PowerPoint slides from Speaker at Artificial Intelligence Innovation Summit

1. AI Ideation
&
The Total Innovation Enterprise
www.growth-engine.com
bmattimore@growth-engine.com

2. Two Kinds of Innovation
➢ Innovating for Growth
➢ Efficiency/Process Innovation

3. Innovating for Growth
❑ New Business Models
❑ New Products and Services
❑ New Sales Strategies
❑ New Advertising Campaigns
❑ Marketing
❑ PR, Promotion
❑ Social Media
❑ Partnerships
❑ Joint Ventures
❑ Acquisitions

4. Efficiency/Process Innovation
❑ Project Management
❑ Information Technology
❑ R & D
❑ Marketing
❑ Customer Experience
❑ Human Resources
❑ Distribution
❑ Supply Chain/Logistics
❑ Manufacturing
❑ Digital
❑ Sales
❑ Market Research
❑ Finance
❑ Legal
❑ Learning and Development

5. 1. Questions
2. Metaphors
3. Visuals
4. Fantasy
4 Different Kinds of Ideation Techniques

6. Questioning Techniques
• Questioning Assumptions
• Twenty Questions
• Problem Redefinition
Metaphorical/Principle-Transfer Techniques

7. Visual Techniques
• Collaging
• Picture Prompts
• Positioning Continuums
• Mindmapping
Fantasy Techniques

8. Selling
• Sales strategies/programs
• Sales promotion, merchandising,
distribution
• Sales forecasting
• Creative sales training
• Divisional cross-selling
• Customer Experience

9. How Do We Sell More Life Insurance to Catholics?
sales force license Catholic doctors
the clergy give away Catholic athletes
friends of Catholics test run Catholic students
church goers co-market Catholic donators
Catholic Family members promote Catholic school families
CK Board members advertise Catholic dioceses
CK customer service tele-market Catholic camps
sales force relatives network Catholic grandparents
CK’s Pr department incentivize The Vatican
policy holders reward Catholic Evangelists

10. How could friends of Catholics be incentivized to sell life insurance to Catholic school families?
1.Educational Seminars in Schools: Partner with Catholic schools to host educational seminars for parents on financial
planning and the importance of life insurance. This is an opportunity for friends to share information and build trust with
the community.
2.Charitable Contributions: Propose that a percentage of the proceeds from each policy sold will go towards supporting
the Catholic school, such as funding for educational materials or scholarships. This may motivate families to purchase
policies knowing it supports their children's school.
3.Tailored Insurance Products: Work with insurance companies to develop tailored insurance products that cater
specifically to the needs of Catholic school families, such as policies that include educational savings components.
4.School Newsletters and Bulletins: Use school newsletters and bulletins to promote the availability of life insurance
policies. Include testimonials from Catholic school families who have benefited from life insurance.
5.Financial Literacy Programs for Students: Introduce financial literacy programs in the curriculum. These programs can
include information about life insurance, and students can take this knowledge home to their families.
6.Sponsorship and School Events: Friends of Catholics can sponsor school events, such as sports days or school fairs.
During these events, they can set up informational booths about life insurance.
7.Family-Centric Incentives: Offer family-centric incentives, such as family health check-ups or educational savings bonds,
for families that purchase life insurance policies.

11. TRIZ Triggers
8 of the 40 TRIZ principles
1. Segmentation: Divide an object or system into independent parts.
2. Taking Out: Separate a necessary part (or property) from an object.
3. Local Quality: Change an object's structure from uniform to non-uniform or modify
external environments or influence to specifically act on a certain part of the object.
4. Asymmetry: Change the shape of an object from symmetrical to asymmetrical.
5. Merging: Bring closer together (or merge) identical or similar objects, assemble
identical or similar parts to perform parallel operations.
6. Universality: Make a part or object perform multiple functions; eliminate the need
for other parts.
7. Nesting (Matryoshka): Place an object inside another; place the latter inside a third
object and so on.
8.Anti-weight – To compensate for the weight of an object, immerse it in a liquid to
'lift' the liquid.

12. Principle 7 (Nesting or Matryoshka)
Create 6 new Chip’s Ahoy! product ideas using the Matryoshka principle.
1. Brownie Batter Blast: A brownie flavored cookie with a smaller cookie inside, filled with a
chocolate chip center.
2. Double Chocolate Layers: A cookie with layers of different types of chocolate, dark, milk,
and white.
3. Confetti Cookie: A sugar cookie filled with a smaller cookie containing edible confetti
sprinkles.
4. S'mores Adventure: A chocolate chip cookie with a smaller graham cracker cookie inside,
filled with a marshmallow center.
5. Red Velvet Marvel: A red velvet cookie filled with a cream cheese cookie, which has a red
velvet crumb center.
6. Root Beer Float: A root beer flavored cookie with a smaller vanilla cookie inside, filled
with a root beer cream center.

