Social Media for Film TV- Innovations in Multiplatform Content

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Social Networks don't just promote new movies and TV series - they can be the "reverse channel" feeding back content to be used in the filming, and extend storylines beyond the limitations of traditional delivery systems. This presentation to guests at the Australian Film Television and Radio School on behalf of world leader in film/tv cross media, LAMP (Laboratory Advanced Media Production).

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  • Social Media for Film TV- Innovations in Multiplatform Content

    1. 1. Social Media Workshop SOCIAL NETWORKS PHOTO:GARY HAYES © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    2. 2. Social Web Workshop Entertainment and Isolation The changing face of mediums... © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    3. 3. Social Media Workshop JDFILMREVIEWS.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    4. 4. Social Web Workshop “Radio is a medium of entertainment which permits millions of people to listen to the same joke at the same time, ...and yet remain lonesome” T.S. Eliot © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    5. 5. Social Media Workshop NETWORKWEAVING.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    6. 6. Social Media Workshop 66.3 Million use PC while watching TV In-Stat April 2009 (USA) FLICKR: EXALTHIM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    7. 7. Social Web Workshop When I got my first television set, I stopped caring so much about having close relationships.” Andy Warhol © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    8. 8. Social Media Workshop OSIRRA.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    9. 9. Social Media Workshop BLOG: SYRACUSE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    10. 10. Social Media Workshop ANTHONY HARVEY/AP PHOTO © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    11. 11. Social Web Workshop “A live concert to me is exciting because of all the electricity ... that is generated in the crowd and on stage.” Elvis Presley © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    12. 12. Social Media Workshop FLICKR: SEMI-DETACHED © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    13. 13. Social Media Workshop BAINBRIDGEDOWNTOWN © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    14. 14. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    15. 15. Social Media Workshop KATECONSUMPTION © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    16. 16. Entertainment and Conversation Creating buzz, hype and chatter... REALESTATERADIOUSA
    17. 17. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    18. 18. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    19. 19. Social Media Workshop Creating Buzz Trailers and promotional teasers Which character are you and other quizzes Photos and behind the scenes content Before and after backstories Alternate endings and DVD Character Blogs and talking extras head videos Wallpapers, Screensavers and ringtones © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    20. 20. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and other quizzes Photos and behind the scenes content Before and after backstories Alternate endings and DVD Character Blogs and talking extras head videos Wallpapers, Screensavers and ringtones © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    21. 21. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and COMMENTS & RATINGS other quizzes Photos and behind the scenes content Before and after backstories Alternate endings and DVD Character Blogs and talking extras head videos Wallpapers, Screensavers and ringtones © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    22. 22. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and COMMENTS & RATINGS other quizzes Photos and behind the scenes content Before and after backstories USED IN BLOGS Alternate endings and DVD Character Blogs and talking extras head videos Wallpapers, Screensavers and ringtones © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    23. 23. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and COMMENTS & RATINGS other quizzes Photos and behind the scenes content Before and after backstories USED IN BLOGS Alternate endings and DVD Character Blogs and talking extras head videos DISCUSSED ON FORUMS Wallpapers, Screensavers and ringtones © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    24. 24. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and COMMENTS & RATINGS other quizzes Photos and behind the scenes content Before and after backstories USED IN BLOGS Alternate endings and DVD Character Blogs and talking extras head videos DISCUSSED ON FORUMS Wallpapers, Screensavers and ringtones FIND->FILTER->FORWARD © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    25. 25. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and COMMENTS & RATINGS other quizzes ADDED TO FACEBOOK Photos and behind the scenes content Before and after backstories USED IN BLOGS Alternate endings and DVD Character Blogs and talking extras head videos DISCUSSED ON FORUMS Wallpapers, Screensavers and ringtones FIND->FILTER->FORWARD © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    26. 26. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and COMMENTS & RATINGS other quizzes ADDED TO FACEBOOK Photos and behind the scenes content Before and after backstories USED IN BLOGS RESPONSE VIDEOS Alternate endings and DVD Character Blogs and talking extras head videos DISCUSSED ON FORUMS Wallpapers, Screensavers and ringtones FIND->FILTER->FORWARD © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    27. 27. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and COMMENTS & RATINGS other quizzes ADDED TO FACEBOOK Photos and behind the scenes content Before and after backstories USED IN BLOGS RESPONSE VIDEOS Alternate endings and DVD Character Blogs and talking extras head videos DISCUSSED ON FORUMS COPYABLE MATERIAL Wallpapers, Screensavers and ringtones FIND->FILTER->FORWARD © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    28. 28. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    29. 29. Entertainment and the Experiential Provide the extended experience THECOFFEEBEANSHOP
    30. 30. Social Media Workshop ENTREPRENEURS-JOURNEY © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    31. 31. Social Media Workshop THE_BROWNHORSE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    32. 32. Social Media Workshop How I Met Your Mother CBS © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    33. 33. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    34. 34. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    35. 35. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    36. 36. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    37. 37. Human Narrative Poetry, insults and the banal in 140 characters
    38. 38. Human Narrative Love, Comedy and Death in 140 characters
    39. 39. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    40. 40. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    41. 41. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    42. 42. Social Media Workshop World of Warcraft 11.5 Million Paying COST: $200 Million COMPLETE: 16 million REVENUE: $860 storylines/quests per Million in March Q day 80 films based on ORIGINALLY: 600 Virtual (2009) stories Q3 08 - $148.5 million NOW: 7,650 invested in 12 VW © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    43. 43. Social Media Workshop Community Purpose/Values Events/Podcasts/ Games/Interviews Profiles/Identity/Trust/ Reputation Rituals/Birthday/ Death/Engagement Places/Welcome/ Backstory Etiquette/Rules/Rules of Engagement Tools/Blogs/Video Swarms/SubFans/ Roles/Fans//Leaders Tribes/ © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    44. 44. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm

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