Gather the required information from the data and predict future outcomes and trends. Use content-ready Predictive Analysis PowerPoint Presentation Slides to forecast future probabilities. Majorly applied in the business field, predictive analysis PPT templates will help you evaluate current data and historical facts to understand customers, products, services, partners, and to identify potential risks and opportunities for an organization. This deck comprises of templates such as research methodology, consumer insights consumption, need for consumer insights, key stats, data collection and processing, consumer insight capabilities, These templates are completely customizable. You can edit the templates as per your need. Change color, text, icon and font size as per your requirement. Add or remove the content, if needed. Get access to the predictive analysis PowerPoint presentation slideshow to predict future outcomes for various business topics such as customer relationship management, health care, collection analytics, fraud detection, risk management, direct marketing, industry applications, etc. Get access to the professionally designed ready-made predictive analysis PowerPoint presentation slides for your business to interpret big data for your benefit. Maintain your demeanour with our Predictive Analysis Powerpoint Presentation Slides. They will help you keep your cool. https://bit.ly/2WktT53
2. Consumer Insights Outline
Research Methodology
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Consumer Insights Assumptions
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Need for Consumer Insights
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Key Statistics
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Data Collection & Processing
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Consumer Insight Capabilities
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Consumer Insight Components
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Consumer Insight Key Elements
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Extrapolation & Validation of results
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Top Tools for Consumer Insights
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Consumer Insight Characteristics
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Potential Benefits of Consumer Insights
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3. Research Methodology
3
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Survey programming and testing with an
average survey length of 10 minutes
Studies Performed For
Consumer Insights
70
Survey design
Localization
Translation
People To Be Interviewed
10
Analyst Will Be Performing
Analysis For The Consumer
Insights
5
carried
out
together
with
key
clients
and
partners
4. Consumer Insights Assumptions
Qualitative
Methods
Quantitative
Methods
Record How Many,
How Often, When
Seek
Objectivity
Test A
Hypothesis
Find A Single
Truth
Use Standardized
Forms And Spaces
Ask Reasons Why;
Seek Meaning
Use Natural
Setting
Rely On
Subjectivity
Pose A
Research
Question
Find Multiple
Truths
4
5. Need For Consumer Insights
Consumer Insights initiatives are initiated or monitored at the very
top level
Have taken little actions to reduce
time taken from insight generation to
business action
65%
Have not been able to link
KPIs/Performance measurement of
departments to insights
75%
75%
43%
Do not have adequate
consumer data
40%
Lack the skills necessary
for generating actionable
insights
Have not updated their talent development practices
related to generating consumer insights
48%
Report lack of clearly-defined roles for consumer
insights professionals as a major challenge
46%
Cite lack of clarity in the reporting structure and/or
objectives of the consumer insights function as a major
challenge
38%
Lack of Management Buy-In
Lack of robust processes
Inadequate Data and Associated Skills
Absence of Clearly Defined Roles and responsibilities
5
6. 6
The number of queries
received by companies per
year
5.2B
Executives of large consumer
products organizations who consider
consumer insights as strategic to
their business
83%
5.2B 83% 90%
Organizations have been
successful in using consumer
insights in inventory planning
90%
Key Statistics
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7. Data Collection & Processing
Actively monitoring the data
collection process as the field
work kicks off is essential to the
overall quality of the research
results
Respondents selected
based on age, gender,
education, income, and
region
Tools like SPSS, SAS, R
would be used for data
mining and analyzing
Extensive data checks
assess for and remove
outliers, speeders, and flat-
liners to ensure data quality
7
8. Consumer Insight Capabilities
Financial reporting & analysis
Business
Intelligence Services
Customer Management, accounting
outsourcing, agile delivery
Business
Support Services
Product research, market research
& competitor analysis
Research Services
Acquiring & managing data
sources
Data Management
Services
Customer Management,
accounting outsourcing, agile
delivery
Insight Services
Predictive analytics, Machine
learning, Hadoop
Data Science
Services
8
9. Mr. X wants to gain weight. You
acquired this information via a
standard survey
Mr. X is signing up for weight gain programs and
trying out high carb food options. You acquired this
information by observing Mr. X through your shopper
data solutions and online tracking methods
Mr. X’s reason for wanting to gain weight is to stay
as healthy as he can for his age and so that he can
look better. This information you discern through a
focus group that Mr. X participates in
Consumer Insight
Components
9
10. Consumer Insight Characteristics
People Characteristic
Whole-Brain Mindset
Business Focus
Storytelling
Operational
Characteristic
Data Synthesis
Independence
Integrated Planning
Collaboration
Experimentation
Forward-Looking Orientation
Affinity for Action
10
11. Consumer Insight Key Elements
01 02 03 04
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12. Extrapolation & Validation
Extrapolation and validation
are the last vital steps before
giving clients access to the
data
Based on population census data,
extrapolate the numbers to
represent the active online
population within the researched
age bracket
Estimated margin of error
2%-3%, with a 95%
confidence interval using
the full sample
12
14. Youtube Analytics
Top
locations
by views
Views 13-17 18-24 25-34 35-44 45-54 55-64 65+
United
States
14,338 6.4% 6.0% 10.1% 20.1% 32.9% 20.8% 3.7%
United
Kingdom
2,686 7.6% 7.1% 12.3% 19.8% 30.7% 18.8% 3.8%
India 2,453 10.3% 25.7% 27.4% 20.2% 9.1% 3.1% 4.1%
75.0%
25.0%
0%
10%
20%
30%
40%
50%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Male Female
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15. Google’s Audience Retention Tool
Google Surveys is another great tool for developing a clear understanding of who your customers are by conducting
custom surveys to target specific audiences
What would most influence your decision to buy clothes online instead of in-store?
