A great SEO team is only as good as the people in it because they play a critical role in making the company and clients successful.

1. How to Manage a Great SEO
Team:
11 Proven Tips
A great SEO team is only as good as the people in
it because they play a critical role in making the
company and clients successful.

2. Create an Environment in Which People Are Always Learning
If your team feels they are not keeping up with the latest
advances in machine learning, AI, content, etc., they are
going to leave and find a new job where they will.
In our weekly SEO meetings, we always have roundtable
discussions about what is new in SEO and we share our
experiences.
Always Keep Your Team in the Loop About What Is Going on
so They Feel They Are Part of Something Great
Conversely, if you lose business, let them know why you
lost the business and see if there is a common theme so
you know what you need to do to get better or can fix
the issue at the top with the senior leadership team.
If you win some big accounts, let them know and let
them prepare audits and help in new businesses pitches
or RFIs and RFPs.

3. Listen to Everyone’s Ideas & Be Flexible
Sometimes your team might think of something you did
not think of, but collectively you can bring all your
experiences, methodologies, and tests to the table and
come up with winning strategies and tactics to make
your clients successful.
Make Sure You Have the Greatest Technology &
Know What Else Is Out There
SEO is always changing. New vendors are constantly
entering the marketplace with new solutions.
Make sure you bring in vendors to help you solve some
of your problems and keep your team up to date on the
latest technologies available.

4. Track Your Time
This is one of the most important aspects of managing
the team that most people hate (i.e., putting in your time).
At an agency, your end goal is to make sure you’re
profitable. Putting in your time helps you reach that goal
to show where you:
 Have too many resources.
 Don’t have enough resources and need to hire.
 Should charge the client more because you’re going
over hours every month.
Invest in a good technology to keep
track of time and profitability.

5. Attend Conferences
You may think you’re the hottest and smartest SEO in
town. But there are veterans who have more experience
than you and offer a wider knowledge base that you
must tap into, too.
Review the speakers to learn about their experiences
and background to see if the topic is a good fit based on
your own experience.
Give Feedback & Be Fair
One of the best pieces of advice I can give after doing
many reviews is to always give both positive and
negative feedback.
If your employee has things they need to work on –
let’s say communication, answering client questions, or
preparing presentations – they need to hear the truth.

6. Promote Employees Who Deserve It
If you have some employees who have really been
proactive, have gotten great results for their clients,
who go above and beyond all the time, are loved by the
client, upsell these clients on other services (i.e.,
content, local search, etc.) reward this person by
bringing them up to the next level.
Always give them a good pay increase with the
promotion.
Be Flexible
If an employee is responsible, always on client calls,
gets their work done, produces good deliverables and
manages accounts well, give them an incentive, like
maybe a work from home day or a day to come in late.
This also goes a long way.

7. Make Employees Feel Appreciated
If an employee does something great, share it with the
rest of the organization through email, announcing it
in your newsletter, company meetings, etc.
This will make your employee feel the love.
Always Have an Open-Door Policy
If your employee is having an issue – whether personal
or work-related – that can impact their work, let them
know you’re always there for them.
Hear them out and be reasonable.

8. There are always more things you can do,
but if you follow these tips, you will have a
happy team that will not only produce
great results for your clients, but they will
stick around for awhile.
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