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  1. 1. Mjedi.com Awarded $25K from CTIA as a Top Innovative Mobile Startup Mjedi Mobile Social Commerce2550 3rd Avenue Chander ChawlaSuite 610 Founder and Chief ServantSeattle, WA 98121 Chander.chawla@mjedi.comMjedi.com +1-425-443-6626
  2. 2. Who? Mjedi Founder has Strong Innovation Adoption Background• 12 years in Wireless Industry• BSEE + MBA• Highlights – Grew T-Mobile WiFi business 4000% – Managed a $600M P&L to add $150M in EBITDA – Accelerated the Adoption of 3G in the US• Blog: cdoq.blogspot.com• Lecture at MIT on Adoption of Innovations: http://cdoq. blogspot.com/2009/03/next-billion-netwok.html Proprietary and Confidential 2
  3. 3. What? Retail is Living in the Past• If You Spend Half Hour in a Store and Walk Out without a Purchase, the Retailer has No Clue What You Did In the Store• Retailers Are Trying to Figure Out How to Use Social Media and Mobility• Fashion Retail Has Inventory Problem• Customers Have No “Pull” In Retail Proprietary and Confidential 3
  4. 4. What? Mjedi Enables Customers to Capture Items they like, in Real-Time 12500274135 0•UPC (Universal Product Code) is the number below the barcode which is aunique identifier for the product•A woman, Tina, goes shopping and likes a product. She types the productUPC as an SMS/text message and sends it to Mjedi •The product will show up on Tina’s Facebook Status update with pictures and details provided by the retailer (including Retailer’s brand) •Tina’s friends can comment on the product and provide feedback 4 Proprietary and Confidential
  5. 5. What? Mjedi Encourages Repeated Store Visits and Purchases•When the dress goes on SALE, Mjedi will send and an SMS to Tina suggestingher to go to the store•Tina may go to the store, buy the dress and may send more text messagesabout the items she likes at the store•Alternatively, if the dress is nearly Sold Out, Mjedi will alert Tina that sheshould hurry to the store or risk missing out on the item 5 Proprietary and Confidential
  6. 6. What? Mjedi Enables Sharing and Mobile Notification• Customers Capture Interest at • Mobile Notification from the Retail Store to Share with Retailers to get Customers Friends back in the Store •Product Picture & Details •Change in the Product shows up as Facebook Price Status Update •Change in the Product •Friends can “Like” and Inventory Comment •Personalized Offers Proprietary and Confidential 6
  7. 7. Why? Retailers Will Get Real-Time Shopper Feedback Retailer Benefits: •Increased Revenue Mjedi •Decreased Costs •Loyal Customers•Retailers Learn about Popularity and Pricing of Products Immediately•Retailers Reduce Inventory Management costs•Retailers Increase Brand Exposure 150x•Retailers Reduce Marketing costs•Mjedi enables Retailers to Increase Brand Loyalty with better CustomerEngagement with “pull” Marketing i.e. give customers what they want•Retailers would be able to develop personalized offers for Customers Proprietary and Confidential 7
  8. 8. Interconnectedness Mjedi Created a Mobile Social Commerce Platform + +Mobile Social Commerce•Tina goes to Facebook and sees all the items (with all details includingpictures) she has texted about. All of Tina’s friends would be able to see Tina’s and each other’s products and subscribe to Mjedi service•Friends can click and drag items to their lists from each other•Friends would be able to comment on items on each other’s list creatinguser-generated product reviews (like on amazon.com) Proprietary and Confidential 8
  9. 9. Why Now? Mjedi is SMS-based and is focused on Physical Retail• 88% of $229B in Apparel Sales is • SMS covers 100% of phones and Spent in Physical Retail (Offline) Smartphones apps cover only 15%• There is No Feedback loop in • Application Development has Offline Retail i.e. Retailers don’t been focused on Smartphones know why someone left the store • 1 Trillion Text Messages sent in without a Purchase the US in 2008• Most Retail Innovation has been • Businesses still trying to figure out focused Online how to use twitter/Facebook 12% 15% 88% 85% Offline Online Feature Smart Sales Sales Proprietary and Confidential Phones Phones 9See last slide for data sources
  10. 10. What else? Mjedi is Leveraging Changing Consumer Behavior• 66% of the teenagers use text messaging (sms) to a friend while shopping• Online/mail-order Apparel retailers see return rates of 50-60% where as physical store sales see return rates of 5%• Email is being Replaced by Social Networking and Texting• 100% of 117 women interviewed loved the idea• Informal Retailer Feedback is mixed• Retail Sales Representatives Love the Idea• Mjedi will not affect the behavior of the sub-segment which does not buy products on SALE Proprietary and Confidential 10See last slide for data sources
  11. 11. Mjedi is Engaged in a Field Trial• Mjedi Service has two Pending Patents• Mjedi Service is Live and Working• High Interest from Customers on the Service• To Schedule a demo, please contact Chander Chawla at 425-443-6626 Proprietary and Confidential 11
  12. 12. Mjedi Evolution• Multiple Entry Methods• Smartphone Apps including Barcode Reader• Enable “Put on Hold” Service when customer gets a message re SALE• Reverse Offer i.e. “Buy Now”• Monetization based on Location Proprietary and Confidential 12
  13. 13. How?Mjedi will Collaborate with Retailers on the Business Model• A: Pay per Sale • B: Pay per Feedback – Retailers would ONLY – Retailers would Pay per Pay commission for item SMS sent by Customers sales enabled by Mjedi – “Frequent Flyer” plan• C: Licensing – Retailers would pay a A or B or C Monthly Fee for Mjedi Services Or Hybrid Proprietary and Confidential 13
  14. 14. Sources for Data• Harvard case study "Zara: IT for Fashion“• Harvard case study "Retail Shopping in 2007“• Harvard case study "Gap Inc."• Harvard case study "Retail Shopping in 2007: The Net versus the Mall“• Harvard case study "Facebook“• CTIA.org• NRF.com• Interviews and Surveys conducted by Chander Chawla Proprietary and Confidential 14