13. Chips Ahoy! Cookies

14. Fantasy Techniques

15. 1. Prompt: Employ mermaids to clean the water systems. Idea: Implement natural water
filtration systems, like living green walls and wetlands.
2. Prompt: Power the office using a giant hamster wheel. Idea: Install a human-powered
generator that employees can take turns using to generate electricity, encouraging physical
activity and energy conservation.
3. Prompt: Use glow-in-the-dark plants for energy-efficient lighting. Idea: Explore the use of
genetically modified plants that emit natural, energy-efficient light, reducing the need for
traditional lighting fixtures and electricity consumption.
4. Prompt: Use fart-powered energy generators. Idea: Investigate the potential of harnessing
biogas from livestock or waste treatment facilities to generate renewable energy in a unique
and unconventional way.
5. Prompt: Design a solar-powered umbrella that charges devices while shielding from the sun.
Idea: Create an umbrella equipped with solar panels on top to harvest solar energy and
provide shade, featuring built-in charging ports for electronic devices.
6. Prompt: Use rubber ducks to create a floating solar panel system. Idea: Develop floating
solar panels shaped like rubber ducks that generate renewable energy while adding a playful
touch to water bodies.
Use the “Silly Idea” Technique to generate new sustainability ideas.

16. “Prompt Stacking” New Product Challenge
Create five, new plant-based, healthier, handheld,
baked, on-the-go, breakfast, snacks for kids to compete
with Pop Tarts, inspired by French cuisine!

17. Create five new plant-based, healthier, handheld, baked, on-the-go breakfast snacks
for kids to compete with Pop Tarts inspired by French cuisine.
1. Apple Cinnamon French Toast Pockets: Made with whole grain bread, these pockets are filled
with a delicious blend of apples and cinnamon, and a hint of plant-based vanilla custard to mimic
the flavors of French toast. The pockets can be shaped like mini baguettes to add a French touch.
2. Nutty Croissant Roll-Ups: Taking inspiration from the classic French croissant, these roll-ups are
made with flaky whole-grain pastry, filled with plant-based nut butter and a touch of fruit jam.
Rolled into a convenient handheld shape, they’re perfect for on-the-go breakfasts.
3. Berries & Cream Galette Pockets: Inspired by the French galette, these handheld pockets are
made with a whole grain crust and filled with mixed berries and a dollop of almond cream. The
pockets have a crimped edge similar to traditional galettes and are shaped like small crescents for
easy holding.
4. Choco-Hazelnut Brioche Bites: These are small, round, and fluffy brioche bites filled with a plant-
based chocolate and hazelnut spread. Made with whole grain flour and sweetened with natural
sugars, they're a nod to the classic French brioche.
5. Almond & Fruit Tartlets: Mini whole-grain tart shells filled with almond cream and topped with
fresh fruits. These tartlets are inspired by the traditional French fruit tarts and are made bite-sized
for kids.

18. Resources
TEDx Talk:
Creative Techniques to Solve Impossible Challenges. Bryan Mattimore
https://www.youtube.com/watch?v=7MGBXQMvscY
Articles:
1) Fresh Ways to Fish for Better Ideas (Fast Company)
https://www.fastcompany.com/3001450/fresh-ways-fish-better-ideas
3) Definitive Guide to Problem Solving
https://www.smartsheet.com/problem-solving-techniques
4) How to Think About Virtual Ideation Sessions (Ambition Magazine)
https://www.associationofmbas.com/how-to-think-about-virtual-ideation-sessions
5) On Fostering Creativity in the Workplace (Dartmouth Alumni Magazine)
https://dartmouthalumnimagazine.com/articles/bryan-mattimore-’76
6) To Promote a New Idea, Forget the PowerPoint, Try a Billboard (Fast Company)
https://www.fastcompany.com/3003484/promote-new-idea-forget-powerpoint-try-billboard
7) The Creative Secret Sting Uses to Write New Songs (Fast Company)
https://www.fastcompany.com/3003864/creative-secret-sting-uses-write-new-songs
8) Leveraging the "Pamplemousse Principle" in Creativity Training – InnovationManagement
9) 7 Ways to Get to Your Next Big Idea | Inc.com
10) The 60 Best Business Books of All Time (Covering All Topics) (fourminutebooks.com)
11) When Will You Stop Brainstorming—And Start Ideating? (forbes.com)
12) Enter The Ideation Strategist: Getting Started With Ideation Session Design And Facilitation (forbes.com)

19. The Growth Engine Co.
An Innovation Agency
bmattimore@growth-engine.com
www.growth-engine.com

20. The Growth Engine Co.
An Innovation Agency
bmattimore@growth-engine.com
www.growth-engine.com