The analysis, mapping and in-depth explanation of the Startup Ecosystem of Milan

1. +
Adam Bregu
Hosted ByAssolombarda Confindustria Milano Monza e Brianza
The Analysis, Mapping and
In-depth Explanation of
the Startup Ecosystem of
Milan

2. Today’s Workshop:
1. What is a city’s startup ecosystem?
2. Overview & Analysis of the startup ecosystem of Milan & it’s 23 segments
- Intricately understanding the startup ecosystem of Milan through mapping
- Segment Example 1: Incubators & Accelerators Segment
- Segment Example 2: Investors Segment
3. The state of the startup ecosystem of Milan – what is working well,not working well and limiting?
4. The 23 main problems of the startup ecosystem of Milan and specific targeted solutions
5. Questions & Answers

3. What is a City’s Startup Ecosystem?
1.

4. From First Step: Big ScaleAnalysis – The City’s Startup Ecosystem
To
Second Step: Small Scale Analysis – SegmentsThat Make Up The City’s Startup
Ecosystem
What is a City’s Startup Ecosystem?1.

5. What is a City’s Startup Ecosystem Structure?
First Step – Big Scale –The City’s Startup Ecosystem
To be able to concretely define an ecosystem, there are two key points:
1. An Anchor
Location
Milan
2. Joint Purpose of Actors
Developing
Startups
Theoretical Source:
Jacopidies, Cennamo
and Gawer, 2017
1.

6. Second Step – Small Scale –The 19 Segments that make up a City’s Startup Ecosystem:
What is a City’s Startup Ecosystem Structure?1.
Entrepreneurs Entrepreneurial
Organizations
Investors Incubators &
Accelerators
Events
Co-working
Spaces
Fablabs Universities
& Private Education
Forums &
News
Startups
Startup Jobs &
Internships Org.
Influential
Large Companies
Influential
Banks
Service ProvidersMentors
GovernmentInternational
Affiliates
Important
NearbyAffiliates
BusinessTools &
Resources
= 19

7. Overview & Analysis of the Startup Ecosystem of Milan
2.

8. Overview & Analysis of the Startup Ecosystem of Milan
23 Segments
Startup Ecosystem Of MilanStartup Ecosystem Of Milan
EntrepreneursEntrepreneurs
Entrepreneurial OrganisationsEntrepreneurial Organisations
InvestorsInvestors
Startup Incubators and AcceleratorsStartup Incubators and Accelerators
EventsEventsCo-working SpacesCo-working Spaces
FablabsFablabs
Universities and EducationUniversities and Education
Forums and NewsForums and News
StartupsStartups
MentorsMentors
Service ProvidersService Providers
Large CompaniesLarge Companies
BanksBanks
Startup Jobs and Internships CompaniesStartup Jobs and Internships Companies
European CommissionEuropean Commission
Italian GovernmentItalian Government
Regione LombardiaRegione Lombardia
Comune Di MilanoComune Di Milano
Camera Di Commercio Di MilanoCamera Di Commercio Di Milano
International AffiliatesInternational Affiliates
Important Nearby AffiliatesImportant Nearby Affiliates
Business Tools and ResourcesBusiness Tools and Resources
2.
(More than 19 Segments because of Many Different Levels Of Government Influencing)

9. n Large, Vibrant City Startup Ecosystem
n 650+ Key Actors
Overview & Analysis of the Startup Ecosystem of Milan

10. Big Scale:The City Startup Ecosystem of Milan - Mapping2.

11. Big Scale:The City Startup Ecosystem of Milan - Mapping2.

12. Big Scale:Social Network Analysis Map 12.
Adam Bregu, A model to enable the analysis, mapping, understanding and development of a city’s startup
ecosystem. Practical application of the model on the startup ecosystem of Milan. 2017

13. Big Scale:Social Network Analysis Map 22.
Adam Bregu, A model to enable the analysis, mapping, understanding and development of a city’s startup
ecosystem. Practical application of the model on the startup ecosystem of Milan. 2017

14. From Big Scale Analysis – City Startup Ecosystem Overview
To
Small Scale Analysis - By Segment
2.

15. Segment: Incubators & Accelerators In Milan
2.

16. Small Scale Analysis - Segment - Incubators & Accelerators in Milan
Alphabetical Order Of Incubators & Accelerators In Milan (Slide 1 of 2)
2.

17. Small Scale Analysis - Segment - Incubators & Accelerators in Milan
Alphabetical Order Of Incubators & Accelerators In Milan (Slide 2 of 2)
2.

18. Segment: Investors in Milan
2.

19. Categories Of The Segment:
Small Scale Analysis – Segment – Investors In Milan
Angel Investors & Angel Networks
Bootstrapping
Competitions,Contests & Showcases
Crowdfunding
Family & Friends
Governments
Incubators & Accelerators
Venture Capital, CorporateVenture Capital & Private Equity
2.

20. Category:Crowdfunding:
Small Scale Analysis – Segment – Investors In Milan2.
• Assisteca Crowd
• C4C Crowd 4 Capital
• Club Deal
• COFYP
• Crowdfundme
• Eppela
• Equinvest
• Kickstarter Italy
• Mamacrowd
• Musicraiser
• Next Equity
• Opstart
• Produzioni dal Basso
• Starsup
• Tip Ventures
• Walliance
• WeAreStarting
• Consob (Regulator)

21. Discovering the state of the Startup Ecosystem of Milan
Research & Findings:
Indepth Interviews with 22
Industry Experts From
Different Segments
60 Surveys With People Who:
1. Developed Startups in Milan
2. ActivelyTrying
In-depth Analysis of
the Startup Ecosystem
of Milan.
3.

