What’s Happening Today in Digital & What's Around the Corner | Frankie Chow & Brock Warner, Stephen Thomas

1,180 views

Published on

What’s Happening Today in Digital & What's Around the Corner / Frankie Chow, Ontario Trillium Foundation & Brock Warner, Stephen Thomas

This session will bring you up to speed with current best practices for nonprofits using digital and social media to engage with their supporters. Frankie and Brock will share tips, tricks, and low-cost tools to give you a leg-up on your competitors, and ultimately save you time. Then, you’ll get a crash course in what’s around the corner in digital, what’s cutting-edge in social, and a rundown of potential game-changing tech that you may have never heard of. This session will cover the classics like email and blogs, dive into research and trends on social media like Facebook, Twitter, Pinterest and YouTube, and share strategies and time-saving tools that you can put to work right away for yourself and your charity.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,180
On SlideShare
0
From Embeds
0
Number of Embeds
95
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

What’s Happening Today in Digital & What's Around the Corner | Frankie Chow & Brock Warner, Stephen Thomas

  1. 1. What’s Next in Digital Frankie Chow Brock Warner
  2. 2. Intro’sBrock Warner Frankie Chow• Account Manager, Stephen • Events & Social Media Thomas Ltd. enthusiast• Research Assistant for The • Committee member of Philanthropic Mind Hospice Toronto.• Co-chair of Young Non- • Content contributor for e- Profit Professionals. Hilborn News• Blogger, 101fundraising.org • Steering committee of BeGoodBeSocial Toronto. • Donor, volunteer, gamer.
  3. 3. AGENDA1. Social Media – Facebook Timeline & Pinterest2. Social Media – Who’s using it, who is doing it well?3. Tips!4. Low-cost tech options5. Shareability – Why, how, and examples6. Gamification – What is it, Why it matters, and examples PRACTICAL! PRACTICAL?
  4. 4. Facebook TimelineAre you using it to it’s full potential?
  5. 5. Facebook – the opportunity• Reach new audiences via core supporters• Corporate partners – your audience is valuable!• Integrate with special event fundraisingSource: https://www.blackbaud.com/files/resources/downloads/WhitePaper_EventParticipantsSocialMedia.pdf
  6. 6. Pinterest Another gimmick ornext big social marketing tool?
  7. 7. What is Pinterest?
  8. 8. Pinterest – the opportunities• High impact through powerful visual content.• Partnerships with businesses/other charities.• Most content readily available on the web.
  9. 9. The State of SM in Canada• Stephen Thomas Ltd & Ajah studying all reported charity URL’s to determine adoption rates, audience sizes, and more.• Full report to be released in Fall 2012.• The following are preliminary findings only.
  10. 10. % of Charities using social media 10% Have Website and Use Social Media 18% Have Website Only 72% No Website or Social MediaNotes:- If no website was reported on T3010, classified as “no website or social media”- If social media account not linked anywhere on homepage, classified as “website only”- +/- 1-3% of URL’s are misreported as emails, are dead links, or misspelled.- Preliminary findings only – final report to be published Fall 2012
  11. 11. % usage by province16%14%12%10%8%6%4%2%0% Notes: - NT has just 17 charities using social media - Preliminary findings only – final report to be published Fall 2012
  12. 12. Comparing Average Revenue of charities with and without social media $12Millions $10 11% Average Revenue from Sales Avergae Revenue from Sales 8% $8 88% Average Revenue from Gifts $6 $4 7% Average Other $2 8% 85% $0 With Website Only With Website and Social Media Notes: - If social media channels exist in isolation from homepage, classified as ‘website only’ - Preliminary findings only – final report to be published Fall 2012
  13. 13. Total Revenue and "Likes" On Facebook 100 Millions 90 80 70Total Revenue 60 50 40 30 20 10 0 0 200 400 600 800 1000 1200 Facebook "Likes" Notes: - Preliminary findings only – final report to be published Fall 2012 - Top and bottom 10% outliers removed to find a broad correlation - If revenue improperly reported in T3010, that is reflected here
  14. 14. Total Revenue and "Likes" On Facebook … ? 100 Millions 90 80 70Total Revenue 60 50 . ! 40 30 20 10 0 0 200 400 600 800 1000 1200 Facebook "Likes" Notes: - Preliminary findings only – final report to be published Fall 2012 - Top and bottom 10% outliers removed to find broad correlation - If revenue improperly reported in T3010, that is reflected here
  15. 15. Examples!Who is punching above their weight?
  16. 16. Canadian Paralympic Foundation
  17. 17. Rethink Breast Cancer
  18. 18. Fondation Dédé Fortin
  19. 19. Leading the Pack in CanadaFacebook (as of June 12/12): – David Suzuki (Foundation): 199,000 – Fondation CHU Sainte-Justine: 89,000 – WWF Canada: 86,000 – Heart and Stroke Foundation: 80,000 – World Vision Canada: 51,156 – UNICEF Canada: 49,000 – International Baccalaureate: 45,000
  20. 20. Leading the Pack in CanadaTwitter (as of June 12/12): – David Suzuki (Foundation): 43,000 – WWF Canada: 16,833 – Art Gallery of Ontario: 16,652 – UNICEF Canada: 13,581 – Imagine Canada: 13,388 – Queen’s University: 13,126
  21. 21. Keep up the great work!
  22. 22. Tips for your organization• Create and share a policy/guidelines – 200+ Samples: http://socialmediagovernance.com/policies.php?f=5• Building a strategy – Beth’s Blog: http://beth.typepad.com/beths_blog/2009/01/creating-your- organizations-social-media-strategy-map.html• Finding your champion – Internal and/or external
  23. 23. Tips for your organization• Free and low cost tech – Buffer (bufferapp.com) – IFTTT.com for alerts, automation – Klout for measuring impact • Sprout Social for $9/month takes measurement further – Tweetdeck, Hootsuite – oDesk, eLance for outsourcing tasks
  24. 24. Shareability• Why? Find small connected networks• Key to driving traffic, new audiences• Consistency feeds sharing• Remember the basics – Asking to share works – Host videos on YouTube with ability to embed – Make share buttons prominent
  25. 25. Shareability• Search Engine Optimization – Focus your use of keywords – Choose great, specific titles – Repetition, repetition• Video is highly shareable – Buy a camera, and learn how to use it. – YouTube has instructional videos – Research and download free/cheap software – Play with the technology
  26. 26. Shareability – How to go viral?• One of the most successful viral videos ever• It became popular due to: – Great storytelling, strong call for support. – Shared by many people through their network of friends on channels such as Facebook. – The ease in which people can share this content.
  27. 27. What is Gamification?• It is the social marketing concept of incorporating game dynamics to drive participation within your content, stacking incentives along a pathway of actions you want users to follow.
  28. 28. Gamification – the opportunity• Low cost• Can be easily incorporated into existing tools. (i.e. websites, emails, social networks)• Very effective in engaging users and building loyalty to a variety of goals.
  29. 29. Getting started• Draft a plan: – What are your goals? – Who are your audience? – What is your content?• Development: – What resources do you have? – Utilize techniques to encourage users to use and share your content. – Use low cost/free software to measure and analyze data.
  30. 30. What next?WeTopia:• Facebook game developed by Sojo Studios• Users play to earn “Joy” which they can donate to programs of partner charities.
  31. 31. Angry Birds: Deminer:• Rovio Mobile Ltd. Teamed up • A game developed for with BirdLife International to Handicap International UK in bring awareness to the 190 2003. critically endangered bird • Raised substantial awareness species on our planet. about landmines & clusterbombs.
  32. 32. Recap!

×