1) A survey was conducted of 40 students at Limkokwing University to determine customer satisfaction levels with Apple, Samsung, and Oppo mobile phone brands. The majority of respondents were male (62%) between the ages of 18-23.
2) Based on the survey results, Samsung had the highest customer satisfaction ratings in 2015, while Apple saw improved satisfaction ratings in 2017. Respondents also generally agreed that Apple has better camera quality while Samsung has longer battery life.
3) Price was an important factor for most respondents. Oppo was viewed as the cheapest option, while Apple phones were seen as expensive or too expensive. Most felt Samsung phones offered good value.
4) Warranty and policy comparisons showed
2. Place : Limkokwing university
Questionnaires : 40
Male : 25
Female: 15
Areas of survey:
Product quality
Price
Warranty and policy
Questions: 15
Opened and ended question: 1
Apple : 21
Samsung : 11
Oppo : 8
4. Agenda
1
Objective&
purpose :
Find out which of
the following
mobile deserve to
be the best
mobile.
figure out people
opinions to get
feedback of their
ideas and
experience
2
Respondent:
student of
Limkokwing who
have been chosen
randomly to fill
the survey and we
much appreciate
their time
3
Analysis:
Separation of a
whole into its
component
Process of project
5. Group Age Gender
Clearfy Group Age of
respondent
the majority of the
student age Group
Were the first two classes
Class Group Age
18-23 23
24-28 15
29-33 2
Male
62%
Female
38%
Male Female
7. In a national survey of customer satisfaction,
Samsung smartphones largely beat out most
iPhone models. On a scale of 0 to 100,
Samsung had the top-rated phone with the
Galaxy Note 4, and three of its devices landed
in the top five. Apple's iPhone 6 Plus and
iPhone 6 tied for No. 2 with the Samsung
Galaxy Note 3 and Galaxy S5, according to the
American Customer Satisfaction Index (ACSI).
According to ERIK SHERMAN,12th September 2015
8. 2015 2017
As shown in both tables the changed of customers satisfaction
In 2015 Samsung was the top ranking but in 2017 Apple made customers more
Satisfied
10. As the experience of users who filled up the
survey we can realize that most of them
agreed that Apple has better quality than
Samsung to capture pictures
11. The importance of price for users
By asking variety of respondents
Determine the importance of price
which Identify the most expensive brand in smartphone industry
Each company keep on promoting and giving discounts to customers
which make the competitions very close between the companies.
We should mention that some customers are looking for a good quality
ignoring the costing and others are looking for the price before even to
take a look for the quality so its all depend on the customers situations
Price
12. Price rate
4
12
5
00
6
5
00 0
3
5
TOO EXPENSIVE EXPENSIVE GOOD CHEAP
Apple Samsung
RM 900 cheap
RM 1500 good
RM 2500 expensive
RM 3200 too expensive
almost all of students agreed that Oppo is (cheap) .
They also agreed that Samsung worthy to be purchase (Good).
Others who mark that they were used Apple (I-PHONE) answered that their current mobile is
(expensive and too expensive) to be purchased.
13. Each mobile company has its own terms of warranty policy :
Apple : Limited Warranty for iPhone is one year. Warranty service
for eligible repairs is available at no charge for twelve
months from the date of original retail purchase.
Samsung : one year warranty or Samsung Smart Care
Protection Plan Service for the Liquid damage to Samsung Galaxy
smartphone isn't covered by the Samsung one year warranty.
Oppo : Within 12 months from the purchasing date, if any
performance fault listed in the "Performance Failure Table"
occurs on your device, consumer can claim for maintenance.
The accessories such as charger, data cable, headset and
battery (including internal battery) have a 6-month warranty.
Warranty and Policy :
Handset Accessories Battery
Apple 12 months 12 months 24 months
Samsung 24 months 12 months 6 months
oppo 6 months 6 months 6 months
14. 3
3
15
0
0
3
7
1
2
3
3
0
0 2 4 6 8 10 12 14 16
EXCELLENT
VERY GOOD
GOOD
POOR
Warranty and policy
Oppo Samsung Apple
Warranty and policy :
Companies always did their test before they produce any
product in the market electronic world’s to make sure that
they can be trusted by customers.
Most of respondents agreed
that one year warranty can
be covered totally .
