing in tools or training that went over budget without clear ROI. - **Staff Resistance:** Encountering resistance from staff when trying to introduce new technologies or methods. **3. Fears:** - **Implementation Challenges:** Concerns about the complexities and challenges of implementing AI solutions in the business. - **Cost Implications:** Worrying about the financial investment required for AI training and integration without a clear return. - **Relevance:** Fearing that the AI training might not be directly applicable to their specific industry or business model. - **Employee Pushback:** Concerns that employees may resist or be intimidated by AI integration. - **Rapid Tech Evolution:** Worries about the pace at which AI technologies evolve, making the training obsolete soon after it's received. **4. Suspicions:** - **Overhype:** Doubts about whether AI really is the game-changer it’s often made out to be, or if it’s just another buzzword. - **Generic Content:** Concerns that AI training might be too generic and not tailored to their business's specific needs. - **Hidden Costs:** Worries about undisclosed costs related to AI tools, platforms, or ongoing training. - **Vendor Bias:** Suspicions about training providers pushing certain AI products or platforms due to affiliations. - **Implementation Gap:** Doubts about the gap between training and real-world application. **5. Enemies:** - **Tech Resistance:** Parts of the team or organization that are resistant to technological change. - **Budget Constraints:** Financial limitations that make significant investments challenging. - **Time Restrictions:** The ever-present challenge of finding the time to train and implement new systems while running a business. - **Competitors:** Other businesses that have already adopted AI or other advanced technologies, potentially gaining a competitive edge. - **Misinformation:** Prevailing myths or misunderstandings about AI that might influence decision-making. --- Next, whenver I use the /outbound command, followed by the outcome I'm looking for, you'll ask me how many emails, LinkedIn messages, and voice mails I want you to produce, and over what period of time I want it to run. --- After I respond to that, you'll write the outbound sequence trying to secure that outcome based on the information provided about the customer above. Write it in a casual but professional tone, and use as many persuasion techniques as you can. Here's an example 3-touch outbound email sequence from a mortgage broker to a lawyer, aiming to secure a meeting to discuss the potential partnership: **Email 1 : Introduction & Value Proposition** **Subject:** Enhancing Our Clients’ Experience Together Dear [ Lawyer's Name], I hope this message finds you well. My name is [ Your Name], and I am a mortgage broker with [ Your Company Name]. Over the years, I've come to realize the tremendous value that a seamless, collaborative approach between lawyers and mortgage brokers can bring to our mutual clients. I've observed that lawyers like you, who prioritize client satisfaction and look to provide holistic services, often seek reliable mortgage partners. By collaborating, we can ensure our clients experience the streamlined, efficient processes they deserve. Would you be open to discussing how we might work together to enhance our client services and potentially boost our respective reputations in the industry? Let's explore the collaborative growth awaiting us. Best regards, [ Your Name] **Email 2 : Addressing Concerns & Building Trust (sent 3 - 4 days later if no response)** **Subject:** Ensuring Mutual Success & Client Trust Hi [ Lawyer's Name], I wanted to touch base following my earlier message. Your reputation for upholding client interests is well-known, and I understand that referring or partnering involves a lot of trust. At [ Your Company], we prioritize complete transparency, consistent delivery, and always acting in the best interests of our clients. I believe that together, we can create a synergy that upholds these values and eliminates any potential conflicts or overstepping of boundaries. If you're available, I'd love to discuss this further, perhaps over a coffee? I’m confident that this collaboration could be beneficial for both of us. Warm regards, [ Your Name] **Email 3 : The Final Touch (sent 6 - 7 days later if still no response)** **Subject:** A Coffee Chat on Collaborative Opportunities? Dear [ Lawyer's Name], I hope you've had a chance to consider my earlier emails. Our industry is ever-evolving, and in these changing times, I genuinely believe that a collaborative approach can set us apart and provide added value to our clients. Understanding your busy schedule, I'd be more than happy to accommodate a meeting at a time and place of your convenience. This is an opportunity for us to discuss and maybe dispel any suspicions or apprehensions you might have. Please let me know if you’re open to a brief chat. If now isn't the right time, I completely understand and appreciate your consideration nonetheless. Wishing you continued success, [ Your Name] This email sequence combines elements of persuasion, understanding of the lawyer's aspirations and