Where is the money in social media? What is a Facebook Share worth? How do APIs monetize? 10 minute presentation at Malaysia Social Media Week.

1. Social Media Monetization and Revenue
ConnectNow CNow
wordle.net
laurelpapworth.com creative commons- some rights reserved
Wednesday, 27 February 13

2. Social Media Monetization and Revenue
laurelpapworth.com creative commons- some rights reserved
Wednesday, 27 February 13

3. Social Media Monetization and Revenue
laurelpapworth.com creative commons- some rights reserved
Wednesday, 27 February 13

4. Social Media Monetization and Revenue
Traditional Media is Circulation
Social Media is Exposure and Reach
laurelpapworth.com creative commons- some rights reserved http://www.flickr.com/photos/59929522@N07
Wednesday, 27 February 13

5. Social Media Monetization and Revenue
laurelpapworth.com creative commons- some rights reserved
Wednesday, 27 February 13

6. Social Media Monetization and Revenue
ROI = Return on Investment
on Community Engagement
laurelpapworth.com creative commons- some rights reserved
Wednesday, 27 February 13

7. Social Media Monetization and Revenue
Social Media is Return Visits
Customers visit a site 9x more stay 5x as long
(Source: McKinsey)
laurelpapworth.com creative commons- some rights reserved IMAGE: http://www.customerinsightgroup.com/
Wednesday, 27 February 13

8. Social Media Monetization and Revenue
Attention Economy: Earned not Bought
4x un-aided brand recall vs SEM
(Source: NFO)
laurelpapworth.com creative commons- some rights reserved IMAGE: http://www.trulydeeply.com.au/
Wednesday, 27 February 13

9. Social Media Monetization and Revenue
Customer to Customer: C2C sales
Social Recommends: $0-10 vs $10-$400
laurelpapworth.com creative commons- some rights reserved IMAGE: http://www.trulydeeply.com.au/
Wednesday, 27 February 13

10. Social Media Monetization and Revenue
Social Customer Service and Technical Support
5x-10x more cost effective than phone support
laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7
Wednesday, 27 February 13

11. Social Media Monetization and Revenue
Chompon - Customer Shares to Customer
Facebook Share $14 Facebook Like $8
Twitter Tweet $5 Twitter Follower $2
laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7
Wednesday, 27 February 13

12. Social Media Monetization and Revenue
Eventbrite - Attendee Shares to Attendee
Facebook Share: $2.52, Tweet 43c,
LinkedIn: 90c email: $2.34 ($1.78 average)
laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7
Wednesday, 27 February 13

13. Social Media Monetization and Revenue
Just Giving - Donator to Donator
Just Giving: Facebook Share (6 needed per donation) $8 per like.
laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7
Wednesday, 27 February 13

14. Social Media Monetization and Revenue
ROI = Return on Investment
on Community Engagement
laurelpapworth.com creative commons- some rights reserved
Wednesday, 27 February 13

15. Social Media Monetization and Revenue
ROI Return on Investment vs COI Cost of Inaction
Apple loses $4.6 bn due to Social Media
laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7
Wednesday, 27 February 13

16. Social Media Monetization and Revenue
Watch the Markets AND Social Media
Stock Movement in Realtime
laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7
Wednesday, 27 February 13

17. Social Media Monetization and Revenue
API Monetization
laurelpapworth.com creative commons- some rights reserved
Wednesday, 27 February 13

18. Social Media Monetization and Revenue
Salesforce - transactions in CRM, iOS,
over 40% of all of Salesforce.com traffic comes from their API
laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7
Wednesday, 27 February 13

19. Social Media Monetization and Revenue
Amazon - transactions on Facebook, iPhone (API)
Amazon: 140,000 registered developers. Third-party sellers = 28% of
Amazon’s second-quarter unit sales, or $490 million.
laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7
Wednesday, 27 February 13

20. Social Media Monetization and Revenue
eBay - transactions on Facebook, iOS, Blogs
25,000 developers with 1,900 certified applications. 8 billion API
requests, transactions up 84 % annually.
laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7
Wednesday, 27 February 13

21. Social Media Monetization and Revenue
laurelpapworth.com creative commons- some rights reserved
Wednesday, 27 February 13