Strategic Management

2. Meaning
A feasible approach to appraising the
organisation is to start with the factors and
influences within the organisation. This could
be called the organisational capability factors.

3. Organisational Capabilty Factors
Financial capability Factors:
Sources of Funds
Usage of Funds
Management of Funds

4. Marketing Capabilty Factors
Product related
Price related
Place related
Promotion related

5. Operations Capabilty Factors
Production System
Operations and Control
R & D System

6. Personnel Capabilty Factors
Personnel System
Organisational and
Employee characteristics
Industrial relations

7. Information Management Capabilty Factors
Acquisition and retention
Processing and synthesising
Transmission and Dissemination
Retrieval and Usage

8. General Management Capabilty Factors
General Management System
General Managers
External relationship
Organisational Climate

9. Factors affecting Organisational Appraisal
• Strategist Related
• Organisation Related
• Environment Related

10. Methods of organisational Appraisal
• Internal Analysis
• Comparative Analysis
• Comprehensive Analysis
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11. Internal Analysis
VRIO-Value, Rare, Inimitable and
organisational
Value Chain Analysis
Quantitative Analysis
Qualitative Analysis

12. Comparative Analysis
Historical Analysis
Industry Norms
Benchmarking

13. Comprehensive Analysis
Key Factor Rating
Business Intelligence
Systems
Balanced Score Card

14. Thank You