2. BIOGRAPHY
Spike Jonze is an American producer, screenwriter, director and actor.
He is most famous for his collaborations with Fatboy Slim, The Beastie
Boys, Bjork and Kanye West. He is co-found of Directors Label with
Chris Cunningham and Michel Gondry. Jonze created his first music
video in 1992 with the artist Wax, the song was called “Hush”.
3. FIRST MUSIC VIDEO
In 1992 Jonze teamed up with the rock band Wax to make a music
video for their song Hush. In the same year he teamed up with another
rock band called Sonic Youth and created the music video for the song
“100%”, this song was in dedication to the bands friend Joe Cole who
was shot dead in 1991, the music video was co-shot with Tamra Davies,
although most of the music video was shot by Jonze whiles he was
riding a skateboard showing the relationship between two people. It
has never been released how much was spent on this music video but it
would be argued that not much was spent as it was all shot from a
hand held perspective and didn’t involve that many people.
4. SABOTAGE (1994) – THE BEASTIE BOYS
In 1994 he shot three music videos for The Beastie Boys. These songs
were taken from their fourth studio album “III Communications” the
song Sabotage was a parody of a 1970’s crime TV drama, which saw
them take on stereotypical roles of policeman and try and save the day.
Many people have used this music video in their work as inspiration.
5. MUSIC VIDEO ANALYSIS OF SABOTAGE
Sabotage
They are dressed as stereotypical
70’s cops and this is too allow for
the audience to know that they
are doing a mock of a TV show
through their music video, Jonze
had this idea because he thought
that it would give the band a
different image and entice a
different range of audience
viewers to see.
The band were only popular
with audiences that were
into indie rock music(the
genre they fitted into) and
this video launched their
second album and kick
started their career as
mainstream artists
6. IT’S ALL SO QUITE-BJORK
This was another one of Jonze’s work and was his first ever music video
that was like a musical. Bjork was a new artist on the scene and needed
to have a music video that would make her well known, instead of
going for the stereotypical video of her being in the studio with lots of
close up she took a risk by doing as Jonze said and did an over the top
musical number as its more applying to the audience she attracted back
then.
7. ANALYSIS OF IT’S ALL SO QUITE
It’s all so quite
The video is set in slow motion
while she sings each verse and
this is to signify that life is a bit
boring and slow whiles your at
work. However the fast motion
comes into action on each
chorus and that’s to highlight
that she is free and having fun
Jonzes had the idea to have people follow
what Bjork does and that’s for other who
are watching to see that she is popular and
has a fan base that entices more people to
join. Spike Jonze also thought that it would
be a good idea to make her have this huge
production because it was the start of her
career and would make her have this iconic
music video that would go down in history.
