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2. Cover Letter
for Video Creation and
Management Proposal
2
Dear Client,
As a leading organization with experience of more than 9 years in video projects from start to finish,
we aim to make significant impact for your organization through producing different videos.
Strong expertise in video creation along with excellent communication skills, creativity and problem
solving approach, leadership and management skills, effective networking and computer
competence & software's knowledge.
Our company has dreamers, calculated risk takers, marketers and other person that help your
brand to sustain and grow in the market. Our mission is to become world finest and respected
media company all over the world. Therefore, we are looking forward to utilize our talent for pushing
your organization at great heights of success.
Awaiting for your response!
Sincerely,
(Assigned user)
(Assigned title)
3. Proposal
Outline
3
Past Projects07
Project Context & Objectives01
Value Proposition02
Video Production Process03
Project Breakdown04
Project Timeframe05
Proposed Budget06
Company Overview08
Our Team09
Client Testimonials10
Work Contract11
Payment Terms12
Sign Off13
4. Project Context & Objectives for
Video Creation and Management Proposal
Project context
Some of the identified challenges faced during the video production are:
o Script for video and alignment of same with marketing goals
o Selecting best video in affordable budget
o Timeframe for creating video marketing campaign
o Sound quality and delivery format
o Add text here
Project objectives
o Team of professional scriptwriter that helps in customer engagement
o Develop best ideas and proposals as per the clients budget to increase their reputation in market
o Appropriate plans for video marketing campaign and marketing strategy in sufficient time that meets client objective and budget
o Developed videos have high sound clarity and are delivered in varied formats supported by you tube & other platforms
o Add text here
4
5. Proposal
Outline
5
Past Projects07
Project Context & Objectives01
Value Proposition02
Video Production Process03
Project Breakdown04
Project Timeframe05
Proposed Budget06
Company Overview08
Our Team09
Client Testimonials10
Work Contract11
Payment Terms12
Sign Off13
6. Value Proposition Through
Video Creation and Management
6
Video investment adds value for different organization activities
Parties & Events
Operations & Training
Recruitment
Social Media
Sales Meetings
Email Marketing
Company Website
Trade Shows
Public Relations / Investor Relations
7. Video Production
Stages
7
03
Pre-Production
Frame the schedule for activities like shooting days, editing days and decide the design, content and
other details about the video
Week
04
Production
The initiation of actual shooting/recoding and addition of different motion graphics or animation in the video
Week
07
Video Launch/Market
With the approval of completed video, specific strategies are framed for its marketing to ensure that
video accomplishes the goals need to be achieved
Week
06
Presentation & Revisions
Presentation of completed video and reviewing it based on client’s feedbacks
Week
05
Post-Production
Different types of modification i.e. coloring, cutting, editing in the footage captured in production stage
Week
Client Meeting
Meeting with client to understand about company, business goals and to organize initial details of the project
Week01
Research
Undertake complete research about (client name) customers, employees and leaders to get insight about
company performance that helps in entire project
Week02
8. Proposal
Outline
8
Past Projects07
Project Context & Objectives01
Value Proposition02
Video Production Process03
Project Breakdown04
Project Timeframe05
Proposed Budget06
Company Overview08
Our Team09
Client Testimonials10
Work Contract11
Payment Terms12
Sign Off13
9. Breakdown for
Video Creation and Management Proposal
9
Pre Production
Particulars Cost Details
Planning
$1000 - 5000 (10 - 50 hours)
Cost and time can increase based on
type of content
Standard Logistical Details
Plan about ideas, shooting
locations, approach
Coordinating Team /
Client Resources
$500 - 2500 / Day (Standard Video)
Cost and time can increase based on
type of content
Director
Videographer
$5000 - 10,000 / Day (High-End
Cinematic Brand or Commercial
Video)
Cost and time can increase based on
type of content
Producer
Shooting
Director
Cinematographer
Camera Operator
Grip (2x)
Production Assistant
Camera Operator
Post Production & Editing
Details Cost
Motion Graphics
$1000 - 5000 (10 - 50 hours)
Cost and time can increase based on
type of content
Animation
Effects
Number of Deliverables
10. 10
Timeframe for
Video Creation and Management Proposal
The project will take approximately 6
weeks to finish Approximate time may be increased
based on the client feedback on
each stage
Company will commence video
production upon the successful
signing of the proposal
Phase Weeks
Pre-production 1
Principal photography 4
Post-production/editing 5-6
Your text here -
11. Proposed Budget for
Video Creation and Management Proposal
11
Video Budget Price
Pre-Production $1,500
Filming, Equipment, and Acquisition $6,500
Post-Production, Editing, Graphics, Narration $100
Music Licensing $2,000
Subtotal $10,100
Sales tax – 15% $1,515
Total $11,615
Following cost is estimated based on the stages of
video production outlined earlier
12. Past Projects About
Video Creation and Management Proposal
12
XYZ Corporation ABC Landscaping
Client Requirement
A public company that require a brand video for their homepage / investor relation, etc.&
want that video to be emotive & cinematic
o Private held company not very evolved in marketing
o Wanted short and simple 45-second video for company homepage
o Limited budget
Our solutions
o 100 Hours of Planning
o 14 Days of Cinematic Shooting (Makeup, Craft Services, and On-Screen Talent)
o 200 Hour of Editing (Custom Animation, Motion Graphics, Voiceover)
o 10 hours of planning
o 10 hours of shooting
o 20 Hour of Editing
Cost incurred to XYZ $45,000 $5,000
13. Proposal
Outline
13
Past Projects07
Project Context & Objectives01
Value Proposition02
Video Production Process03
