Paison Se Badhkar

1. Canara MSME
Route : Paison Se Badhkar

2. TVC opens on Shikhar asking a question: Aapne aaj hi MSME Loan liya.
Iske bare mein aap dono kuch kehna chahenge?

3. The camera turns to two brothers sitting on a couch in the Canara Bank Lounge.

4. The younger brother begins to speak: Jab meine apne bhai ko baataya ki
naukri chod ke khud ka kuch naya start karna chahta hoon…

5. Younger Brother: tabhi, sabse pehle voh mujhe yahan le aaya.

6. Shikhar (Teasingly): Aur apne bade bhai ki baat, aap har bar sunte ho?

7. Younger Brother smiles and then says: Jab hum bacche the, chote se ghar
mein rehte the. Raat ko doono ek hi kambal le ke chatai pe sote the.

8. Younger Brother: Har raat mein thandi se kaapta tha,…

9. Younger Brother: aur yeh bin bole, pura kambal mere upar oad dete the.
Tab se mera inn par pura vishvas hain.

10. Elder Brother: Accha tab tum jaag rahe the… matlab, aise hi meine apna
pura kambal de diya?

11. Both the brothers share a laugh.

12. We close on Shikhar sharing in the laugh as he looks at both the brothers.

13. MVO: Hum nayi disha mein chalnewalon pe bharosa rakhte hain.
Kyonki paison se badhkar bhi kuch cheez hain.

14. We cut back to Shikhar shaking the younger brother’s hand and saying,
“Welcome. Aur apne business ke liye, all the best.”