2. TVC opens on a group of 3 hip looking college girls who are stepping out of a mall.
3. “You should have been there for that one-day 60% off sale ya,” one girl says
to another girl in the group. “We tried to tell you but couldn’t get in touch.
Why don’t you get a mobile?” the girl asks.
4. “Can’t find a cute mobile ya, only ugly ones I’m getting in my budget,” answers the girl.
5. When suddenly, a large 10 foot tall teddy bear falls belly-first on the girl who just
answered. Wham!
6. The camera tilts up to show Chris Gayle dressed in an attractive Gucci suit and
matching tie, straddling the 10 foot tall, fluffy teddy bear.
7. He gets off the teddy bear and begins to speak to the girl in a smooth manner.
“You just don’t get it, do you?” he says.
8. “You don’t have to have a lot of money to get a cute mobile phone,” he continues
to say.
9. “Just get a Wham mobile,” Chris says as he takes a Wham W36 out of his suit’s jacket
pocket…
10. (The following sequence comprising of this frame and the other two to follow,
are carried out in quick cuts back and forth)
“Wham?” the girl crushed under the 10 foot tall teddy bear asks, as she takes the mobile
Chris offers her.
16. Cut back to Chris once again as he says, “So you can take your pick from Wham’s range
of charming mobiles priced below Rs. 3,500.“
17. In the middle of the sentence spoken above Chris is seen using one finger to scroll across
various models of affordable Wham phones on his own big screen Wham smartphone.
18. (Once again, the following sequence comprising of this frame and the other two to
follow are carried out in quick cuts back and forth)
“Get it?” Chris turns to the girl crushed under the 10 foot tall teddy bear and asks.
19. “Get it,” the girl answers without even looking up from the phone in her hand.
20. ‘SHE GOT IT,’ spells the chocolate placed within a big rectangular box of chocolates
Chris is holding.
21. The girl’s friends who had made themselves scarce earlier, now suddenly make an
appearance and immediately help themselves to the chocolates.
22. The giant teddy bear then immediately rises off the girl until it goes off the screen.
23. However, she still has her nose buried in what she’s doing on the mobile and fails to
notice that the bear is gone.
