4. USP OF THE CAKE SHOP MENTION BELOW….
Unique Selling Point
(USP)
Product
And
Services
Conveni
ent
Location
Availabil
ity
Unique
ness
Gift
with
purchas
e
Quality
5. TARGET AUDIENCE:-
IN THE TARGET AUDIENCE WE TARGET
THE MALES AND FEMALES AGE BETWEEN 18-50YRS
CATERGORY – OFFICES , COLLEGES, PARENTS, COUPLE,YOUNG
AND PEOPLE WHO WORK FOR LATE NIGHT THEY CAN ORDER FROM OUR MOBILE
APP…
6. MARKETING FUNNEL
In the marketing Funnel there are three types of funnel…
1). Awareness
2). Consideration
3). Conversion
7. AWARENESS:-
• We aware people about our cakes with help of:-
• Social Media Marketing (Facebook,Instagram)
• Banners Ads
• Newspaper Pemplate Ads Etc…..
8. CONSIDERATION:-
• So basically customer purchase from The Cake Shop because their prices are
reasonable...
• The cake Shop make their cake with wheat flour and in the comparsion in the
market no one make wheat flour cake everyone make white flour (Maida) which is
not good for our health…
• And if we order from their app we also get the Discount Coupon.
9. CONVERSION:-
• We provide free home delivery to our customer…
• We give primary offer to our premium customer….
• And give delivery to all our customer….