22. Discovering the state of the Startup Ecosystem of Milan
Indepth InterviewsWith 22 Industry Experts From Different Segments
3.
22 Interviews
Nader Sabbaghian – General Partner,360
CapitalVentures
Renato Galliano – Director Of Urban
Economy & Labour,Comune di Milano
Emil Abirascid,Founder Startupbusiness.it
To Understand What Is WorkingWell
To Understand What Is Not Working Well
What Is Lacking
What Industry Experts Would DoTo
DevelopThe Startup Ecosystem Of Milan
8
55 Major Findings:
5
31
11

23. Practical Implications:
Identifying the 22 Main Problems & Finding Targeted Solutions
Identify Main Problems InThe Startup Ecosystem
Of Milan
Find Relevant Specific Best Practices,
Frameworks & Initiatives FromLeading Startup
Ecosystem Cities
Indepthly Analyze Best Practices,Frameworks &
Initiatives
Develop New Best Practices, Frameworks &
Initiatives ForThe Startup Ecosystem Of Milan
1
2
3
4
22Main Problems
200Best Practices,Frameworks & Initiatives
55Indepth Analysis
46New Best Practices,Frameworks & Initiatives
4.

24. 22 Main Problems Of The Startup Ecosystem Of Milan
&
Potential Solutions From Best Practices
4.

25. IMPORTANT:
Each Problem InThe Startup Ecosystem Of Milan
Provides
An Opportunity
4.

26. 22 Main Problems OfThe Startup Ecosystem Of Milan - By Research4.
1. Problem: Not enough education, marketing
and communication about the startup ecosystem
of Milan
2. Problem: A lack of orchestration of the startup
ecosystem of Milan
3. Problem: A lack of understanding about what
makes up the startup ecosystem of Milan
4. Problem: A lack of access for people knowing the
practical knowledge of how to develop a startup in
Milan
5. Problem: A lack of internationalization of
startups
6. The startup ecosystem of Milan not
international enough
7. Problem: Difficulty in attracting and retaining
talent to enter the startup ecosystemof Milan
8. Problem: Important entrepreneurs not giving
enough back to the startup ecosystemof Milan

27. 22 Main Problems OfThe Startup Ecosystem Of Milan - By Research
9. Problem: Not enough high up, skilled corporate
professionals getting involved in the startup
ecosystem of Milan yet
10. Problem: Large companies are not involved
enough in the startup ecosystem of Milan
11. Problem: Governments not supportive enough
in the startup ecosystem of Milan
12. Problem: A lack of many large scaled
international startup events
13. Problem: A lack of collaboration and
contamination
14. Problem: A lack of big operators as catalyzers
and to develop clustering
15. Problem: A lack of entrepreneurship education for
high school students
16. Problem:Beaurcacy limiting development
4.

28. 22 Main Problems OfThe Startup Ecosystem Of Milan - By Research
17. Problem: Not enough international
investment
18. Problem: Incubators & Accelerators not
sector specific enough
19. Problem: Not enough development of
competitivelyadvantaged sector specific startups
20. Problem: Lack of events that integrate the
entire entrepreneurial stack – people from
different segments
21. Problem: Italian investors not involved
enough in the startup ecosystem of Milan
22. Problem: A lack of clarity regarding whose role
it is to develop the startup ecosystemof Milan
4.

29. New Best Practice For Milan – Based On StartupAmsterdam:
• Initiative By Industry Leaders,Entrepreneurs and Gov.
• Online Platform
• Information AboutThe Startup Ecosystem &What It Offers
5 Successful Ecosystem Coordination Best
Practices:
• StartupAmsterdam,Amsterdam,The Netherlands
• New Co.,Helsinki,Finland
• UI Labs,Chicago, USA
• Resident Concierge,Dublin,Ireland
• Startup Lisboa,Portugal
Problem:Not Enough Education,Marketing & Communication Of
The Startup Ecosystem Of Milan
Solutions - Best Practices:
4.
3 Successful Mapping City Resources Best Practices:
• Accelerate St. Louis,Missouri,USA
• TechIreland,Ireland
• Tech Map London,London,United Kingdom

30. Problem:A Lack Of Collaboration & Contamination:
3 Successful Collaborative Best Practices:
• InnovationVouchers,Ireland
• Growing EnterprisesThroughTechnologyUpgrade
(GET-Up), Singapore
• Facilities Hire,Universityof Hertfordshire,UK
Solutions - Best Practices:
4 Successful Contamination Best Practices:
• Mentoring for Scale, Dublin
• Ten Thousand Coffees,Canada
• 1 Million Cups,America, Ewing Kauffman Foundation
• Startup Tours,Tel Aviv, Israel
New Best Practice For Milan – Based On Startup Tours:
• Project that enables people to visit keyvenues and
players in the startup ecosystem
• A more inclusive startup ecosystem
4.

31. Problem:Difficulty in Attracting & Retaining Talent toThe Startup
Ecosystem of Milan
5 Successful Attract & Retaining Talent Best Practices:
• Talendid Koju,Estonia
• Atsperiens,Riga,Latvia
• Startup Career Day,Paris, France
• Startup Tours,Tel Aviv, Israel
• Launch KC, Kansas City, USA
Solutions - Best Practices:
New Best Practice For Milan – Based On Launch KC
• Attract tech talent to Kansas City
• A grants comptition for tech startup firms to Kansas City
• 10 Grants of $50,000
• City of Kansas & Kauffman Foundation
4.

32. Summary
n Understanding a city’s startup ecosystem
n Understanding the segments that make up and structure a city’s startup ecosystem
n State of the startup ecosystem of Milan
n 22 Main problems and specific targeted solutions

33. Question & Answer Session
4.

34. Thank You
Please feel free to contact on:
adam.bregu@gmail.com
https://www.linkedin.com/in/adambregu/