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1. Business Strategy
Marketing Plans &
Strategies
Your Company Name

2. AGENDA
2
02
Agenda
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03
Agenda
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your audience's attention.
01
Agenda
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04
Agenda
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05
Agenda
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06
Agenda
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your audience's attention.

3. CHANNEL MARKETING STRATEGY
3
TEXT
HERE
Nature Of Intermediaries
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Market Factors
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Product Factors
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Competitors
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4. CHANNEL MARKETING STRATEGY
4
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Marketing Strategy
Development
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Competitor
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Distribution
Channel Analysis
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Consumer
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Market
Analysis

5. CHANNEL MARKETING PLANNING
5
01
02
03
04
06
05
07
Geographic presence/reach
Vertical Market expertise
Target market
Core competencies &
solution differentiation
Revenue/size
Vendor relationships
Routes to market & distribution
strategy

6. LAUNCH PLAN AT A GLANCE
6
Ideation
Business Model
Customer Discovery
Product Design
Launch
Market Planning
Development
SEP OCT NOV DEC JAN FEB MAR
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7. LAUNCH PLAN AT A GLANCE
7
Ideation
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Customer Discovery
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Development
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Launch
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Business Model
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Product Design
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Market Planning
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8. OUR CHANNEL PRODUCTS
8
Product 1
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Product 2
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Product 3
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Product 4
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Product 5
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9. OUR CHANNEL PRODUCTS
9
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Product 1
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Product 3
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Product 2

10. CURRENTLY ACTIVE CHANNELS
10
01
03
04
02
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Product
Knowledge
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audience's attention.
Certain Brand
Incentives
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audience's attention.
Selling Computing
Products
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Pricing

11. CURRENTLY ACTIVE CHANNELS
11
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Selling Computing
Products
Product Knowledge
Certain Brand
Incentives
Pricing

12. WHO IS YOUR BUYER
12
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Demographic
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Psychographics
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Biographies
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Relationships
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Motivation
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Modality
Your
Buyer
01
02
03
04
05
06

13. BUYER’S JOURNEY
13
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Buy
Discover
Explore
Engage
Evaluate

14. BUYER’S JOURNEY
14
• Choose approach
• Compare alternatives
• Consider risks
• Identify solutions
• Build a business case
• Commit to change
• Select vendor
• Check references
• Learn about approaches
• Identify opportunity
• Feel need or pain
• Measure results
• Adopt and use
• Deploy or launch
Engage
Discover
Explore
Evaluate
Buy

15. BUYER’S JOURNEY
15
06
05
04
03
02
01
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Post Sale
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Qualified Opportunity
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Lead
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Prospect
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Closed Won
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Anonymous

16. OUR CHANNEL PARTNERS
16
Partner 1
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Partner 2
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Partner 3
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Partner 4
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17. TARGET CUSTOMER
17
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18. MEASURE POTENTIAL CHANNEL PARTNERS
18
Competencies
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Capacities
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Capabilities
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19. MEASURE POTENTIAL CHANNEL PARTNERS
19
Competencies
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Capacities
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Capabilities
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3C’s

20. PROCESS TO MANAGE PARTNERS
20
Demographics
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01 02 03 04 05 06

21. PROCESS TO MANAGE PARTNERS
21
Incentives
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Recruitment
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Training
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Engagement
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Enablement
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04
01 05
02 03

22. OUR LEAD GENERATION PROCESS
22
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02
03
01
04

23. LEAD GENERATION ACTIVITIES
23
Marketing Programs
Named Account List
Nurturing Campaigns
Speaking Events
Tradeshows
Roadshows
Ads
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24. VALUE ADDED BY CHANNEL PARTNERSHIP
24
Accounting Services
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Advertising Planning
Assistance
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Data Processing
Programs And Systems
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Employee Training
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Inventory Control Systems
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Financing
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Catalog Services
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Value Added
By Channel
Partnership

25. OUR COMMUNICATION PLAN
25
Developing Marketing
Communication
Program
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Developing
Marketing
Communication Plan
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Evaluation & Control
Of Marketing
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Budget Planning
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Situational Analysis
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2017
2018
2019
2020
2021

26. MARKETING ANALYSIS
26
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Reporting Intelligence
Marketing ROI
Pricing Strategy
Product Design
Pre-post
Campaign Strategy
Marketing
Analysis

27. DELIVERABLES FROM MARKETING
27
Datasheet Product Brief White Papers Case Studies
Product 1
Product 2
Product 3
Product 4
Product 5
Product 6
Product 7

