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Aya Zook - How Bing is Socializing Search

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Aya Zook - How Bing is Socializing Search

  1. 1. How Bing is Socializing SearchAya ZookSenior Product Manager, Microsoft
  2. 2. Powered by Bing Explicit Share: 26.8%Sources: 1. comScore Explicit Core May ‘09 – Jul ‘11; 2. comScore Explicit Core May ’09 – Jul ’11; 3. Bing Marketing Analytics; 4. America’s Hottest Brands in 2009 Ad AgeMagazine
  3. 3. »»»»»»»»»»
  4. 4. 2.5x more often than local cityguides, 4x more often than onlinesites/reviews, and10x often morethan social media check-in sites.
  5. 5. FocusKey BenefitBing ReleaseFocus
  6. 6. Users’ Users’Attributes Actions Retweets Friends Replies Followers Others that share the same link Follows Likes
  7. 7. 100% 94% 90% 80% 78%% of Tweets that include links 70% 60% 57% 50% % including link 45% 40% Linear (% including link) 30% 25% 20% 10% 4% 0% 0 1 2 3 4 5 * Source: Editorial judgments Score Quality
  8. 8. Naturally connected community Spam marketing campaign Spammy communities are highly visible – don’t be part of one!
  9. 9. Things you already do New things to consider Make it easy to Like andQuality Interesting & useful content Share content. Include links in Tweets and UpdatesTrust Trustworthy sites linking to Trust-worthy people sharing your site; anchor text your links or tweets; avoiding spammy clumpsPopularity # of high quality links # of people Retweeting or Liking what you said/shared in the last minute, hour, day, weekTimeliness Update your site, blogs Be prepared to turn on a dime, and for the flash mob
  10. 10. Email: ayaz@microsoft.com
  11. 11. http://www.bing.com/businessportalhttp://www.discoverbing.comhttp://www.bing.com/toolbox/home/ http://www.facebook.com/Bing

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