Why Lean Startup changes everything
Fredi Schmidli
STARTUPFAIR Zürich, 17.09.2013
17.09.2013 1http://de.slideshare.net/pra...
Fredi Schmidli
• Entrepreneur
• Business Angel and Boardmember :
www.startangels.ch
• Community Builder:
- meetup.com/Lean...
Content
• Goals
• How? 2 ways
• Conventional way
• Lean startup way
• Examples
• Conclusions
Based on the Book: The lean s...
What? Goals
• Increase capital efficiency
• Increase survival rate
• 60% last 3 years, 35% last 10 years
(US: http://idee....
How? There are 2 ways
1. Conventional way or do the things right
• Assumption: machine, excellent plan and execution
• Foc...
Conventional way
• Culture: „Cowboy Mentality“ - „Paralysis by Analysis“
• Method: Planning more important than experiment...
Lean startup way
• Culture: Success can be engineered, learned, taught
• Pre-requisites: Transparency, trust and courage
•...
Feedback loop
8
Turn ideas in ......
Min. viable Prod. (MVP)
Innovation accounting
Pivot or persevere?
Entrepreneurial Mgt...
Examples
9
Interview MDs by pig
1. Test BP assumptions for TM app: price, cost of sales
MVP: Questionnaire &
live demos
70...
Examples
10
Picture of shoe online
2. Test business model for Zappos
1017.09.2013 http://de.slideshare.net/pragmaticsoluti...
Examples
11
MVP: Video
3. Test vision of service offering for Dropbox
1117.09.2013 http://de.slideshare.net/pragmaticsolut...
Conclusions
• Resource limitations can be an asset: CH
• Genchi Gembutsu, experiment and succeed or ... ?
• Be courageous ...
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Startupfair 2013: Why lean startup changes everything

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Fredi Schmidli, experienced entrepreneur, explains in this presentation, why conventional business plans are not needed and how lean startup changes the way to start your business.

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Startupfair 2013: Why lean startup changes everything

  1. 1. Why Lean Startup changes everything Fredi Schmidli STARTUPFAIR Zürich, 17.09.2013 17.09.2013 1http://de.slideshare.net/pragmaticsolutions
  2. 2. Fredi Schmidli • Entrepreneur • Business Angel and Boardmember : www.startangels.ch • Community Builder: - meetup.com/Lean-startup-Zurich/ - www.stoosnetwork-zurich.ch - Agile Breakfasts 17.09.2013 2http://de.slideshare.net/pragmaticsolutions
  3. 3. Content • Goals • How? 2 ways • Conventional way • Lean startup way • Examples • Conclusions Based on the Book: The lean startup, Eric Ries, 1st ed. 2011 317.09.2013 3http://de.slideshare.net/pragmaticsolutions
  4. 4. What? Goals • Increase capital efficiency • Increase survival rate • 60% last 3 years, 35% last 10 years (US: http://idee.vc/tag/uberleben-von-startups/) • 66% last 3 years, 50% last 5 years http://www.bfs.admin.ch/bfs/portal/de/index/themen/06/02/blank/key/02/ueberlebensraten.html • 56% losses in 3.5, 10% bring 80% return in 7 years (UK: Nesta-Studie 2009 mit BBAA and more than 1000 firms) • Fail early 417.09.2013 4http://de.slideshare.net/pragmaticsolutions
  5. 5. How? There are 2 ways 1. Conventional way or do the things right • Assumption: machine, excellent plan and execution • Focus: Perseverance myth • Example: most Startups 2. Lean startup way or do the right things • Assumption: Dynamic systems require self-organisation • Focus: Genchi Gembutsu • Example: Zappos, Dropbox 5517.09.2013 http://de.slideshare.net/pragmaticsolutions
  6. 6. Conventional way • Culture: „Cowboy Mentality“ - „Paralysis by Analysis“ • Method: Planning more important than experiments • Goal: best product possible • Characteristics - symptoms: • Which product can we build with this technology? • Long business plans with hockey stick figures • Need funds for sales & marketing boost • Long discussions about plans or features 66http://de.slideshare.net/pragmaticsolutions17.09.2013
  7. 7. Lean startup way • Culture: Success can be engineered, learned, taught • Pre-requisites: Transparency, trust and courage • Method: Short feedback loop • Goal: MVP asap and minimise cycle time • Characteristics • Can we build a sustainable business? • Business Model Canvas • Every product, marketing campaign, etc. is experiment 7717.09.2013 http://de.slideshare.net/pragmaticsolutions
  8. 8. Feedback loop 8 Turn ideas in ...... Min. viable Prod. (MVP) Innovation accounting Pivot or persevere? Entrepreneurial Mgt: Stupid! It‘s the boring stuff, ...... 817.09.2013 http://de.slideshare.net/pragmaticsolutions
  9. 9. Examples 9 Interview MDs by pig 1. Test BP assumptions for TM app: price, cost of sales MVP: Questionnaire & live demos 70 interviews & pattern Pivot to public health? 917.09.2013 http://de.slideshare.net/pragmaticsolutions
  10. 10. Examples 10 Picture of shoe online 2. Test business model for Zappos 1017.09.2013 http://de.slideshare.net/pragmaticsolutions
  11. 11. Examples 11 MVP: Video 3. Test vision of service offering for Dropbox 1117.09.2013 http://de.slideshare.net/pragmaticsolutions
  12. 12. Conclusions • Resource limitations can be an asset: CH • Genchi Gembutsu, experiment and succeed or ... ? • Be courageous and transparent • Can we build a sustainable business? • MVP and Business Modell Canvas change everything • Minimise TOTAL time through the loop • Your preferred example? 121217.09.2013 http://de.slideshare.net/pragmaticsolutions; fredi@pragmatic-solutions.ch

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