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SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu


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What are some ways/tips for incorporating search engine optimization in to my startup?

I answered this question in an hour long talk at one of Toronto's most well-recognized startup incubators, Extreme Venture Partners.

Published in: Technology, Design
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SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu

  1. 1. Startup Search Marketing 101 Dev Basu | President @ Powered by Search Inc. October 2010
  2. 2. What We’re Going to Be Talking About Today <ul><li>The Search Landscape </li></ul><ul><li>Understanding The Value of SEO </li></ul><ul><li>The Key to Startup SEO Success </li></ul><ul><ul><li>Keyword Research </li></ul></ul><ul><ul><li>Building Search Friendly Websites </li></ul></ul><ul><ul><li>On Page Optimization </li></ul></ul><ul><ul><li>Link Building Strategies </li></ul></ul><ul><ul><li>Using Social Media Channels for SEO </li></ul></ul><ul><li>Q+A </li></ul>
  3. 3. The Search Landscape
  4. 4. The Search Landscape
  5. 5. Evaluating a Typical Search Result
  6. 6. Click Thru Rates
  7. 8. Keyword Research Provides the Answer
  8. 9. Keyword Research Provides the Answer
  9. 11. Because SEO is a Winner Takes All Game.
  10. 12. The Math – It’s Pretty Awesome.
  11. 14. Short Tail and Long Tail Strategies
  12. 15. Algorithmic Ranking Factors You have to do these right, before you can do these right
  13. 16. Algorithmic Ranking Factors
  14. 18. Step 1: Keyword Research <ul><li>Resources </li></ul><ul><li>Google Keyword Tool </li></ul><ul><li>Google Insights </li></ul><ul><li>Google Trends </li></ul><ul><li>Wordtracker, Wordze, </li></ul><ul><li>KeywordSpy, AdGuroo </li></ul><ul><li>Web Analytics </li></ul>
  15. 19. Step 2: Creating Search Friendly Architecture
  16. 20. Step 2: Eliminate Common Architectural Problems <ul><li>Duplicate Pages, Titles, Meta Data </li></ul><ul><li>Dirty URLs w/ Session ID’s, Parameters </li></ul><ul><li>302 Redirects, 404 Pages, 500 Server Errors </li></ul><ul><li>Canonicalization </li></ul><ul><li>Excessive Code Bloat </li></ul>
  17. 21. Step 3: On-Page Optimization
  18. 22. Step 4: Off-Page Optimization
  19. 23. Step 4: Get Press + Links (B2B vs B2C Examples)
  20. 24. Step 4: Get Press + Links
  21. 25. Step 5: Link Bait Early and Link Bait Often.