Analysis of Advertisements , Good Advertisement vs. Bad Advertisement.

1. Good Ad vs. Bad Ad
Presented To:
Ma’am Suman Valeecha
Presented By:
M. Shariq Manzoor
Diamond Supreme Foam vs.
Molty Foam

2. Introduction
Diamond Supreme Foam
• Science of Sleep Since 1974
• Since 1974, we have been making your dream bed as we remember
our promise to help you achieve your best life possible. Today,
Supreme Foam and Dolce Vita – The King of Mattresses make
Diamond Foam a byword for comfort and we stay matchless in
bedding, furniture and healthcare industry.
• Target Audience – Middle class to Upper class.
• Type – Household.
• Products: Celeste, Pillows, Molty Ortho, Back care , Cushions

3. Introduction – Master Foams
• Since 1963, Master has been the most trusted name in bedding, furniture and
healthcare industry providing products of unmatched quality with guaranteed
customer satisfaction.
• Innovating from a technical collaboration with Bayer (Germany), Master
MoltyFoam evolved as a generic name for foam.Major market share in Pakistan.
• In 1997, Master introduced the American brand, Celeste that has today become
the bench mark of luxurious sleep system in Pakistan
• Target Audience – Middle class to Upper class.
• Type - Household
• Products: Recipe mixes, Plain spices, Salt, Pastes, Desserts, Rice, Noodles and
Ready to eat items.

4. Advertisement

5. Ad # 1 – Diamond Supreme Foam

6. Ad # 2 – Master Molty Foam

7. Good Ad – Diamomd Foams
• Clear and direct communication
• Breaking stereotype
• Product offerings are shown
Direct Competitors:
• Uni Foam
• Dura Foam
• Master Foams
Indirect Competitors:

8. Bad Ad – Master Foams
• Too dramatic and weak execution.
• Product offerings are not shown.
Direct Competitors:
• Uni Foam
Indirect Competitors:

9. Recommendations
• Target audience should be shown in the ad.
• Ads should be informational in terms of product offerings.
• Product benefits should be communicated to the consumers.
• Events (story) should be true and realistic.