Echo Productions is launching a new sugar free gum called Zypher. Their research informed their packaging design choices of color and direction. Their target audience is ages 16-27. Their marketing campaign will include print, website, and underground ads. Their advertising strategy involves local newspapers, TV, social media, and public transit ads. They aim to sell Zypher gum in convenience stores, petrol stations, superstores like Sainsbury's, Waitrose, and Tesco.

1. HELLO WE ARE ECHO PRODUCTIONS

2. RESEARCH
• The research we did was really helpful as we got ideas on how to package
our gum and it helped us with which colours we should choose and inspired
the direction we went in.
• Companies consist of 5 Gum and Wrigley's Extra

3. THE PRODUCT NAME
• The name of the product is called ‘Zypher’ it is innovative and stands out. We
liked the way its catchy and sounds interesting.
• As a group we decided to advertise a sugar free gum
• Our slogan is “Can make any bad day a good one” We chose this slogan as
it is as true as it gets, definitely when you have eaten some of our ‘Zypher’
gum.

4. TARGET AUDIENCE
Our target audience is from the ages of 16-27

5. PRINT ADS
• Website Banner
• Poster print ad
• Underground Print Ad

6. MARKETING CAMPAIGN

7. ADVERTISING
When it comes down to advertising there will be many different ways and methods we will use to get our
product known,
such as:
• Local Newspapers, The Daily Mail, The Sun, The Guardian
• TV adverts
• Websites like Facebook and Twitter ads
• Big sports events on TV a few times (We will show our cinema trailer)
• We also plan to advertise in public places such as train stations and on the side of buses and
in stores.

8. We Echo Productions would like our product ‘Zypher Gum’ to
be sold in a variety of different shops such as One Stop and
Cooperative but also in petrol station and well known
superstores such as Sainsbury's, Waitrose and Tesco.
Where we want our product…