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Social Media Workshop




SOCIAL NETWORKS




                                                                            ...
Social Web Workshop




    Entertainment and Isolation
    The changing face of mediums...



© © Laurel Papworth - Socia...
Social Media Workshop

                                                                                 JDFILMREVIEWS.COM
...
Social Web Workshop




    “Radio is a medium of
    entertainment which permits
    millions of people to listen to
    ...
Social Media Workshop




NETWORKWEAVING.COM



    © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
   ...
Social Media Workshop




                   66.3 Million use PC while watching TV
                          In-Stat April...
Social Web Workshop




When I got my first television set,
I stopped caring so much about
     having close relationships....
Social Media Workshop




                                                                                      OSIRRA.COM...
Social Media Workshop




BLOG: SYRACUSE



     © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
     B...
Social Media Workshop




                                                                                 ANTHONY HARVEY/...
Social Web Workshop




    “A live concert to me is exciting
    because of all the electricity
    ... that is generated...
Social Media Workshop




                                                FLICKR: SEMI-DETACHED



© © Laurel Papworth - S...
Social Media Workshop




                                                BAINBRIDGEDOWNTOWN



© © Laurel Papworth - Soci...
Social Media Workshop




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.c...
Social Media Workshop




                                                                                  KATECONSUMPTIO...
Entertainment
and
Conversation
Creating buzz, hype
and chatter...

                      REALESTATERADIOUSA
Social Media Workshop




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.c...
Social Media Workshop




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.c...
Social Media Workshop




    Creating Buzz
    Trailers and promotional teasers                   Which character are you...
Social Media Workshop




    Creating Buzz + Social Network
    Trailers and promotional teasers                   Which ...
Social Media Workshop




    Creating Buzz + Social Network
    Trailers and promotional teasers                   Which ...
Social Media Workshop




    Creating Buzz + Social Network
    Trailers and promotional teasers                   Which ...
Social Media Workshop




    Creating Buzz + Social Network
    Trailers and promotional teasers                   Which ...
Social Media Workshop




    Creating Buzz + Social Network
    Trailers and promotional teasers                   Which ...
Social Media Workshop




    Creating Buzz + Social Network
    Trailers and promotional teasers                   Which ...
Social Media Workshop




    Creating Buzz + Social Network
    Trailers and promotional teasers                   Which ...
Social Media Workshop




    Creating Buzz + Social Network
    Trailers and promotional teasers                   Which ...
Social Media Workshop




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.c...
Entertainment
and the
Experiential
Provide the extended
experience


                       THECOFFEEBEANSHOP
Social Media Workshop




                                                                                 ENTREPRENEURS-J...
Social Media Workshop




                                                                                  THE_BROWNHORSE...
Social Media Workshop




  How I Met Your Mother CBS




© © Laurel Papworth - Social Network Strategist +61 (0) 432 6849...
Social Media Workshop




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.c...
Social Media Workshop




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.c...
Social Media Workshop




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.c...
Social Media Workshop




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.c...
Human Narrative
Poetry, insults and the banal in 140 characters
Human Narrative
Love, Comedy and Death in 140 characters
Social Media Workshop




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.c...
Social Media Workshop




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.c...
Social Media Workshop




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.c...
Social Media Workshop




    World of Warcraft
    11.5 Million Paying                                  COST: $200 Millio...
Social Media Workshop




    Community
    Purpose/Values                                       Events/Podcasts/
        ...
Social Media Workshop




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.c...
Social Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform Content
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Social Media for Film TV- Innovations in Multiplatform Content

Social Networks don't just promote new movies and TV series - they can be the "reverse channel" feeding back content to be used in the filming, and extend storylines beyond the limitations of traditional delivery systems. This presentation to guests at the Australian Film Television and Radio School on behalf of world leader in film/tv cross media, LAMP (Laboratory Advanced Media Production).

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Social Media for Film TV- Innovations in Multiplatform Content

