2. TVC opens on a black and white scene as we hear a sad tune on the sitar, playing in the
background. In this scene we see a young man sitting at his table with a huge piles of files
on his desk. The time on the wall clock behind him shows that it is 10:00 pm.
4. As this is said, a giant hand holds up a coloured picture in front of him which shows him
in a nice suit on a fancy table (indicating a promotion). The coloured picture is placed in
such a position that it sits perfectly in place within the black and white background.
5. Our man nods his head, to answer the VO’s question with a yes.
6. The camera now moves to the left hand side of the frame and we turn our attention to
the sitar player who has been playing the sad tune in the black and white background.
7. VO thunders: Pata nahi kahan, kahan se aate hain yeh log?!!
The big hand now takes a giant eraser and erases the sitar player in the background.
8. The giant hand then pulls up white cards with the names of these loans
and places it our man’s hands.
VO : To yeh lo Canara Bank ke MSME Loans…
9. Following which, the giant hand places a white card with EMI information on it.
VO: easy EMIs pe.
Toh ab batao? Apni picture badal sakte ho?
EASY EMIs
10. We now cut back to our young man as he nods his head confidently and says: I Can.
VO: Shabaash!
11. As he says this, we now see our man with a big smile on his face as many rose bouquets
appear on his table. Simultaneously, the borders of the coloured picture within the black
& white background disappear. After which, the colour spreads and fills the entire frame.
