The document discusses strategies for developing and marketing new products. It recommends researching customer needs to create innovative products that fill an unmet need. Companies should develop attractive marketing campaigns using various digital channels to promote their products and increase sales. It also stresses the importance of continuously monitoring market trends and upgrading products based on customer feedback to stay competitive as the market becomes saturated over time. Having a strong marketing team with strategic training is important to open new market opportunities and sell products effectively.

1. Septo Indarto

2.  Your Goal

3.  To look at good opportunity what is a
product you could sell into the market.

4.  When you sell you product to market you will
get the competition from the other
companies. Give your product that will sell
by different style of quality.
 Example: Nintendo Wii creates the different
product of video game to add the new
customer, especially Non-lover video game,
such as women and the parents.

5.  You have to make a very good and attractive
marketing concept to increase selling of your
products. Using Video Marketing (You Tube),
Social Networking (Facebook), E-commerce
(Yahoo.com)
 (Example: Coca-cola and Toyota Yaris are
having a good advertisement to embrace
many customers).

6.  Day by day, the market will full with
various products. Every day you will see
there is a new product launching to the
market. The question to you is how to
survive?
 You must do research and development to
create a new product by a good
innovation. Data base from customer
survey is important to boost your research
and development.
 (SAMSUNG Electronic does this strategy to
create innovation products in the
market).

7.  Your Strategy

8.  You need to see about a new space in the
market when your competitor never
entering. It’s a good achievement to your
company as a pioneer.
 (SAMSUNG is the first company does
innovation in LCD TV-Flat and selling massive
to customers).

9.  The ability to process information quickly
has almost entirely been neglected
 (Kemampuan memproses informasi secara
cepat yang diabaikan oleh para pesaing).
 Many Japanese companies do this strategy
of the marketing strategy. In 1970s when
the world was in oil big crisis. The
automotive car makers created a small
car to reduce oil/gasoline using. In short
time cars from Japan were too popular in
the world).

10.  Up grade information coming from the
market is so important to use as analyze
the market trend. It will help so much for
the marketer to do their marketing
activities on selling their market. The
marketer could do a survey about
characteristic of products they will sell
continuously. In the other way, the other
way, the marketer could see the market
trend from trading fair, information from
internet, newspaper, magazine etc.

11.  Your company must be having the best
team of marketing. Every marketing team
should have a strategy how to create an
opportunity to open space of the market
and then to sell products to the market.
Training for marketing is something
important to increase the marketers doing
improvisation to catch the market.
 (General Electric always gives the good
training for their marketer to create
innovation marketing).