1. SANJAY.B.BHAT
B.Sc.,MBA(MKTG)
E-404, Janki Apartments,
Opp. Fine Avenue, Kolar Road,
Bhopal, M.P.
Phone No: 7774006756
E-mail:
s_bhatt2007@rediffmail.com
OBJECTIVE
“To use my experience and skills to be an efficient Sales Manager”
WORKING EXPERIENCE
About fifteen Years in Channel Sales in Fmcg and OTC Sales.
DETAILS OF EXPERIENCE
.*Presently Working for Ranbaxy Laboratories Ltd as Area Sales Manager in Global Consumer
Health care division based out of Bhopal Looking after M.P. I do also have additional
responsibility of ROM & Goa.
Snapshot:
Supervising the sales and distribution Operation for Revital, Revital women, Chericof, Volini in
M.P.
 Previously supervised Sales operation in the Rest of Maharashtra & Goa from Feb 2013
till April 2015.
.
 Looked after Vidharba, Marathwada and CG since Sep’14t till March” 15.

2. Key Responsibilities:
. Supervising the whole sales operation.
.Implementation of AVR.
Sales planning and forecasting.
.Budget planning and analysis.
.Manpower budgeting.
. Implementation & Execution of company’s strategies and plans.
. Increasing the length and breadth of distribution (N.D & PDO).
. Retail Operation.
 New Product launch. Recently launched successfully Volini Balm in whole
Maharashtra except Mumbai.
 Increased throughput of Volini gel and length of Volini Spray through visibility
drives and Sku focus.
 Spray sales grew most in ROM 1 across towns through small initiates like retail
management and billing efficiency to all DB’s.
.Team Handling.
. Selection, Training and development of ASEs/ISr’s to get maximum output from them.
. Selection, development and supervision of distributors and wholesalers in the given area.
. Know the business potential, profile of the towns covered.
. Make sure that products leave on time, have adequate stocks across and range and calls are
made in structured manner to achieve productivity and efficiency.
. To achieve brand wise/town wise distributor targets.
.Conducting Consumer activation programmers like wet sampling, sampling, taste campaigns
and participation in fairs and trade fairs.
.Supervising the merchandising and in shop activities.
Designing & driving the business initiative to meet short & long term goals.

3. Role
*Meeting the target customers, making ASE/ISR/RSRs work for effective promotion of sales
strategies.
*To achieve The Sales Target of Primary and Secondary in particular.
*Appointing good and financially sound parties for distribution- ship.
*Keep track on filed force reporting and analyzing the off-take trackers from key outlets.
*Devising & initiating local strategies as per market needs to keep competition of performance
among team members going on and tracking the same on day to day basis.
Prier experiences:
*worked as SR.ASE for Ranbaxy consumers in J & k for 4 years and then Allahabad for 2 years.
*Worked for Dumex India ltd as Sales Officer from 9th
Feb. 2005 till 1st
June 2007 at J & K a Fmcg
concern marketing Protinex and Farex brand through retail operation..
*Worked for Wockhardt ltd as Territory Manager from Jan 2000 to July 2002 in J & K as whole
in channel sales.
*Worked for Baxter (India) Pvt .ltd as territory Manager in J&K as HQ from July 2002 till Feb 2005 in channel
sales.
*Worked for Dumex India ltd as Sales Officer from 9th
Feb. 2005 till 1st
June 2007 at J & K.
EDUCATIONAL & PROFESSIONAL QUALIFICATION
*B.Sc.from Kashmir University
*M.B.A (MKTG) from Amravati University.
PROFESSIONAL TRANNING
*Study of consumer behavior under the project demand exploration in Gujarat Co-0perative
Milk Marketing Federation Ltd.”Amul Saggar” (for 2.5 months) as summer training in Delhi &
Jammu.
COMPUTER KNOWLEDGE:

4. 1 Working knowledge of computers and Internet.
PERSONAL DETAILS:
Father’s name: Sh.Bushan Lal Bhat
Date of Birth: 15-04-74
Sex : Male
Marital status : Married
LANGUAGES KNOWN:
Spoken : English, Hindi & Kashmir
Written : English, Hindi & Urdu
DATED: _____12-06-15________
Place: __________Bhopal__________
Location: AS per vacancy
Salary:
Expected:
Sanjay.B.Bhat