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Social Media and Social Networking Town Hall Discussion<br />Why and How Product Managers and Marketers Need to Up their G...
http://www.flickr.com/photos/telstar/1348916033/lightbox/<br />
It’s OK to feel that you are being steamrolled by<br /> Social Media<br />
http://www.flickr.com/photos/hot_n_flashy/3784110808/sizes/l/in/photostream/<br />
It’s not OK to not stock the lake.  <br />
http://www.flickr.com/photos/janbrasna/176341008/<br />
Talk AT Many<br />
http://www.flickr.com/photos/viagallery/3440496547/<br />
OR <br />Engage WITH Few<br />
Product Managers and Product Marketers Can Help Stock The Lake!Produce Content and Share It to Be Found<br />10<br />
Why Social Media? – Content Syndication<br />11<br />
Why Social Media? Employee Evangelist Example - Dell<br />12<br />
Why Social Media? Employee Evangelist Example - EMC<br />13<br />
Product Managers & Marketers Can Leverage Events to Engage: VMworld example including HP at VMworld<br />14<br />
Engaging and Connecting with Prospects and Customers - Leverage Events to Stay Engaged<br />15<br />
Example Community Page & Community Written White Papers<br />16<br />
Product Managers and Marketers Can Take Advantage of User Feedback – Like Yottaa – a Web Performance Optimization Company ...
Today’s Next Talks Focus on How To Leverage Mobile Apps for Mobile Engagement at Events<br />18<br />
Social Media tools help a massive product launch over 41 products launched in one day by EMC<br />19<br />
Social Media & Content Marketing Program Goals<br /><ul><li>Leads
SEO Momentum
“Real Time Results” – Google Caffeine Relevancy
Customer Feedback
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Social Media and Social Networking Town Hall Discussion - William Toll at ProductCamp Boston, April 2011

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Town hall format discussion to explore the latest trends, opportunities, and potential bariers to delivering the next generation of social networking apps to the professional as well as the perconal/consumer market. Session wil consist of 5 min intros by panelmembers with expereince in social networking, location Based Services (LBS) , and mobile, followed by open discussion encouraging input, conversation and debate from all participants.

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Social Media and Social Networking Town Hall Discussion - William Toll at ProductCamp Boston, April 2011

  1. 1. Social Media and Social Networking Town Hall Discussion<br />Why and How Product Managers and Marketers Need to Up their Game<br />William Toll @utollwi<br />VP, Marketing Yottaa<br />
  2. 2. http://www.flickr.com/photos/telstar/1348916033/lightbox/<br />
  3. 3. It’s OK to feel that you are being steamrolled by<br /> Social Media<br />
  4. 4. http://www.flickr.com/photos/hot_n_flashy/3784110808/sizes/l/in/photostream/<br />
  5. 5. It’s not OK to not stock the lake. <br />
  6. 6. http://www.flickr.com/photos/janbrasna/176341008/<br />
  7. 7. Talk AT Many<br />
  8. 8. http://www.flickr.com/photos/viagallery/3440496547/<br />
  9. 9. OR <br />Engage WITH Few<br />
  10. 10. Product Managers and Product Marketers Can Help Stock The Lake!Produce Content and Share It to Be Found<br />10<br />
  11. 11. Why Social Media? – Content Syndication<br />11<br />
  12. 12. Why Social Media? Employee Evangelist Example - Dell<br />12<br />
  13. 13. Why Social Media? Employee Evangelist Example - EMC<br />13<br />
  14. 14. Product Managers & Marketers Can Leverage Events to Engage: VMworld example including HP at VMworld<br />14<br />
  15. 15. Engaging and Connecting with Prospects and Customers - Leverage Events to Stay Engaged<br />15<br />
  16. 16. Example Community Page & Community Written White Papers<br />16<br />
  17. 17. Product Managers and Marketers Can Take Advantage of User Feedback – Like Yottaa – a Web Performance Optimization Company and Rackspace a cloud infrastructure company..<br />17<br />
  18. 18. Today’s Next Talks Focus on How To Leverage Mobile Apps for Mobile Engagement at Events<br />18<br />
  19. 19. Social Media tools help a massive product launch over 41 products launched in one day by EMC<br />19<br />
  20. 20. Social Media & Content Marketing Program Goals<br /><ul><li>Leads
  21. 21. SEO Momentum
  22. 22. “Real Time Results” – Google Caffeine Relevancy
  23. 23. Customer Feedback
  24. 24. Sentiment Analysis
  25. 25. Thought Leadership & Engagement
  26. 26. Blogger Outreach
  27. 27. Analyst Engagement
  28. 28. Customer and Prospect Engagement
  29. 29. “Klout”
  30. 30. Reach & Thought leadership relevancy
  31. 31. Awareness - # of mentions</li></ul>20<br />
  32. 32. Employee Engagement & Thought Leadership<br /><ul><li>Employee engagement makes it real
  33. 33. Employee engagement enables multiple vehicles & links
  34. 34. Employee benefit = “Fame & Money” – Passion  Selected employees can be active here:
  35. 35. Twitter
  36. 36. Blogs
  37. 37. LinkedIn
  38. 38. Delicious, Digg
  39. 39. Blog Commenting/Guest Posting
  40. 40. Forums
  41. 41. LOCAL Events – Sponsor, Speak, Engage, Network –
  42. 42. Send news, KW, trend info to marketing & sales - -share.</li></ul>21<br />
  43. 43. Tactical Map: Social Media - Strategy and Vehicles<br />Press Releases<br />Articles<br />Flickr<br />Facebook<br />Delicious/Digg (s)<br />Foursquare (s)<br />Forums/Discussions<br />Evangelist (s) Promotion<br />Blog(s)<br />Twitter (s)<br />YouTube (s)<br />LinkedIn (s)<br />Community Page<br />Links on 3rd Party Directories(s)<br />White Paper<br />Events Page<br />Webinar<br />How-To-Video<br />Podcast<br />Slideshare (s)<br />Case Study<br />Customer Video<br />Email Marketing<br />Analyst Reports<br />(s)= Multiple<br />22<br />
  44. 44. Thank You!<br />William Toll @utollwi<br />VP - Marketing @Yottaa<br />www.yottaa.com<br />william@williamtoll.com<br />

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