Apple fans wait in long lines to purchase newly launched products. The document then discusses Apple's brand, products including Mac, iPad, iPhone, Watch, and TV. It analyzes Apple's strengths like strong brand image and focus on R&D, and weaknesses such as slight overpricing. Opportunities for Apple include developing markets and smartphones. Threats include intense competition. The document also examines secrets to Apple's innovation, the role of iPod in its success, adoption process for new products, and market research topics like cloning competitors.

3. APPLE LOVERS WAITING IN LINES
TO BUY THE NEWLY LAUNCHED
PRODUCT.

4. What does
APPLE
STAND
FOR?

5. Channeling

6. Apple Products:
Mac
iPad
iPhone
Watch
TV
Music

7. Apple’s SWOT Analysis
Strengths
Strong brand image
Classic advertising
Focus on research & development
Good Customer service
Weaknesses
Product recalls
Patent infringement
Slight overpricing of products
Kodak 2012 case
Opportunities
Developing nations like China and
India
Smartphones
New retail stores
Threats
Intense competition among
competitors
Decline in Mac’s sales
Dependence on specific suppliers
Labor, health & safety

8. What are
the
SECRETS
for
Apple’s
Innovation?

10. Importance of iPod in Apple’s current
success

11. Apple is innovative
because…
 Every product Apple launches is
successful
 Organic Growth
 The products are classy
 Attribute Listing

12. Stages in
ADOPTION
Process for
A
New Product

13. 1. Awareness

14. 2. Interest 3. Trial
4. Adapting to
features
5. Adaptation in
Customers

15. Market
Research

16. 1. Cloning

17. 2. Music Competitors

18. 3. Touch Free
Experience

19. Summary
 About Apple Inc.
 Apple’s key to Success
 Apple Products
 Apple’s SWOT Analysis
 Secrets for Apple’s Innovation
 iPod’s role in Success
 Adoption Process
 Market Research

20. Sneharth Bhajani
SVNIT Surat
Prof. Sameer Mathur
IIM Lucknow
This presentation has been made by Sneharth Bhajani, SVNIT Surat during a
Marketing Management Internship under Prof. Sameer Mathur, IIM Lucknow.