28. ROLES OF CHANNEL MARKETING MANAGER
28
Negotiate contracts
Finding, securing and
maintaining a relationship
between a producer and a
retailer
Address concerns
Devise advertising
strategies
Establish standards for the
retailer
Marketing
Manager

29. ROLES OF CHANNEL SUPPORT SPECIALIST
29
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Planning
Assistance
Specialized
Expertise
Technological And
Logistical Support

30. OUR TOP CHANNEL SALES PEOPLE
30
01
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02
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03

31. OUR CHANNEL SALES NUMBERS
31
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Jan Fab Mar Apr May
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40
60
80
Jan Fab Mar Apr May Jun July Aug Sep
Text 01
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35
25
10
0
10
20
30
40
50
2017 2018 2019 2020
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40
30
25
15
10
0
10
20
30
40
50
2017 2018 2019 2020 2021

32. SALES BY REGION
32
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USA
+5,2%
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Brazil
-4,2%
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Australia
+2,3%
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Africa
+13,6%
Russia
+13,4%
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33. US SALES BY REGIONS
33
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Higher Sales
Lowest Sales
Average Sales

34. FINANCIAL HIGHLIGHTS
34
+5%
$ 650.4m
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+17%
$ 539.5m
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+10%
$ 570.3m
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+12%
$ 768.2m
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+11%
$ 659.6m
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+9%
$ 896.4m
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+13%
$ 758.3m
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+7%
$ 652.6m
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35. FINANCIAL HIGHLIGHTS
35
03
10.5%
$721.8M
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02
9.5%
$455.2M
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01
5.4%
$632.5M

36. OUR SALES PIPELINE
36
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01
02
03
04
05

37. ANALYST BRIEFING PLAN
37
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2017
2018
2020
2019
2021
Text Here

38. TYPES OF CHANNEL PROMOTION USED
38
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Referral Program
Trade - INS
MDF/COOP
Loyality Programs
Premiums
Contsets
Merchandising / Display
Events
Price Incentives / Rebates

39. CHANNEL PROMOTIONAL EVENTS
39
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Press
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01
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Regional
Events
02
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Referral
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03
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Buy Back
Program
04
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Trade
Shows
05

40. OUR TRADE SHOW CALENDAR
40
2017 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
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41. SOCIAL MEDIA MARKETING PLAN
41
Facebook
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Tumblr
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Google+
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Pinterest
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Twitter
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Instagram
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Linked In
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42. WEBSITE UPDATE PLAN
42
WEBSITE UPDATE PLAN
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43. COMPETITIVE INTELLIGENCE
43
LOW HIGH
LOW
HIGH
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Text Here
Text Here
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44. COMPETITIVE INTELLIGENCE
44
Task Item
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Item 7
Text Here Text Here Text Here Text Here Text Here Text Here

45. CHALLENGES IN THE CHANNEL
45
Manufacturer
Direct
Channels
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1 Tier Partner
End Customers
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2 Tier Partner
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46. COMMON CHANNEL CONFLICT
46
Geography
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Services
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Price Wars
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Crossed Accounts
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47. COMMON CHANNEL CONFLICT
47
T h i s s l i d e i s 1 0 0 % e d i t a b l e .
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Threats
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Opportunities
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Weaknesses
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Strengths
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48. HOW TO MAINTAIN CHANNEL RELATIONSHIP
48
Treat your partners as an
extension of your sales force
Invest in maintaining
relationships
Consider fewer partners
who sing your praises
Ensure that their needs are
addressed
And sell confidently, unlike
disgruntled partners
Finally strike a final
consensus with channel
partners is just the first step
01
02
03
04
05
06
Text
Here

49. CASE STUDY
49
Case Study
01
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02
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03
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04
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50. CUSTOMER TESTIMONIALS
50
Lily William
Editor
John Finder
Graphic Designer

51. 51
ADDITIONAL
SLIDES

52. OUR MISSION
52
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VISION
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MISSION
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GOALS

53. OUR TEAM
53
Chris Tucker
Manager
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Anita Carter
Designer
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Michael Graves
Graphic designer
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54. This slide is 100% editable. Adapt it to your needs and
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ABOUT US
54

55. DASHBOARD
55
40%
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LOW
50%
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MEDIUM
65%
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HIGH

56. LOCATION
56
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80%
60%
40%

57. TIMELINE
57
2017
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2018
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2019
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2020
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2021

58. LEGO
58
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59. SILHOUETTES
59
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60. FUNNEL
60
01
02
03
04
05
06
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61. 61
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