1. How Bing is Socializing Search
Aya Zook
Senior Product Manager, Microsoft

2. Powered by Bing
Explicit Share:
26.8%
Sources: 1. comScore Explicit Core May ‘09 – Jul ‘11; 2. comScore Explicit Core May ’09 – Jul ’11; 3. Bing Marketing Analytics; 4. America’s Hottest Brands in 2009 Ad Age
Magazine

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8. 2.5x more often than local city
guides, 4x more often than online
sites/reviews, and10x often more
than social media check-in sites.

9. Focus
Key Benefit
Bing Release
Focus

21. Users’ Users’
Attributes Actions
Retweets
Friends
Replies
Followers
Others that share the
same link
Follows
Likes

22. 100%
94%
90%
80%
78%
% of Tweets that include links
70%
60%
57%
50%
% including link
45%
40% Linear (% including link)
30%
25%
20%
10%
4%
0%
0 1 2 3 4 5
* Source: Editorial judgments Score
Quality

23. Naturally connected community Spam marketing campaign
Spammy communities are highly visible – don’t be part of one!

25. Things you already do New things to consider
Make it easy to Like and
Quality Interesting & useful content
Share content. Include links
in Tweets and Updates
Trust Trustworthy sites linking to Trust-worthy people sharing
your site; anchor text your links or tweets; avoiding
spammy clumps
Popularity # of high quality links # of people Retweeting or
Liking what you said/shared
in the last minute, hour, day,
week
Timeliness Update your site, blogs Be prepared to turn on a
dime, and for the flash mob

26. Email: ayaz@microsoft.com

27. http://www.bing.com/businessportal
http://www.discoverbing.com
http://www.bing.com/toolbox/home/
http://www.facebook.com/Bing