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UNIQUE SELLING
POINT (USP)
Unique Selling Point is also known as the
Unique Selling Proposition,is the essence of
what makes your product or services better
than competitor…
MOM’S BAKERY THE CAKE
SHOP
USP OF THE CAKE SHOP MENTION BELOW….
Unique Selling Point
(USP)
Product
And
Services
Conveni
ent
Location
Availabil
ity
Unique
ness
Gift
with
purchas
e
Quality
TARGET AUDIENCE:-
IN THE TARGET AUDIENCE WE TARGET
THE MALES AND FEMALES AGE BETWEEN 18-50YRS
CATERGORY – OFFICES , COLLEGES, PARENTS, COUPLE,YOUNG
AND PEOPLE WHO WORK FOR LATE NIGHT THEY CAN ORDER FROM OUR MOBILE
APP…
MARKETING FUNNEL
In the marketing Funnel there are three types of funnel…
1). Awareness
2). Consideration
3). Conversion
AWARENESS:-
• We aware people about our cakes with help of:-
• Social Media Marketing (Facebook,Instagram)
• Banners Ads
• Newspaper Pemplate Ads Etc…..
CONSIDERATION:-
• So basically customer purchase from The Cake Shop because their prices are
reasonable...
• The cake Shop make their cake with wheat flour and in the comparsion in the
market no one make wheat flour cake everyone make white flour (Maida) which is
not good for our health…
• And if we order from their app we also get the Discount Coupon.
CONVERSION:-
• We provide free home delivery to our customer…
• We give primary offer to our premium customer….
• And give delivery to all our customer….
Thank You

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Unique selling point (usp)

  • 2. Unique Selling Point is also known as the Unique Selling Proposition,is the essence of what makes your product or services better than competitor…
  • 3. MOM’S BAKERY THE CAKE SHOP
  • 4. USP OF THE CAKE SHOP MENTION BELOW…. Unique Selling Point (USP) Product And Services Conveni ent Location Availabil ity Unique ness Gift with purchas e Quality
  • 5. TARGET AUDIENCE:- IN THE TARGET AUDIENCE WE TARGET THE MALES AND FEMALES AGE BETWEEN 18-50YRS CATERGORY – OFFICES , COLLEGES, PARENTS, COUPLE,YOUNG AND PEOPLE WHO WORK FOR LATE NIGHT THEY CAN ORDER FROM OUR MOBILE APP…
  • 6. MARKETING FUNNEL In the marketing Funnel there are three types of funnel… 1). Awareness 2). Consideration 3). Conversion
  • 7. AWARENESS:- • We aware people about our cakes with help of:- • Social Media Marketing (Facebook,Instagram) • Banners Ads • Newspaper Pemplate Ads Etc…..
  • 8. CONSIDERATION:- • So basically customer purchase from The Cake Shop because their prices are reasonable... • The cake Shop make their cake with wheat flour and in the comparsion in the market no one make wheat flour cake everyone make white flour (Maida) which is not good for our health… • And if we order from their app we also get the Discount Coupon.
  • 9. CONVERSION:- • We provide free home delivery to our customer… • We give primary offer to our premium customer…. • And give delivery to all our customer….