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Social and mobile uproar


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The trends in the UK around social media and mobility are outlined in this presentation. How are companies using it and how does this match what consumers expect and want?

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Social and mobile uproar

  1. 1. The Social Web and Mobile Uproar October 2011
  2. 2. The Purpose of Marketing“The sole purpose of marketing is to sellmore stuff to more people, more often formore money, more efficiently. There is noother reason to do it." Sergio Zyman Former CMO, Coca Cola 2
  3. 3. Online SpectrumDigital Properties Advertising• Websites Owned Paid • Banners• Customer Care Media Media • Display Ads• Portals • Endorsements• Mobile solutions Partnerships Social Earned • Influencers Media Media • Branded Entertainment • Affiliates 3
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  5. 5. What social channels are you using?60 52.46 % of organisations50 47.54 40.98 42.62403020 14.7510 6.560 Forums LinkedIn Facebook Twitter Location Blogs Groups Pages Account based Source: EPiServer, The rise of the community manager, June 2011 5
  6. 6. What benefits do you hope to get fromsocial media?50 % of organisations 42.62 44.2640 36.0730 26.232010 0 Retain customers & As an avenue to A means to engage As a customer Increase loyalty persue customer current and service channel research potential customers Source: EPiServer, The rise of the community manager, June 2011 6
  7. 7. What benefits do you get from social media?50 42.62 % of organisations40 34.3430 27.87 21.31 19.6720 16.39 11.3810 4.920 Increased Increased Increased More internal Increased Lowered Found None of the customer customer sales turnover interest traffic to your customer opportunities above loyalty engagement website complaints to improve services Source: EPiServer, The rise of the community manager, June 2011 7
  8. 8. Surprise! People want to buy from people» Engage in a personal dialogue with each of your (potential) customers – when, where and how they want to» On-going-dialogue = long relationship = $$$» Measure to make sure you are doing it right 8
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  11. 11. Rapid increase in access from a mobile device 75%% traffic from mobile units 60% Pandora 55% 50% Twitter 33% Facebook 25% 5% 1% % 2008 2009 2010 2011 Source: Pandora S1, Twitter, Facebook. (Mary Meeker, KPCB
  12. 12. By 2013, more people will use their mobile phones than PCs to get online.”Source: Gartner, 2010.
  13. 13. One week without your mobileSource: Telnav, 2011
  14. 14. Are you choosing to acess mobile sites?What features are important on a mobilesite?How mobile apps are becoming acceptedforms of mobile engagement
  15. 15. Rapid increase in access from a mobile device70 59 % of respondents60 5150 39 4140 3030 25 21 2120 18100 Ive been I expect to I currently I currently Ive used I regularly I mainly I increasingly I have a spending spend more own a own a tablet mobile apps check my browse the browse the mobile more time time smartphone device more in the personal e- web on a web on a phone for browsing browsing last year mail mobile mobile datatraffic
  16. 16. 33 % has made a ”mobile purchase”Content in the mobile channel 49 % find mobile sites slow 32 % find them hard to navigate 19% find it hard to access the content they need 25% will go to competitors mobile site if they don’t like yours
  17. 17. Only 20% of marketers said their companyhad a mobile-optimised website in place18% had a mobile appONLY 10% plan to launch a new mobile appin the next 12 months76 % have a mobile strategy in place26 % plan to launch a new mobile optimisedsite in the next 12 months 17
  18. 18. Create, Edit your content as usual 18
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  20. 20. What about me? Hybrid apps: Web App goes nativeAnother mobile unit? Another unit? 20
  21. 21. Thank you!Maria WasingVP of European Marketing & Sales Operationsmaria.wasing@episerver.comTwitter: mariawasingLinkedIn: 21