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Goodwins theory

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Goodwins theory

  1. 1. ANDREW GOODWINS SIXFEATURES OF MUSIC VIDEOS BY TOM BOND
  2. 2. THE SIX FEATURES1. There is a relationship between visuals and lyrics.2. There is a relationship between music a visuals.3. Music videos demonstrate genre characteristics.4. The demands of the record label will include the need of lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).5. There is frequently reference of notion of looking (screens within screens, mirrors, stages etc.) and particularly voyeuristic treatment of the female body.6. There are often inter textual reference (to films, other music videos etc.)
  3. 3. LINKS BETWEEN LYRICS AND VISUALSThis song is called International love and the video starts offwith a shot of earth from out in space. This links to the first ofGoodwins six features of a music video; link between lyricsand visuals.
  4. 4. LINKS BETWEEN MUSIC AND VISUALS• There are clear links between the music and the visuals all the way through this music video. It stands out most here where the lights are flashing in time with the music.
  5. 5. DEMONSTRATING GENRE CHARACTERISTICS• This music video demonstrates key characteristics for this genre (Hip Hop) because there are lots of clips of women with short skirts on and men dressed very smart in suits. This is fairly common for the genre.
  6. 6. CLOSE UPS OF THE ARTIST• There are lots of close ups of the artist in this music video this can be a demand of the record label to promote the artist. Through out this artists music videos he always wears a suit this gives him a good positive image.

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