Description about the four strategies that form the marketing mix

1. MARKETING
SHANNAN TUCKER

2. WHAT IS MARKETING MIX
After a target
market is selected
four variables are
manipulated

3. MARKETING MIX VARIABLES
*Product Strategy
*Distribution Strategy
*Promotion Strategy
*Pricing Strategy

4. PRODUCT STRATEGY
CUSTOMER
SATISFACTION
WITH GOOD,
SERVICE OR IDEA

5. PRODUCT
STRATEGY
Customer Service
Package Design
Brand Names
Trademarks
Patents
Warranties
Product Lifecycle

6. DISTRIBUTION STRATEGY
FINDING
THE RIGHT
PRODUCT
IN THE
RIGHT
QUANTITIES
AT THE
RIGHT TIME

7. DISTRIBUTION STRATEGY
INCLUDES:
TRANSPORTATION
ORDER PROCESSING
INVENTORY CONTROL
WAREHOUSING
MARKETING CHANNELS

8. PROMOTION STRATEGY
COMMUNICATION BETWEEN
BUYERS AND SELLERS

9. PROMOTION STRATEGY
INTEGRATED
MARKETING
COMMUNICA
TIONS
EMAILS
NEWSLETTE
RS
CATALOGS

10. PRICING STRATEGY
CREATE VALUE FOR CUSTOMERS
BUILD RELATIONSHIP WITH
COMPANY AND PRODUCT
PROFITABLE

11. IT IS IMPORTANT TO REMEMBER THAT
MARKET MIX VARIABLES ARE EVER
CHANGING IN ORDER TO BE
SUCCESSFUL