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1. G
MEDIA
BUYING
MEDIA PLANNING &
BUYING AGENCY
Your Company Name

2. WWW.COMPANY.COM 2
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Agenda
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Agenda
D
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Agenda
B
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Agenda
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AGENDA
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3. WWW.COMPANY.COM 3
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ABOUT THE PRODUCT
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01
02
03
04
05
06
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COMMUNICATION STRATEGY
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AUDIENCE RESEARCH
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JAN MAR MAY JUL SEP NOV
FEB APR JUN AGU OCT DEC
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KEY TIMELINES AND DEADLINE
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OUR OBJECTIVES
Values
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Product
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Engage
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audience's attention.
Satisfaction
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Communication
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MEDIA OBJECTIVES
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Step 01
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Step 02
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MEDIA OBJECTIVES
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TARGET
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AUDIENCE
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TARGET AUDIENCE
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10. WWW.COMPANY.COM 10
Net optimism (increase
Minus Decrease)
68%
58%
48%
33%
33%
48%
58%
68%
45%
47%
39%
30%
22%
3%
5%
22%
0% 20% 40% 60% 80% 100%
Broadcast/C
able OTT TV
Advanced TV
Mobile video
Digital video
Increase Maintain Decrease
SPENDING DIRECTION CONSIDERATIONS
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VE
CR
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CREATIVE DIRECTION CONSIDERATIONS
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Buyer’s Journey Sales and Marketing Process KPIs
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Consideration
Decision
Visitors
Leads
Marketing
Qualified Leads
Sales
Qualified
Leads
MEDIA KPI DEVELOPMENT
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COMMUNICATION GOALS
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14. WWW.COMPANY.COM 14
SPREAD THE WORD
INSPIRE
ENGAGE
C0NNECT
NURTURE
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COMMUNICATION GOALS
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15. WWW.COMPANY.COM 15
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Mobile
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Display
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Video
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Radio
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Out Door
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Social
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Print
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TV
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Search
MEDIA MIX OPTIMIZATION
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16. WWW.COMPANY.COM 16
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YOUR TEXT HERE
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50
60
70
80
30
25
20
15
20
15
10
5
0 20 40 60 80 100
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Brand
Leads
Sales
Loyalty
CAMPAIGN PERFORMANCE
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17. WWW.COMPANY.COM 17
Industry
Snapshot
48%
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75%
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Brand Safety
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40%
20%
TRA Score
Viewability
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30% 40%
55% 85%
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AD Fraud
AGENCY PERFORMANCE
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18. WWW.COMPANY.COM 18
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AGENCY PERFORMANCE
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19. WWW.COMPANY.COM 19
Website Visitors
Purchases Installs Sign-ups
High- Value Actions Video Views
TRAFFIC
ENAGAGEMENT
CONVERSION
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MEDIA KPIs PERFORMANCE EVALUATION
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20. WWW.COMPANY.COM 20
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MARKETING STRATEGY
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21. WWW.COMPANY.COM 21
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MARKETING STRATEGY
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22. WWW.COMPANY.COM 22
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10%
15%
20%
25%
30%
MEDIA BUDGET
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23. WWW.COMPANY.COM 23
Media Spend Traffic Sales
Online
Offline
OPTIMIZING MEDIA BUDGET
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24. WWW.COMPANY.COM 24
TEXT
HERE
TEXT
HERE
TEXT
HERE
TEXT
HERE
TEXT
HERE
TEXT
HERE
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Men40%
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Women80%
GEOGRAPHICAL SEGMENTATION
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25. WWW.COMPANY.COM 25
01 Primary Target Group
02 Primary Target Group
03 Secondary Target Group
04 Secondary Target Group
Primary &
Secondary
Target Group
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TARGET GROUP SEGMENTATION
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26. WWW.COMPANY.COM 26
CLOSE
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PURCHASE
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SALES CYCLE AND SEASONAL INSIGHT
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27. WWW.COMPANY.COM 27
2018
2017
2019
2022
2020
2021
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SALES CYCLE AND SEASONAL INSIGHT
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28. WWW.COMPANY.COM 28
TEXT HERE
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During Visit
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Pre Visit
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Post Visit
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Purchase
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Post Purchase
CORE STRATEGIC AUDIENCE
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Social Graphic
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Psychographic
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Geographic
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Behavioral
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Demographic
Target
Marketing
01
02
0304
05
CORE STRATEGIC AUDIENCE
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25%
20%
12%
16%
14%
7%
6%
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CORE STRATEGIC AUDIENCE
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31. WWW.COMPANY.COM 31
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SETTING CAMPAIGN METRICS
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32. ADDITIONAL
SLIDES
WWW.COMPANY.COM 32

33. WWW.COMPANY.COM 33
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MISSION
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VISION
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GOAL
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STRATEGIES
OUR MISSION
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34. WWW.COMPANY.COM 34
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Anita Smith
Director Of Sales
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John Smith
CEO & Founder
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Mary Smith
Production Manager
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Tom Smith
Finance Manager
OUR TEAM
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35. WWW.COMPANY.COM 35
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Carol Smith
Finance Manager
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John Smith
CEO & Founder
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Anita Smith
Director Of Sales
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Mary Smith
Production Manager
ABOUT US
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36. WWW.COMPANY.COM 36
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OUR GOAL
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37. WWW.COMPANY.COM 37
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GIRLS 50%
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BOYS 70%
COMPARISON
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38. WWW.COMPANY.COM 38
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$900
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$800
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$500
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$350
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FINANCIALS
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39. WWW.COMPANY.COM 39
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NEWSPAPER
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01 03 0402
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01
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Tom smith
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