2. TVC opens on a couple of young college kids hanging out at their usual hangout spot
within their college campus. There is also a dog sitting nearby.
3. One guy in the mixed group of girls and boys says, “Dude, check out this meme.”
8. As one of the girls in the group shows him the meme on her smartphone, with an
irritated expression, she asks, “Dude, why don’t you have a mobile yet?”
9. “I’m not as rich as you guys man,” our man responds sarcastically.
10. When suddenly, a big Kawai K300 Upright Piano falls on him. Wham!
11. The camera pans in to show Chris Gayle playing this big piano that has fallen on the boy.
Dressed in a sexy suit, Chris begins to speak in a smooth and charming fashion.
12. “You just don’t get it, do you? You don’t have to be rich to get a mobile,” Chris says in
a smooth baritone as he plays the piano.
13. “Just get a Wham mobile,” Chris continues to say as he takes a Wham mobile out of his
jacket pocket and hands it to the kid.
14. (The following sequence comprising of this frame and the other two to follow,
are carried out in quick cuts back and forth)
“Wham?” the boy crushed under the piano takes the phone from Chris and asks.
16. (Subtitle below a dog who barks as if he’s speaking to the crushed boy.)
Wham!
17. Cut back to Chris as he plays the keys and speaks.
18. “So you can take your pick from Wham’s range of classy mobiles priced below
Rs. 3,500,” he says.
19. As Chris is half-way through the previous line we cut to him playing with one hand and
using the other to scroll across the various models of affordable Wham smartphones,
on his own Wham mobile.
20. He swipes his thumb once again to show us (and the boy) yet another great option.
21. (Once again, the following sequence comprising of this frame and the other two to
follow, are carried out in quick cuts back and forth)
“Get it?” Chris turns and asks the kid crushed under the piano.
22. “Get it.” the kid answers without even taking his eyes off the phone in his hand.