Paison Se Badhkar

1. Canara Savings Account
Route : Paison Se Badhkar

2. TVC opens on Shikhar asking a question: Aapne bête ke liye aaj Savings Account
khola. Iske bare mein kuch bolna chahenge?

3. The camera turns to show a dad and his young son sitting on a couch in the
Canara Bank Lounge.

4. The dad now looks at the camera and begins to speak.

5. Dad: Aaj subeh isne mujhe ek envelope diya.
(The dad shows the envelope to the camera)

6. Dad: Iski peheli salary thi usme.

7. Dad: Pura ka pura mere haath me de diya.
(At this point, the dad pulls his son closer and gives him an affectionate one arm hug.
The kid is a bit camera shy, but smiles secretly.)

8. Dad: Toh maine kaha, chal Kumar Uncle ke paas chalte hain.

9. Dad: Kumar ji, aap bhi baithiye na?

10. The camera now turns for a quick second to show Mr. Kumar. But he politely
declines with a few waves of his hand. The camera then quickly turns to face both
father and son again.

11. Shikhar (with a chuckle): Aur jise nahi pata, Kumarji yahan ke Branch Manager hain.

12. Dad: Do beta, form bharne mein maddat karta hoon, maine kaha. Par isne phat se,
nahi papa khud kar loonga, bol diya.

13. Dad: Kaafi bada ho gaya hain. (We see the dad smile a proud smile as he looks
at his son.)

14. We cut to Shikhar smiling, as he witnesses this touching father-son moment.

15. MVO: Hum naye vishvasi mein bharosa rakhte hain.
Kyonki paison se badhkar bhi kuch cheez hain.

16. We cut back to Shikhar shaking the young man’s hand and saying,
“Welcome and congratulations! ”