  1. 1. Social Media Workshop SOCIAL NETWORKS PHOTO:GARY HAYES © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  2. 2. Social Web Workshop Entertainment and Isolation The changing face of mediums... © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  3. 3. Social Media Workshop JDFILMREVIEWS.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  4. 4. Social Web Workshop “Radio is a medium of entertainment which permits millions of people to listen to the same joke at the same time, ...and yet remain lonesome” T.S. Eliot © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  5. 5. Social Media Workshop NETWORKWEAVING.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  6. 6. Social Media Workshop 66.3 Million use PC while watching TV In-Stat April 2009 (USA) FLICKR: EXALTHIM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  7. 7. Social Web Workshop When I got my first television set, I stopped caring so much about having close relationships.” Andy Warhol © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  8. 8. Social Media Workshop OSIRRA.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  9. 9. Social Media Workshop BLOG: SYRACUSE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  10. 10. Social Media Workshop ANTHONY HARVEY/AP PHOTO © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  11. 11. Social Web Workshop “A live concert to me is exciting because of all the electricity ... that is generated in the crowd and on stage.” Elvis Presley © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  12. 12. Social Media Workshop FLICKR: SEMI-DETACHED © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  13. 13. Social Media Workshop BAINBRIDGEDOWNTOWN © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  14. 14. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  15. 15. Social Media Workshop KATECONSUMPTION © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  16. 16. Entertainment and Conversation Creating buzz, hype and chatter... REALESTATERADIOUSA
  17. 17. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  18. 18. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  19. 19. Social Media Workshop Creating Buzz Trailers and promotional teasers Which character are you and other quizzes Photos and behind the scenes content Before and after backstories Alternate endings and DVD Character Blogs and talking extras head videos Wallpapers, Screensavers and ringtones © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  20. 20. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and other quizzes Photos and behind the scenes content Before and after backstories Alternate endings and DVD Character Blogs and talking extras head videos Wallpapers, Screensavers and ringtones © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  21. 21. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and COMMENTS & RATINGS other quizzes Photos and behind the scenes content Before and after backstories Alternate endings and DVD Character Blogs and talking extras head videos Wallpapers, Screensavers and ringtones © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  22. 22. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and COMMENTS & RATINGS other quizzes Photos and behind the scenes content Before and after backstories USED IN BLOGS Alternate endings and DVD Character Blogs and talking extras head videos Wallpapers, Screensavers and ringtones © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  23. 23. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and COMMENTS & RATINGS other quizzes Photos and behind the scenes content Before and after backstories USED IN BLOGS Alternate endings and DVD Character Blogs and talking extras head videos DISCUSSED ON FORUMS Wallpapers, Screensavers and ringtones © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  24. 24. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and COMMENTS & RATINGS other quizzes Photos and behind the scenes content Before and after backstories USED IN BLOGS Alternate endings and DVD Character Blogs and talking extras head videos DISCUSSED ON FORUMS Wallpapers, Screensavers and ringtones FIND->FILTER->FORWARD © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  25. 25. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and COMMENTS & RATINGS other quizzes ADDED TO FACEBOOK Photos and behind the scenes content Before and after backstories USED IN BLOGS Alternate endings and DVD Character Blogs and talking extras head videos DISCUSSED ON FORUMS Wallpapers, Screensavers and ringtones FIND->FILTER->FORWARD © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  26. 26. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and COMMENTS & RATINGS other quizzes ADDED TO FACEBOOK Photos and behind the scenes content Before and after backstories USED IN BLOGS RESPONSE VIDEOS Alternate endings and DVD Character Blogs and talking extras head videos DISCUSSED ON FORUMS Wallpapers, Screensavers and ringtones FIND->FILTER->FORWARD © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  27. 27. Social Media Workshop Creating Buzz + Social Network Trailers and promotional teasers Which character are you and COMMENTS & RATINGS other quizzes ADDED TO FACEBOOK Photos and behind the scenes content Before and after backstories USED IN BLOGS RESPONSE VIDEOS Alternate endings and DVD Character Blogs and talking extras head videos DISCUSSED ON FORUMS COPYABLE MATERIAL Wallpapers, Screensavers and ringtones FIND->FILTER->FORWARD © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  28. 28. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  29. 29. Entertainment and the Experiential Provide the extended experience THECOFFEEBEANSHOP
  30. 30. Social Media Workshop ENTREPRENEURS-JOURNEY © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  31. 31. Social Media Workshop THE_BROWNHORSE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  32. 32. Social Media Workshop How I Met Your Mother CBS © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  33. 33. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  34. 34. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  35. 35. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  36. 36. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  37. 37. Human Narrative Poetry, insults and the banal in 140 characters
  38. 38. Human Narrative Love, Comedy and Death in 140 characters
  39. 39. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  40. 40. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  41. 41. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  42. 42. Social Media Workshop World of Warcraft 11.5 Million Paying COST: $200 Million COMPLETE: 16 million REVENUE: $860 storylines/quests per Million in March Q day 80 films based on ORIGINALLY: 600 Virtual (2009) stories Q3 08 - $148.5 million NOW: 7,650 invested in 12 VW © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  43. 43. Social Media Workshop Community Purpose/Values Events/Podcasts/ Games/Interviews Profiles/Identity/Trust/ Reputation Rituals/Birthday/ Death/Engagement Places/Welcome/ Backstory Etiquette/Rules/Rules of Engagement Tools/Blogs/Video Swarms/SubFans/ Roles/Fans//Leaders Tribes/ © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  44. 44. Social Media Workshop © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm

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