#CHANGE From Business to Social Business Liselore Ammerlaan IBM

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#SocialStories Liselore Ammerlaan, Lead Social Business bij IBM Global Business Services op 1 oktober tijdens #CHANGE van social media naar Social Business

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#CHANGE From Business to Social Business Liselore Ammerlaan IBM

  1. 1. #CHANGE Van social media naar social business. #socialstories Liselore Ammerlaan - IBM
  2. 2. # From Business to Social Business Liselore Ammerlaan Strategy Consultant IBM Social Business Practice October 1st 2013
  3. 3. # Quotes and thoughts / Lou Gersner on internal branding
  4. 4. # Disruptive change
  5. 5. Z` # fastforwarding to 2013
  6. 6. # Social Business Scope in and outside the company # Delight customer incl. online # create smarter, engaged workforces Accelerate innovation
  7. 7. # Both worlds are being forced together
  8. 8. # Customers want process transparancy
  9. 9. # Smart companies manage experience and “ touchpoints “ Demand Generation Have a question ? Do your personal online assessment… Ask your personal coach here… benchmark your business against industry peers…
  10. 10. # Time to create a smarter - digital - workforce
  11. 11. # But be ready to encounter roadblocks
  12. 12. # Not all roads lead to Rome
  13. 13. # A jump into the unknown
  14. 14. # Preparation is essential GIVE ME SIX HOURS TO CHOP DOWN A TREE AND I’LL SPEND THE FIRST FOUR SHARPENING THE AXE - ABRAHAM LINCOLN
  15. 15. # inspire - create a purpose What are the dreams of your employees with regards to your company ?
  16. 16. # Social is also about exploring
  17. 17. Social Executives Are Trusted More Likelihood of trusting CEO & leadership who openly communicate on Social* Much more likely (31%) More likely (51%) No difference (16%) Less likely (2%) * 2012 CEO, Social Media & Leadership Survey, BRANDfog, March 2012, p11 # Create trust from the top – leaders show the way
  18. 18. # Evangalizing is key
  19. 19. Communities Aligned to Innovation Initiatives # Social Network Analysis Metrix shows cross connections
  20. 20. # Infuse social into your processes – (mobile) applications
  21. 21. # The journey starts here

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