Unilever produces products that are used by 2 billion people everyday. Their strategy focuses on having a positive impact on children's futures, health, confidence, the planet, and farming. Their vision is to grow their business while improving health/well-being, livelihoods, and reducing environmental impact. Axe and Dove are two of Unilever's most successful brands. Axe is the most popular male grooming brand worldwide. Dove believes beauty comes from proper care. Both brands use various marketing strategies like TV, online ads, and events to connect with customers on a personal level.