1. The Customers’ Revenge
Sofie Andries Femke Coppens
Bettina Dicky Lobé Renée Van Geyt

3. ATIDA MOTOR COMPANY
CEO
Paul
Turm
VP of Customer Jim
Service McIntire
Head of Customer Lisa
Communications
Ross
Marieke
Head of PR
Kuesters

4. • Bettina = Host
• Sofie = Jim McIntire
• Femke = Jessica Long
• Renée = Tom Zacharelli

5. ‘SPECIAL’ WORDS
• Catch 22 = An impossible situation, vicious circle.
• Lemon law = It is a US law, that protects customers from
buying a bad car. It’s mentioned that the dealer has to
repair it for free.
• Red Carpet Program = A program which contains the
services and gifts a company does for its customers to
reward them for their loyalty.
• To sic Michael Moore = Attack somebody with the help of
the moviemaker that shows what goes wrong in society.

6. TALKSHOW
JIM McINTIRE

9. HOME

10. DETROIT CHASER CLUB’S SHOW

11. OFFICE

13. TALKSHOW
JIM McINTIRE JESSICA LONG

15. TALKSHOW
JIM McINTIRE TOM ZACHARELLI

18. CALLCENTRE

19. What should Atida Motors do when
unhappy customers threaten to take their
case to YouTube (or other social media)?

20. OUR SOLUTIONS

21. 1. Don’t ignore and hope they’ll go away.
2. Deal with angry customers at the same
platform.
3. Answer them as rapidly and transparently
as possible.

22. 1. Don’t ignore and hope they’ll go away.

24. 2. Deal with angry customers at the same
platform.

25. 3. Answer them as rapidly and transparently
as possible.

26. ANY QUESTIONS ?

27. THANK YOU FOR YOUR
ATTENTION !