Project Breakdown04
Project Timeframe05
Proposed Budget06
Company Overview08
Our Team09
Client Testimonials10
Work Contract11
Payment Terms12
Sign Off13
14. Company
Overview Video Creation and Management Proposal
14
Year of Establishment – 1991 Employee Strength – 8,000
Marketing
video
Training
video
Product
video
Trade show
video, etc
Geographic Presence
Different states of USA
Client Base
National and international fortune 500 companies
Catered Industries
Marketing & communication, automobiles, software, music, electronics,
pharmaceuticals, FMCG
Headquarters
California, United States
Revenue
$0.5 Billion for Year ended 30 December 2018
Company Mission
Improve & empower quality of human life through creating different
communication tools
Business Activities
Develop customized HD quality videos of different types:
15. Linto John
Producer / Writer
Add education here
Jake Marshall
Producer / Writer
Add education here
Our Team
for Video Creation and Management Proposal (1/2)
15
Roles & Responsibilities and project undertaken
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Roles & Responsibilities and project undertaken
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16. 16
Our Team
for Video Creation and Management
Proposal (2/2)
Mary Graves
Story Editor
Add education here
Carol Wilson
Director of Photography
Add education here
Peter Leo
Motion Graphic Artist
Add education here
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17. Client Testimonials
for Video Creation and Management Proposal
17
CEO Name
Company name
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CEO Name
Company name
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CEO Name
Company name
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18. Proposal
Outline
18
Past Projects07
Project Context & Objectives01
Value Proposition02
Video Production Process03
Project Breakdown04
Project Timeframe05
Proposed Budget06
Company Overview08
Our Team09
Client Testimonials10
Work Contract11
Payment Terms12
Sign Off13
19. Work Contract
Video Creation and Management Proposal Contd…
19
Services Rendered (Strategy & Design)
Company provide video production services. You will be provided sufficient opportunities to review work &
provide feedback, in case if you are not satisfied with the work you will pay for the completed work & can
cancel the contract
Mutual Cooperation
We agree to levy our best efforts to complete all the deliverables mentioned above & request you to support
us by sharing the required information on your website
Charges for Services Performed
Projects apart from budget will be considered as out of scope and proper amendment need to be made to
continue work on the same. Extra charges will be levied for the projects that exceeds beyond 45 days
Cancellation of Plans
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per
the agreement, its confirmed by you to reimburse all cost and expenses incurred due to change in
instruction. We try our best to reduce such cost and expenses
20. Work Contract
Video Creation and Management Proposal Contd…
20
Confidentiality
Company agree that it will preserve all the proprietary or confidential
information of the client & will not disclose it outside company premises
Termination Clause
Agreement will become effective as on the date mentioned here and can be
terminated by party by giving 60 days notice in writing
General Provisions (Government laws & regulations)
Agreement will be governed and construed in accordance with laws of the
province/state
21. Payment
Terms for Video Creation and
Management Proposal
21
Billing Schedule
o Company will take deposit of 50% of the initial fees at the time of signing contract
o The remaining 50% will be charged within 1 week of video completion
o Company will provide all necessary purchase order numbers and other internal
information necessary for invoice processing by end of the month
Client Agreement for Payment
o 1st initial invoice at the time of signing the contract will act as deposit
o In case of delay in payment, 1% per week will be charged on unpaid amount and further
company also reserves the right to take legal actions against the same
22. Sign Off
for Video Creation and Management Proposal
22
o Request you to go through the work contract to get clarity on all details. It is necessary for us to
make things transparent from the beginning to build fruitful work relationship
o Once you have gone through the work contract, put your signatures below
o As we receive your acceptance notification, one of our executive will connect with you shortly to
discuss way forward steps
o Please let us know in case of any queries. We would be more than happy to clarify all your doubts
and can find best way to work together
o We will send a separate copy of your signed contract via mail
o In case you want to connect with us, feel free to call (user _ phone)
Signature_______________
Assigned user
User title
26. About
Us
26
Target Audiences
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Value Clients
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Premium Services
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27. Our
Mission
27
Vision
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Mission
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Goal
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28. 3 Step Roadmap
28
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29. 4 Step Roadmap
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30. 5 Step Roadmap
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31. 6 Step Roadmap
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32. 7 Step Roadmap
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33. Timeline
33
2016
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2017
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2019
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2018
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2020
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Start Finish
34. 30 60 90
Days Plan
34
30 Days
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60 Days
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90 Days
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