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2. Marketing
Campaigns
This slide demonstrates
the flow of Material,
Information & Money
across the value chain
and showcases all the
important steps in the
SCM process
Tele Marketing
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your audience's attention.
Canvassing
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your audience's attention.
Referrals
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your audience's attention.
Direct Mail.
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your audience's attention.
Print Ads
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your audience's attention.
Online Advertising
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your audience's attention.
Trade Fairs
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your audience's attention.
2
3. Customer Acquisition Campaigns
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We have listed down a
few ways through which
you can acquire
customers, you can
choose any basis your
requirements
Target Audience
Online
Marketing
Social Media
Email
PPC
Blogs
SEO
Affiliates
Offline
Marketing
Events
Print Ad
Radio
Sponsorships
3
4. Marketing Reach by Channels
Performing
Top
Scalable
Non
25% 30%
21%
0%
5%
10%
15%
20%
25%
30%
35%
Emails Online Media Print Ads
6%
8%
10%
0%
2%
4%
6%
8%
10%
12%
Referrals Trade Fairs Tele Marketing
Last Year’s Acquisition Sources
We have mentioned the
best and worst channels
for marketing reach, you
can edit the data as per
your requirements
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5. Marketing Roadmap
Jan JunMayAprMarFeb
Whitepaper Development Webinars Content Creation initiative #6
Newsletter Sign Up Plugin Blog Post Developments
Home Page Redesign
Content
Analytics Implementation Competitive Analysis Keyword Research
On – Site Improvements AdRoll Campaign Iteration Paid / Organic Search Imitative #6
Display Advertising Analysis
Paid/ Organic Search
Email Marketing
In Trial Drip A/ B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4
Video w/ Lead Capture
Lifecycle Goal New Traffic Acquisition Lead Nature Conversion Increase Product Availability
Drip Campaign
Overview April 2, 2018
This slide shows how
efficient each medium of
marketing has been in
the last few months, you
can edit it as per your
requirements
5
6. 39%
34%
30%
31%
35%
32%
32%
30%
20%
31%
24%
32%
Creating/ managing "brand
communities"
Monitoring offline WOM
Having WOM/ social ad
objective
Engaging bloggers
Managing customer referrals
Managing customer reviews
Using agents for sampling
Creating visual content
Monitoring online social
Responding to online social
Building/ managing pages/
profiles
Organizing parties or events
53%
54%
57%
56%
51%
54%
54%
54%
64%
50%
56%
47%
Satisfaction With Word-of-mouth Marketing & Social Media Tactics % Of Marketers,
Among Those Using Tactics April 2014
We have listed some key
Statistics indicating
satisfaction level through
WOM and other social
medias
Very Satisfied Somewhat Satisfied
6
7. Word of Mouth Marketing (WOM)
Experience
Brand Detractors
25% people did not like the product and communicated about bad experience
NEGATIVE
(Saboteur)
POSITIVE
(Promoter)
Brand Advocate
55% people recommended the product to others
NETURAL
(Passive)
Brand Awareness
15% people had neutral opinion and were not sure about a particular brand
This slide shows how
effectively WOM as a
strategy can be used, you
can edit the text as per
your requirements
7
8. ▪ Online marketing inc. SEM, SEO, SMM, daily deals
▪ Refer a friend discounts for consumers
▪ Volume loyalty discounts for consumers & detailers
▪ Incentive programs for HR & office managers
Marketing & Sales
(Acquiring customers)
▪ Dedicated customer service
reps for each DMA
▪ Gleamr staffed community
message boards for consumers
(public) & detailers (login
required)
Customer Service
(keeping customers)
▪ Consumer product Advisory
board to drive consumer
features
▪ Detailer product Advisory board
to drive detailer features
▪ Add Android App
▪ Ass Website
Product Development
(Staying competitive)
Marketing
Growth Strategy
Below are some of the
strategies undertaken at
various stages of
customer acquisition, you
can alter them as per the
need
8
14. Scatter Bubble Chart
12
10
30
50
48
43
25
23
$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
0% 10% 20% 30% 40% 50%
5%
15%
20%
22%
32%
40%
46%
35%
Inprice
▪ Product 01
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▪ Product 02
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This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
14
16. Mission
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Vision
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Value
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Our Mission
16
17. Our Team
Mark Hill
Marketing Manager
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John Smith
Financial Manager
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Lilly William
Product Manager
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18. About Us
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audience's attention.
Professional
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Talented
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Creative
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19. This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
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Financial
65%
70%
80%
40%
19
20. Comparison
40%
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Male 70%
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Female
20
21. If you want to be
SUCCESSFUL in this
world, you follow your
passion, not a paycheck.”
- Jen Welter
21
22. Timeline
2013 2014 2015 2016 2017 2018
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23. Target
23
Target 2
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Target 1
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24. Mind Map
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01 02 03 04 05
24
25. Bulb With Idea
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