Presentation explaining the growth share matrix and the four components, including examples.

1. Growth Share Matrix
Shelby Tracy

2. What is the Growth Share Matrix?
The growth share matrix is a helpful business tool, based
on the philosophy that a product’s market growth rate and
its market share are important considerations in
determining its market strategy.

3. Illustration of the Growth Share Matrix

4. Stars
Stars are products with a dominant share of the
market and are good prospects for growth.
They have a high market growth and a high
market share.

5. Example of a Star
An example of a star would be the Nintendo Wii U gaming system
because it has the dominant gaming market share, and does not
have much competition. It also as room to grow in the market and
it creates an abundance of revenue for the company.

6. Cash Cows
Cash cows have a dominant share of the market
but are low prospects for growth. They are low in
the market growth and high in the market share.

7. Example of a Cash Cow
An example of a cash cow are Bounty paper towels for Proctor and
Gamble because they have a dominant share of the market,
although they do not have room to grow and expand in the paper
towel market. They create a good amount of revenue for the
company, since they control the majority of the market.

8. Dogs
Dogs have a subordinate share of the market and
are low prospects for growth. They have a low
market share and a low market growth.

9. Example of a Dog
An example of a dog in the growth share matrix are MP3 players
compared to iPods for the company Sony. MP3 players do not have
a large amount of the market, since iPods and most phones have
music on them. There is also not a lot of room for them to grow
since phones and other technology is advancing quicker than MP3
players.

10. Question Marks
Question marks have a small share of the market and
usually require a lot of cash to build market share. They
have an opportunity to acquire market growth, but it can
be difficult to accomplish.

11. Example of a Question Mark
An example of a question mark would be the Mercedes racing bikes,
compared to the other Mercedes automotive products because it
does not have a large share of the market, although there is room for
growth in the market. They require a large amount of money to make
the products, allowing for potential growth in the market.