ai summit speaker

1. George Boretos
Founder of FutureUP
www.linkedin.com/in/georgeboretos
Predict the future | Optimize Pricing | Grow faster
Price Optimization & Strategic Forecasting powered by Predictive AI​
AI – the Big Picture

2. About FutureUP
Predict the future | Optimize Pricing | Grow faster
Price Optimization & Strategic Forecasting powered by Predictive AI​
✓ Optimizing pricing
✓ Forecasting sales & market trends
What
you get
✓ Proven AI predictive models through the years
✓ Identifying the commercial impact of inflation, economic
slowdowns, competition pricing, and other market conditions
Predictive AI
technology
✓ Boost revenue, profitability, other KPIs
✓ Strategic foresight
Business
impact

3. AI-the Big Picture
The current
status of the AI
market The benefits of
AI – real life
evidence
Humans vs AI
Future
directions of AI
My personal
predictions

4. ChatGPT is still setting the pace for the AI space
Oct 2022 Nov 2022 Dec 2022 Jan 2023 Feb 2023 Mar 2023 Apr 2023 May 2023 Jun 2023 Jul 2023 Aug 2023 Sep 2023 Oct 2023
Evolution of AI & ChatGPT Interest via Google Trends
AI ChatGPT
AI “flatlined” before
ChatGPT launch
ChatGPT is setting the pace for AI
Relatively limited interest for other AI tools
ChatGPT
launch

5. Types of AI by capability
Narrow AI
Specialized in scope.Lacks reasoning.
General AI
Close to human intelligence in terms
of learning and thinking.
Super AI
Surpasses human intelligence.
How intelligent is ChatGPT?
Q: In which category does ChatGPT belong?

6. Types of AI by capability
Large language models
(ChatGPT, BARD), Gen AI
Chatbots
(banks, support)
Voice recognition
(Alexa, Siri)
Statistical forecasting
(SAS, SPSS)
Everything in the AI space is still Narrow AI
Narrow AI
Specialized in scope.Lacks reasoning.
General AI
Close to human intelligence in terms
of learning and thinking.
Super AI
Surpasses human intelligence.

7. Types of AI by capability
Is ChatGPT and Gen AI capturing most of the investments in AI?
Q: From the many forms of AI, which one do you think captures the
biggest part of equity investments? Is it Generative AI?
% Equity Investments*
Generative AI: 4%
Applied AI: 93%
-Predictive AI
-Computer Vision
-Process automation
Industrializing ML: 3%
Applied/Predictive AI captures more
traction compared to Gen AI
*Source: McKinsey Tech Trends, July 2023

8. With ChatGPT advanced AI hit the mainstream market
16%
34% 34%
16%
Technology enthusiasts &Visionaries Early majority Late majority Laggards
Before ChatGPT
The Early market
After ChatGPT
The Mainstream market
The AI Technology Adoption Cycle

9. The benefit of using AI:
Success story 1: Generative AI
*Source: Dell'Acqua, Fabrizio and McFowland, Edward and Mollick, Ethan R. and Lifshitz-Assaf, Hila and Kellogg, Katherine and Rajendran, Saran and Krayer, Lisa and Candelon, François and
Lakhani, Karim R., Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality (September 15, 2023).
Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 24-013, Available at SSRN: https://ssrn.com/abstract=4573321 or http://dx.doi.org/10.2139/ssrn.4573321
A recent Harvard Business School study* indicated that using Gen AI (GPT-4) can
improve quality/performance of business consultants by 43%
43% performance
increase
Consultants’ performance
with GPT-4
Consultants’ performance
without AI

10. The benefit of using AI
Success story 2: Predictive AI - Price Optimization
Using Predictive AI to move from “flat” prices to Optimized/Differentiated Prices for
Mobile Apps across countries boosting revenue by 1.7x and conversion rate by 3x*
*Source: https://www.futureup.io/post/mobile-apps-optimum-pricing-across-countries-using-ai

11. The benefit of using AI
Success story 3: Predictive AI – Strategic Forecasting
*Source: https://www.futureup.io/post/predicting-the-growth-of-the-global-market-using-ai
Using Predictive AI to forecast the Global economy for more 15+ years with great
accuracy (2.4% error) despite the shock of the Great Recession and the Pandemic*

12. The benefit of using AI
Success story 4: Predictive AI – New product launch
Joint FutureUP & Neurensics project: Predictive AI & Neuroscience to optimize
prices and identify best-fit target countries for a new product launch*
*Source: https://www.futureup.io/post/combining-predictive-ai-with-neuroscience-to-identify-the-best-price-across-countries
Optimum Price per
country and year for
the new product

13. So, if AI is so successful, are we going to be replaced?

14. Human in the loop (or don’t leave AI unattended)
✓ Use Humans for direction, creativity, and high-level monitoring
✓ Use AI for complex processing, automation, detailed monitoring
“It is by logic that we prove, but by intuition that we discover” - Henry Poincare
Combine competencies, knowledge, and services and get the best of both worlds

15. The future of AI and key challenges
Smart content Autonomous cars
Better predictions
The future of AI

16. The future of AI and key challenges
Advanced human-computer
interaction
Domain-intelligent
and explainable AI
Robotics
The future of AI

17. The future of AI and key challenges
My personal predictions for AI
My Predictions >>> Generative AI will
become the norm. Not
using will be like not
knowing how to read.
AI Agents will appear.
They will automate
multiple processes.
Data and content will be
more than ever. But it
will be of uncertain
quality, possibly
incomplete, or even fake.
The true risk of AI will be
to ignore the opportunity
and not follow the wave
of change.
New jobs. Previously
unheard professions will
appear as Prompt
engineering did, like AI
forensics or AI therapists

18. The future of AI and key challenges
✓AI is here to stay and an opportunity despite
some risks.
✓And it's going to change your world regardless
of if you are into technology or not.
✓So, don’t be afraid or intimidated, but
embrace and leverage it!
Embrace the AI opportunity

19. Thank you!
Predict the future | Optimize Pricing | Grow faster
Price Optimization & Strategic Forecasting powered by Predictive AI​
Scan the QR code
to get in touch
www.linkedin.com/in/georgeboretos
www.futureup.io
www.linkedin.com/company/futureupio
George Boretos
Founder of FutureUP

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