Warli Art - Animation

1. Canara Bank - Education Loan TVC

2. TVC opens on our character walking with his son on the road.

3. When suddenly they walk past the entrance of a University. The small boy sees
this and stops dead in his tracks, yanking the dad to a halt.

4. A dream blurb now appears above the kid’s head with an image of himself as a
doctor in that dream blurb.

5. The kid now points to himself and then the dream blurb to indicate that he wants
to become a doctor when he grows up.

6. Now we cut to the dad as a dream blurb appears above his head with a big bag
of money in the dream cloud, to illustrate his life savings.

7. We then see the money bag shrink…

8. until the cloud vanishes with a ‘poof!’ effect.

9. The father now catches his head as he begins to feels the load and pressure of
his child’s dream.

10. However, an idea comes to him…

11. and he immediately grabs his kid and runs towards Canara Bank.

12. Inside the bank we see him talking to the manager and telling him about
the son’s dream.

13. In response, the Bank Manager assures him that it’s no problem at all…

14. and that he could consider it done.

15. Super:
Presenting Canara Education Loans
Educationloans at affordable interest rates:
Upto to Rs. 4.00 lakhs – Nil
Above Rs. 4.00 lakhs – 5% for studies in India
15% for studies abroad

16. We cut back to the kid jumping for joy as the father picks up the Bank Manager
in his arms excitedly.

17. Following which, the bank manager struggles to free himself from the father’s
crushing embrace.

18. At this point, we end on others like our character, dancing around the
Canara Bank logo, in the manner that it is portrayed in most Warli paintings.