Types Of Marketing Environment PowerPoint Presentation Slides
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Types Of Marketing Environment PowerPoint Presentation Slides
- 2. Content 2 Overview Determining the environmental areas to monitor Environmental Analysis Identifying the Significant Changes in Environment Forecasting the Impact Composition of Marketing environment Market Environment Analysis Framework Macro Environment or PESTEL factors Micro Environment Factors PESTEL Analysis VRIO Analysis Situational Analysis - SWOT Analysis Impact of Micro Environment Factors on Marketing VRIO Analysis: Impact on Performance PESTEL Impact Map PESTEL Impact Analysis 5C Analysis Competitive analysis using SWOT Porterâs 5 Force Analysis Text here Text here Text here
- 3. Composition of Marketing Environment 3 Political Economics Socio- Cultural Legal Environmental Technological This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have captured all factors that affect a firm's ability, you can modify it basis your needs. This slide is giving an outline of all the factors which needs to be taken care so as to achieve the purpose of enterprise marketing.
- 4. Market Environment Analysis Framework 4 Strategy Insights Structure Strategy Analysis Tools The Macro Environment PESTEL Framework Industry ( or Sector ) Porterâs Five Forces Competitors Strategic groups, Strategy canvas ( Blue Ocean Strategy ) The Organization SWOT Analysis ( Focus on Strengths & Weaknesses ) The slide describe the framework strategic analysis of internal and external factors . This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 5. Macro Environment or PESTEL Factors 5 Politics Economics SocietyTechnology Environment Legislation Government Policy Text here Text here Growth Rates & Tax Policies Text here Text here Population Growth & Demographics Text here Text here Emerging Technologies Text here Text here Recycling & Waste Management Policies Text here Text here Laws regarding consumer protection Text here Text here List down the macro- environmental factors used in the environmental scanning. You can add or alter any point as per your business need. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 6. Micro Environment Suppliers Employees Shareholders Media Customers Competitors Micro Environment Factors 6 You can use this slide to give a guideline to work on mentioned components of micro environment of business This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 7. PESTEL Analysis 7 Trend Evaluation Impact ( 1=High, 5=Low ) Rank in terms of Performance Text here Opportunity 1 1 Opportunity 1 Opportunity 1 Threat 2 Text here Opportunity 1 2 Threat 2 Opportunity 2 Opportunity 1 Text here Threat 2 3 Opportunity 5 Threat 3 Threat 3 Text here Opportunity 3 4 Opportunity 2 Threat 5 Opportunity 4 Text here Opportunity 1 5 Threat 3 Threat 5 Threat 2 Text here Opportunity 4 4 Threat 5 Threat 1 Opportunity 2 Political Economic Social Technological Legal Environmental The slide describes a framework to evaluate the trend and impact of external marketing factor. You can modify it as per needs
- 8. VRIO Analysis 8 Valuable Rare Iminitable Organizationally Exploitable Competitive Advantage Innovative sales mix Partially Management Partially Simplicity of Operation Partially Human Resources Partially Relationship with Suppliers Partially Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Resource/Capability Yes No This slide helps you to evaluate the companyâs resources and thus the competitive advantage, you can alter them as per your requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 9. SWOT Analysis 9 Which of the companyâs strengths can be used to maximize the opportunities you identified? How can you use the companyâs strengths to minimize the threats you identified? What actions can you take to minimize the companyâs weaknesses using the opportunities you identified? How can you minimize the companyâs weaknesses to avoid the threats you identified? StrengthsStrengths WeaknessesWeaknesses OpportunitiesOpportunities ThreatsThreats ( Internal, positive ) ( External, negative ) ( Internal, negative ) ( External, positive ) Mentioned table defines areas to develop a strong business strategy considering all strengths and weaknesses of company. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 10. Competitive Analysis using SWOT 10 Strength My Company Competitor 1 Competitor 2 Competitor 3 What are your business advantages? - - - - Text here - - - - Text here - - - - What areas are you avoiding? - - - - Text here - - - - Text here - - - - Any beneficial trends? - - - - Text here - - - - Text here - - - - Obstacles to overcome? - - - - Text here - - - - Text here - - - - Weakness Opportunity Threat Evaluate your company against your competition with using the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis method. This template has room to compare your company against three others, you can add or alter it as per needs. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. 5C Analysis 11 AreastoEvaluate Categories Company Collaborators Customers Competitors Context âș Product line âș Image in the market âș Culture âș Text here âș Text here âș Suppliers âș Stakeholders âș Distributors âș Text here âș Text here âș Demographic âș Market size & growth âș Buying process âș Text here âș Text here âș Positioning âș Market share âș Strengths & weaknesses of competitors âș Text here âș Text here âș Political & Environmental âș Financial: Interest rates & Exchange rates âș Text here âș Text here âș Text here This template provide a framework to evaluate the key areas that can be applicable to marketing decision. Use it as per your needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 12. Porterâs 5 Force Analysis 1/2 12 Threat of New Entrants âș Barriers to entry âș Text here âș Text here âș Text here âș Text here Bargaining Power of Suppliers âș Number of suppliers âș Text here âș Text here âș Text here âș Text here Bargaining Power of Buyers âș Number of customers âș Text here âș Text here âș Text here âș Text here Threat of Substitute products or services âș Number of substitute products available âș Text here âș Text here âș Text here âș Text here Rivalry among existing Competitors âș Number of competitors âș Text here âș Text here âș Text here âș Text here List down all the factors to analyze the level of competition. This template defines the five basis forces to determine the profit potential. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 13. Porterâs 5 Force Analysis 2/2 13 Bargaining Power of Suppliers âș Differentiation of inputs âș Switching costs âș Presence of substitute inputs âș Text here âș Text here Bargaining Power of Clients âș Buyer concentration âș Buyer volume âș Buyer switching costs âș Buyer information âș Text here Threat of Substitute âș Relative price performance of substitutes âș Text here âș Text here âș Text here âș Text here Threat of New Entrants âș Economies of scale âș Capital requirements âș Proprietary product âș Access to distribution âș Text here Rivalry among existing Competitors âș Industry growth âș Switching costs âș Fixed costs/ value added âș Concentration & balance âș Text here List down all the factors to analyze the level of competition. This template defines the five basis forces to determine the profit potential. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 14. Identifying the Significant Changes in Environment 14 Direct Beneficiaries Other Beneficiaries Other Organizations Inputs & Labor Market Political & Social Environment Text here Text here Text here Text here Text here Text here Text here Text here Text here Text here Text here Text here Text here Text here Text hereTotal How quickly is the market changing? How significantly would a change impact the organizationâs sustainability? Use the template to determine the external influences that may affect the organizationâs business model. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 15. Impact of Micro Environment Factors on Marketing 15 Advertising Sales Promotion Public Relations Personal Selling Direct Marketing Ability to deliver a personal message Ability to reach a large audience Level of interaction Credibility given by target audience Your text here Your text here Low Medium High We have mentioned the table to determine the factors that are beyond the control of marketers but they still influence the decisions made when creating any marketing strategy. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 16. VRIO Analysis: Impact on Performance 16 Competitive disadvantage Below normal Competitive parity Normal Temporary competitive advantage Temporary above normal Sustainable competitive advantage Sustainable above normal Sustainable competitive offer Sustainable above normal For You Valuable Rare Difficult to imitate Supported by organization Competitive implications Performance Competency 1 Competency 2 Competency 3 Competency 4 Competency 5 Yes No This slide helps you to evaluate the companyâs competencies and thus the impact on performance and competitive implications, you can alter them as per your requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 17. PESTEL Impact Map 17 Add Text here Increased legislation on product liability Recession in overseas market Health interest Celebrity interest Obsolete technology Add Text here Add Text here Conflict Interest rate Rise Add Text here Add Text here New Import Laws Recycled material in demand Political Economic Social Technological Legal Environmental LOW MEDIUM HIGHLOWMEDIUMHIGH IMPACT This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The template helps you to plot the impact of PESTEL Factor for product strategy.
- 18. PESTEL Impact Analysis 18 Political Economic Social/ Cultural Technological Legislation Environmental ISSUE IMPACT ON BUSINESS âș Growing political focus âș Global govt. looking for product saving âș Your text here âș Availability of resources âș Increase pressure on pricing âș Your text here âș Global economic crisis âș Reduction in individual disposal income âș Your text here âș Increased pressure on shareholders âș Reluctance of consumer spend on product âș Your text here âș Patient awareness, Changing expectations âș Your text here âș Your text here âș Market likely to grow with increasing concerns âș Your text here âș Your text here âș New info & communication technologies âș Customized treatments âș Your text here âș New digital opportunities, creating new âe-modelsâ âș Your text here âș Your text here âș Your text here âș Your text here âș Your text here âș Changes to advertising laws âș Increased litigation âș Your text here âș Identify eco opportunities to market âș Your text here âș Your text here âș Growing environmental agenda & community awareness âș Your text here The table in the slide illustrate the fraction of the likely macro factors that impact the business. You can use the slide as per need. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 20. Types of Marketing Environment Icons Slide 20
- 21. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 21 About us
- 22. Financial 22 40% Minimum This slide is 100% editable. Adapt it to your needs and capture your audience's attention 60% Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention Maximum This slide is 100% editable. Adapt it to your needs and capture your audience's attention 80%
- 23. Comparison 23 Male 72% 49% Female 90% 54% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 24. Our Team 24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manager John Smith This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Engineer Anita Carol This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manager Sofia Banks
- 25. Post it Notes 25 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Text Here 02 Text Here 03 Text Here 04 Text Here
- 26. 26 Address # Street number, city, state Email Address emailaddress123@gmail.com Contact Numbers 0123456789 Thank you