#SocialStories Liselore Ammerlaan, Lead Social Business bij IBM Global Business Services op 1 oktober tijdens #CHANGE van social media naar Social Business
9. # Smart companies manage experience and “ touchpoints “
Demand Generation
Have a
question ?
Do your
personal online
assessment…
Ask your
personal coach
here…
benchmark your
business
against industry
peers…
10. # Time to create a smarter - digital - workforce
17. Social Executives Are Trusted More
Likelihood of trusting
CEO & leadership who openly
communicate on Social*
Much more
likely (31%)
More likely
(51%)
No
difference
(16%)
Less
likely
(2%)
* 2012 CEO, Social Media & Leadership Survey, BRANDfog, March 2012, p11
# Create trust from the top – leaders show the way