2. TVC opens on a young, smart looking student coming of the college’s front gates.
3. A SUV drives up and screeches to a halt in front of him.
4. The front and back windows roll down and we see some ‘cool’ looking
college kids sitting in the SUV.
5. We see that the rich college kid at the wheel is sporting spiked hair and some cool
sunglasses. He tries to rag the young guy by saying: Suna ki loan le ke padh raha hain.
Financial issue hain kya?
6. Our smart, young student: Nahi yaar. Mera soch hain ki: Apni zimmedari, apneaap
sambhalo. Baap pe mat dalo. Sahi hain na?
7. “Chalta hoon”, the smart college-goer says as he smiles and walks away in style with
his head held high.
8. The so called ‘cool kids’ look on with their mouths hanging open.
9. Here the background pauses and blurs partially as our smart, young college-goer
walks and speaks, while he looks directly into the camera.
10. Our man: Can I pay for my own education?
Now, with Canara Bank’s hassle-free, low interest Vidya Turant loans, I Can.
11. Our Young Student: Because with Canara Bank,
it’s not just banking. It’s CanBanking.
