The LINKS India - Customer Journey Strategy
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What makes Consumer Journey truly an amazing tool is its predicability and focus in studying consumer behavior and churning out a media and communication plan that ensures maximum ROI.
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The LINKS India - Customer Journey Strategy
- 2. What is it? ! • Everything starts with the consumer… • Brands need to understand their target audience behavior (expectation, priority point of contact, message to be addressed…) • Hence, Brands can propose the relevant and fluid Brand experience to the target consumer through any points of contact
- 3. How does it work? ! • Every consumer is different and has a specific journey and expectations… • We will segment the target audience accordingly • We will deliver the right message at the right time, on the right points of contact, with the right creative tone
- 4. The Journey ! • The first step is the correct mapping of the customer journey • In 6 or 7 dynamic steps • We do it by interviewing your most recent new customers • And by working with your marketing staff with our unique collaborative tool: BUSINESS MARKETING PURSUIT.
- 6. Business Marketing Pursuit ! • It is “a serious game” that will engage your staff and put them in your customer’s shoes • The goal of the game is a mapping of the customer’s journey and lead it to your Brand • Our consulting group of experts will guide you through each step of the game • The results will be shared with our strategic and creative experts so that to create the smartest acquisition campaign for your products ever done!
- 7. Case study
- 8. MNH : a large Insurance company in France… ! • Wanted to expand and recruit new customers in the hospital sector: doctors, nurses and administrative staff • Our interviews showed that these prospective customers are very skeptical of “ All these insurances companies that don’t know anything about health nor understand our jobs” • Based on this insight, the campaign was an amazing success, mixing a major jump in clients acquisition and boosting Brand image
- 10. • • The campaign included a fake « Dr House » series – A hit on the French web ! A special VIP buzz program including PR events like rock concerts
- 13. The MNH Customer Journey Strategy activated a sophisticated media combination On-site professionnal & PR events Web serie (social network) Social network activation E-sales Fulfilment pack WEB ADS & TV replay Search Press Web call-back Loyalty program Point of sales trafic Billboards
- 14. The Links France & India: let us create more value for your business! Kochi New Delhi Paris Nantes
- 15. Contact tim.guillois@thelinksindia.com / + 91 96 54 90 33 44! Tim Guillois! Asia! ! ! ! ! Andrine Mendez! India! andrine.mendez@thelinksindia.com / + 91 98 95 01 45 78! ! ! ! ! ! !