concerns, and a gentle but persistent approach to secure a meeting. --- Lastly, whenever I use the /tone command, followed by a person I'm trying to emulate, please change the outbound sequence to use the tone and voice of the person I mention. Here's an example of changing the tone and voice of the above sequence to Dan Kennedy. **Email 1 : The Straight Shooter's Pitch** **Subject:** A Bold Proposition for Mutual Wealth & Client Satisfaction Hello [ Lawyer's Name], I’ll get straight to the point. I’m [ Your Name], a seasoned mortgage broker, and I've been around the block long enough to recognize an opportunity when I see one. Our collaboration could be a goldmine, both in terms of client satisfaction and financial growth. Why? Because combining top-tier legal and mortgage services under one collaborative umbrella is a surefire strategy. Let's not waste time on pleasantries. Can we chat? All the best, [ Your Name] **Email 2 : The No-Nonsense Follow-Up (sent 3 - 4 days later if no response)** **Subject:** Here’s What You Might Be Missing Out On [ Lawyer's Name], I didn’t climb the ladder in the mortgage industry by letting opportunities slip through my fingers. And I don’t believe you did either in the legal world. Our collaboration could redefine how our clients perceive value. I respect your diligence. So, let's put any concerns on the table. Transparency? Check. Mutual respect? Double check. Clear boundaries? Absolutely. Coffee? On me. Thoughts? Regards, [ Your Name] **Email 3 : The Final Offer (sent 6 - 7 days later if still no response)** **Subject:** Last Call for a Game-Changing Chat [ Lawyer's Name], The market waits for no one. While I believe our collaboration could be groundbreaking, I also know the importance of timing. This is my final reach-out. Look, I've played the game long enough to recognize potential. Our partnership? That’s a home run waiting to happen. If you see it too, give me a shout. If not, I wish you well in your endeavors. Onward and upward, [ Your Name] This sequence maintains the assertive and confident tone associated with Dan Kennedy, aiming to capture attention and drive action. New boost A set of instructions programming ChatGPT (or your tool of choice) to create a structured output based on your prompt. Kind of like a very long version of Custom Instructions, with a standardized output that you design
  • 14. Identify the root cause of a problem worth solving Create a set of processes to make it actionable Write a protocol to compress/eliminate as many steps as possible Paste the protocol into ChatGPT and run the prompt to initiate the work Take the final product and use it Find an expert who has created a principle to solve it Create a “Playbook” Style E - Learning Product Several Months Copy/Paste 24 Hours Saved The Business
  • 15. Identify the root cause of a problem worth solving Create a set of processes to make it actionable Write a protocol to compress/eliminate as many steps as possible Paste the protocol into ChatGPT and run the prompt to initiate the work Take the final product and use it Find an expert who has created a principle to solve it Write a Book Summary 14 Steps 5 Hours Copy/Paste 5 Minutes
  • 16. Identify the root cause of a problem worth solving Create a set of processes to make it actionable Write a protocol to compress/eliminate as many steps as possible Paste the protocol into ChatGPT and run the prompt to initiate the work Take the final product and use it Find an expert who has created a principle to solve it 24 Steps Hundreds of Hours Copy/Paste 3 Hours Write a Book
  • 17. Identify the root cause of a problem worth solving Create a set of processes to make it actionable Write a protocol to compress/eliminate as many steps as possible Paste the protocol into ChatGPT and run the prompt to initiate the work Take the final product and use it Find an expert who has created a principle to solve it 39 SOPs $75,000 Copy/Paste 60 Seconds Create a Customer Psychological Profile
  • 18. Identify the root cause of a problem worth solving Create a set of processes to make it actionable Write a protocol to compress/eliminate as many steps as possible Paste the protocol into ChatGPT and run the prompt to initiate the work Take the final product and use it Find an expert who has created a principle to solve it Remember 11,484,480 Growth Languages Copy/Paste 60 Seconds Learn to Speak Their Growth Language
  • 19. Identify the root cause of a problem worth solving Create a set of processes to make it actionable Write a protocol to compress/eliminate as many steps as possible Paste the protocol into ChatGPT and run the prompt to initiate the work Take the final product and use it Find an expert who has created a principle to solve it Several Weeks Copy/Paste 60 Seconds Create a Blue Ocean Strategy
  • 20. $594 in Free Stuff Connect with me on LinkedIn (@aisteve) today Put your work email address in your connection request Lifetime Membership Readitfor.me ( Library) How To Create Book Summaries ( Protocol) How To Write Books With AI ( Protocol) 1,001 KPIs You Can Improve With AI ( Guide) Speaking In Growth Languages ( Protocol) How To Create Protocols ( Guide) $99 $99 $99 $99 $99 $99