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1 of 20
How can Cunard attract a younger generation
of customers?
The week was interesting,
full of activities and useful
for the future. I am full of
positive memories and
learnings! It is sad that it
ended.
Everything was
great! I had a
spectacular
experience and all
personnel involved
were kind open-
minded and very
helpful.
Attending this
event will be a
great addition to
my CV.
• Belgium - (UC Leuven-Limburg) – Logo Design
• Belgium -(EPHEC) - Green package design for a
leading Belgian retailer
• Denmark - Sustainable Business Plan
• France - Digital revolution for ERDF (energy
supplies)
• Finland - Waste Management
• Latvia - Marketing plan for a corporate event
• Germany - Tourism Marketing of Nuremberg
• Austria - Marketing Research for Higher
Education
International
Strategy
Employability Deep Learning
Experience
Why is Southampton Solent University a partner of
the ?
Team Work
Presentation Skills
Communication skills
Innovation
International mind-set
Lessons to be Learnt
Difficult to recruit Southampton
Solent University student’s who were
native English speakers.
Lessons to be
learnt
Difficult to
advertise this
opportunity to
lecturers.
Lesley Strachan
T: 023 8201 3542/ 07795507613
E: lesley.strachan@solent.ac.uk
Rozenn Ghorbanian
T: 023 8201 3454
E: rozenn.ghorbanian@solent.ac.uk
Sara Briscoe
T: 023 8201 3511
E: sara.briscoe@solent.ac.uk
Avril Coates
T: 023 8201 6872
E: avril.coates@solent.ac.uk

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2.7 The International business and marketing week 2016

  • 1.
  • 2.
  • 3.
  • 4. How can Cunard attract a younger generation of customers?
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. The week was interesting, full of activities and useful for the future. I am full of positive memories and learnings! It is sad that it ended. Everything was great! I had a spectacular experience and all personnel involved were kind open- minded and very helpful. Attending this event will be a great addition to my CV.
  • 13.
  • 14.
  • 15. • Belgium - (UC Leuven-Limburg) – Logo Design • Belgium -(EPHEC) - Green package design for a leading Belgian retailer • Denmark - Sustainable Business Plan • France - Digital revolution for ERDF (energy supplies) • Finland - Waste Management • Latvia - Marketing plan for a corporate event • Germany - Tourism Marketing of Nuremberg • Austria - Marketing Research for Higher Education
  • 16. International Strategy Employability Deep Learning Experience Why is Southampton Solent University a partner of the ?
  • 17. Team Work Presentation Skills Communication skills Innovation International mind-set
  • 18. Lessons to be Learnt Difficult to recruit Southampton Solent University student’s who were native English speakers. Lessons to be learnt Difficult to advertise this opportunity to lecturers.
  • 19.
  • 20. Lesley Strachan T: 023 8201 3542/ 07795507613 E: lesley.strachan@solent.ac.uk Rozenn Ghorbanian T: 023 8201 3454 E: rozenn.ghorbanian@solent.ac.uk Sara Briscoe T: 023 8201 3511 E: sara.briscoe@solent.ac.uk Avril Coates T: 023 8201 6872 E: avril.coates@solent.ac.uk

Editor's Notes

  1. Lesley
  2. Lesley International Business and Marketing Week is in keeping with the framework HEA internationalisation which aims to inspire and assist in the process of internationalising HE. In short assisting in the perpetration of 21st century graduates to live in and contribute responsibly to a globally interconnected society. International Business and Marketing Week encompass the frame works vision to promote a high quality, equitable and global learning experience for all students studying UK, irrespective of their geographical location or background. Promoting intercultural engagement- underpinned by empathy, sociability and sensitivity to all forms of diversity. Enabling a global learning experience - informed by international interactions and/or perspectives, outward, inward and virtual mobility, cultural immersion and language acquisition. Facilitating a global academic community - driven by international knowledge generation, exchange, networking, partnerships and collaboration.
  3. Avril
  4. Lesley
  5. Rozenn
  6. Rozenn
  7. Lesley
  8. Avril
  9. Avril
  10. Avril
  11. Rozenn
  12. Rozenn
  13. Rozenn Spain - Developing a strategic marketing plan for a winery Netherlands - Experience Marketing - Heineken
  14. Rozenn
  15. Lesley
  16. Lesley
  17. Lesley
  18. Rozenn
  19. Rozenn
  20. Rozenn, Lesley and Avril Please get in touch if you have any suggestion on how we can improve this event or would like more information on how your students can get involved.