Results for respondents with demographics. Weighted by Age, gender, region. Winner statistically significant.
Free Shipping,
40.5%
Online
Discounts,
64.9%
Ability to return
in store, 36.4%
Free returns,
56.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Free Shipping Online
Discounts
Ability to
return in store
Free returns
Report Custom Insights
Inferred Gender
Sum Compare
Male Female
Inferred Age
Sum Compare
18-24 25-34
35-44 45-54
Options
Weighted
Percentages
Sort by winner
Answers
Free Shipping
Free Returns
Ability to return in store
Online Discounts
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15
16. Google Trends
Using , you can confirm your assumptions about the interests of your audience. It is helpful for Gaining in-Depth
Consumer Insights
Facebook
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Myspace
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Twitter
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0
25000
50000
75000
100000
125000
2016 2018 2020
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16
17. This is the most
popular analytics
software.
It tracks the traffic to your
website along with the
performance of various web
pages
Using Google Analytics you can also
find out where your visitors are coming
from, how much time they spend on
the site, and their geographic
distribution
One of the best features of Google
Analytics is their Goal Funnel which
sets up a list of URLs that the
customer clicks through when they
complete a purchase/
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Google Analytics
You will also be able to find out how many of them abandon the purchase at a certain stage. Using this information, you can adjust your
strategies and make the buying experience easier
17
18. Relationship Status
Self-reported data from people who list a relationship status on Facebook
-40%
-20%
0%
20%
40%
60%
80%
Single In a
relationship
Enagaged Married
Future Past
The highest level of education reached based on self-reported data
Education Level
-20%
0%
20%
40%
High School College Grad School
Future Past
Audience Insights are different than Page insights and report customer demographics by gender, age, relationship status, lifestyle & job role.
In addition, this tool reports the number of likes, purchase activity and Facebook usage.
Facebook Audience Insights
18
19. 19
Improve the channel
mix to lower cost to
serve
Increase sales force
effectiveness by targeting
qualified prospects
Deliver higher returns on
marketing and promotions
investments
Increase sales to new and
existing customers
Lower customer
acquisition and retention
costs
Reduce customer
churn and increase
loyalty
Potential Benefits of Consumer Insights
20. Consumer Insights Maturity Matrix
Companies that
enable a relatively
large number of
activities with
consumer insights
and also achieve
significant success
Companies that
enable few
activities with
consumer insights
but experience
greater success in
those
Companies that
enable a relatively
large number of
activities with
consumer insights
and also achieve
significant success
Companies that
enable few
activities with
consumer
insights but
experience
greater success
in those
Fast Followers Front Runners
Cautious Adopters
Slow Starters
Breadth
of
Consumer
Insights
Success in Realizing Benefits from Consumer Insights
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21. Journey Of An Insight Driven Business
Ignite
The Journey
Demonstrate
Business Value
Scale
The Capability
Grow
Insight-Driven Business
1 Day 12 weeks +5 Months +8 months
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22. Consumer Insights Incorporates Benefits Across Marketing,
Sales And Supply Chain In Consumer Products
Marketing Activities Sales Activities Supply Chain Activities
Customer
Engagemen
t
Cross-Selling
and Up-
Selling
New
Product
Developmen
t
Customer
Retention
Brand
Pricing
Category
Strategy
Channel
Management
Demand
sensing
Smarter product
distribution & supplier
performance
management
Inventory
Planning &
Replenishment
Brand
Strategy
Customer
Experience
Campaign
Design &
Execution
Trade spend
optimization
Content creation
Forecasting
Assortmen
t Breadth
Network
Optimizatio
n Category
Management
Fleet
Optimization
Salesforce
Management
Customer
acquisition
Level
of
Enablement
of
Activities
by
Consumer
Insights
Success realized from Consumer Insights
22
23. Consumer Engagement Principles
Control
& Access
Protection Of
Personal Information
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Simple Communications
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Transparency
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Ongoing Dialogue
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Integrity In Social Media
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Value Exchange
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23
25. 25
Coffee Break
Let’s have a
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27. Clustered Bar
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
Product 1 Product 2 Product 3
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28. Combo Chart
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Product 1 Product 2 Product 3
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08
Growth
Rate
(%)
Market
Size
(RMB
100
Million)
In Years
28
29. Stacked Area-Clustered Column
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0
1
2
3
4
5
6
7
8
9
10
FY01 FY02 FY03 FY04
In
Percentage
Product 1 Product 2 Product 3
29
30. Our
Mission
30
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Vision
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Mission
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Goal
31. 31
Sofia Banks
General Manager
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Tomas Cross
Graphic Designer
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Our
Team
32. 32
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About Us
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33. Financial
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40%
Minimum
0
5
10
15
20
25
30
35
40
45
Q1 Q2
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80%
Maximum
0
10
20
30
40
50
60
70
80
90
Q1 Q2
33
34. Comparison
75.534 user
63.321 user
Financial
Planning
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01
Budgetary
Control
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02
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Goal
02
Goal
01
Goal
03
Goal
04
Our Goal
35
36. Location
USA
Montana
Texas
15%
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50%
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75%
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37. Dashboard
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20
100
60
40%
(Low)
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20
100
60
80%
(High)
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Puzzle
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39. Mind Map
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40. Our Target
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40
41. Quotes
Opportunity is missed by most
people because it dresses in
overalls and looks like work.
…Thomas Edison
41
42. Timeline
2015
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2016
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2017
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2018
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01 02 03 04
42
43. Post It
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44. Lego
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45. Hierarchy
Text Here Text Here
Text Here
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46. 01 02 03
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Silhouettes
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47. Venn
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48. This slide is 100% editable. Adapt it to your needs and
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Magnifying
Glass
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49. Bulb Or Idea
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Product A
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Product B
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Product C
49
50. Thank You
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
50